HomeMy WebLinkAboutRes 2014-19 DWGR Twilight Resident Green Fee CITY OF PALM DESERT
STAFF REPORT
REQUEST: APPROVE A RESIDENT TWILIGHT GOLF GREEN FEE AT
DESERT WILLOW GOLF RESORT
SUBMITTED BY: Martin Alvarez, Director of Economic Development
DATE: April 10, 2014
CONTENTS: Resolution No. 2014-19
Master Rate Schedule
Recommendation
By Minute Motion:
1. Approve Resolution No?o14-i�stablishing a resident twili�ht golf green fee of
$30.00 after 3:00 p.m. between May 1 and September 30 .
Backqround
KemperSports Management manages the green fees at Desert Willow and makes
adjustments seasonally to maximize golf utilization based on market demands. The
current resident green fee during the peak season is set at $48.00. The non-residents
rates fluctuate throughout the year depending on the time of the season, but can range
from $95-$185/round peak times (see Master Rate Schedule).
Desert Willow also has twilight green fee (afternoon rates), which begin after 1:00 p.m.
and are lower than peak tee times. The twilight rates allow Desert Willow to maximum
utilization of the course as demand drops during afternoon tee times. The discounted
twilight green fees are usually lower as golfers are teeing up after 2:00 p.m. and may not
be able to finish 18-holes due to darkness.
Discussion
In order to assist with course utilization and drive additional revenues during the off-peak
period of the year, staff is proposing to establish a twilight green fee for residents. The
fee would be $30.00, after 3:00 p.m., between May 1 and September 31. The resident
twilight will not displace any non-resident golfers and will assist with golf course utilization
during off-peak period of the season. During the warmer summer months,
KemperSports will maintain the flexibility to lower green fees for all golfers to maximize
Staff Report
Resident Rate for Desert Willow
April 10, 2014
Page 2 of 3
use of the golf course. The attached resolution establishes a resident twilight green fee
during the off-peak summer months. The new resident twilight rate will not affect the
existing resident rate during the remaining part of the season. Staff recommends
approval.
Fiscal Impact
The proposed resident twilight golf rate during the off-peak period will not impact the
Desert Willow's budget. Additional golf course utilization and revenues may be realized
with the added incentive to play during the summer months.
Submitted By: CITYCOiJNCILA�t'ION
APPROVED � DFNIF,D
R CEIVED OTHER �
' '/ - i
� MEET G DA - � "-.�
Martin Alvarez AYES:� 7� + � ' � " > C�� IQnn�'/-
Director of Economic Development
NOES: � �
ABSENT:
AI3STAIN: � �
VI:RIFIED BY: '
Approved: Original on File with Ci lerk's Office
Paul Gibson, Finance Director
� �
Joh . Wohlmuth, City Manager
G:\rda\Martin Alvarez�2014\SR\DWResident Twilight Rate-14.docx
RESOLUTION NO. 2D14-1_9
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
PALM DESERT, CALIFORNIA, ESTABLISHING A TWILIGHT
RESIDENT GREEN FEE BETWEEN MAY 1 TO SEPTEMBER
30 AT THE DESERT WILLOW GOLF RESORT
WHEREAS, the City of Palm Desert has developed two public golf
courses to provide for recreational facilities; and
WHEREAS, the City of Palm Desert has certain obligations in accordance
with that certain agreement with the Management Company of the Golf Resort to
establish and set said green fees; and
WHEREAS, the City of Palm Desert desires provides a reasonable rate to
play said golf course for its residents of the City; and
NOW, THEREFORE BE IT RESOLVED, AS FOLLOWS:
The City of Palm Desert hereby establishes a policy of establishing a
resident twilight green fee of $30.00, after 3:00 p.m. between May 1 and
September 30. The Desert Willow operator (KemperSports Management) shall
maintain the flexibility to adjust golf green fees seasonally at Desert Willow to
maximize golf utilization based on market demands.
PASSES, APPROVED AND ADOPTED the day of , 2014.
AYES:
NOES:
ABSENT:
ABSTAIN:
VAN G. TANNER, MAYOR
ATTEST:
RACHELLE D. KLASSEN, CITY CLERK
CITY OF PALM DESERT, CALIFORNIA
Desert Willow Master Rate Schedule
Sept. 23, 2013 - June 30, 2014
Sent. 23, 2013—Oct. I0, 2013 Posted Platinum Iroc/Starwood Wholesale Stand Bv
Sunrise(Open—8:55 AM) $95 $65 $70 $70 $70
Prime (9:00 AM— 12:55 PM) $75 $55 $55 $55 $55
Twilight(1:00 PM—2:25PM) $55 $40 $40 $40 $40
Sunset&Replay(After 2:30PM) $40
Oct. Il, 2013-Nov. 2, 2013 Posted Platinum Iroc/Starwood Wholesale Stand Bv
Sunrise(Open—7:55 AM) $155 $80 $110 $120 $110
Prime(8:00 AM— 12:55 PM) $155 $105 $125 $120 $110
Twilight(1:00 PM—2:25PM) $95 $75 $80
Sunset(After 2:30PM) $65 $50
Nov. 3, 2013-Jan. 16, 2014 Posted Platinum Iroc/Starwood Wholesale Stand Bv
Sunrise(Open—7:55 AM) $155 $80 $110 $120 $110
Prime (8:00 AM— 12:25 PM) $155 $105 $125 $120 $110
Twilight(12:30 PM—2:25PM) $95 $75 $80
Sunset(After 2:30PM) $65 $50
Jan. 17, 2014-March 9, 2014 Posted Platinum Iroc/Starwood Wholesale Stand Bv
Sunrise(Open—7:SS AM) $185 $80 $110 $120 $110
Prime(8:00 AM— 12:25 PM) $185 $115 $140 $145 $1]0
Twilight(12:30 PM—2:25PM) $105 $90 $85
Sunset(After 2:30PM) $85 $70
March 10, 2014-April 13, 2014 Published Platinum Iroc/Starwood Wholesale Stand Bv
M V/FC
Sunrise(Open-7:55AM) $185 $80 $110 $120 $92/$102
Prime(8:00 AM— 12:55 PM) $185 $ll5 $125 $145 $108/$1 l8
Twilight(1:00 PM-2:25PM) $105 $90 $95 $95
Sunset(After 2:30PM) $85 $70
April 14, 2014 Mav25, 2014 Published Platinum Iroc/Starwood Wholesale Stand Bv
MV/FC
Sunrise(Open— 10:55 AM) $135 $80 $95 $105 $82/$82
Prime (11:00 AM— 12:55 PM) $135 $70 $95 $105 $82/$82
Twilight(1:00 PM—2:25PM) $90 $60 $75 $68
Sunset(After 2:30PM) $70 $50
Mav 26,2014 AuQust 31, 2014 Posted Platinum Iroc/Starwood Wholesale Stand Bv
Sunrise(Open—7:55 AM) $95 $45 $68 $70 $62/$62
Prime (8 AM— 10:55 AM) $75 $45 $48 $55 $62/$62
Twilight(11 AM— 12:SSPM) $55 $30 $38 $40 $42
Sunset(After 1:OOPM) $40 $30
Sep. 1, 2014—Oct. 9, 2014 Published Platinum Iroc/Starwood Wholesale Stand Bv
MV/FC
Sunrise(Open—8:55 AM) $95 $65 $70 $70
Prime (9:00 AM— 12:55 PM) $75 $55 $55 $55
Twilight(1:00 PM—2:25PM) $55 $40
Revised 9/25/2013 DGS