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Home My WebLink AboutHotel and Signature Evnts Cmte - Appntmnt of Members CITY OF PALM DESERT ECONOMIC DEVELOPMENT DEPARTMENT STAFF REPORT REQUEST: CONSIDERATION OF THE ESTABLISHMENT OF A HOTEL AND SIGNATURE EVENTS COMMITTEE AND APPOINTMENT OF MEMBERS SUBMITTED BY: Martin Alvarez, Director of Economic Development DATE: April 24, 2014 CONTENTS: Resolution No. 2014 -3� Recommendation By Minute Motion: 1. Waive further reading and adopt Resolution No. 2014- 31 resending Resolution 2013-63 and establishing an advisory committee known as the Hotel and Signature Events Committee. 2. Appoint the following seven (7) Members to the Hotel and Signature Events Committee, with staggered terms of two, three, and four years to be determined at the Committee's organizational meeting: Councilmember Jan Harnik Councilmember Bob Spiegel / Councilmember Jean Benson (Alternate) Ralph Scatena, General Manager JW Marriott Desert Springs Jeff Kokinacis, Embassy Suites Hotel, Sales Director Arnold Kirschenbaum, General Manager, The Inn at Deep Canyon Marilyn L. Dyer, Marketing Manager Club Intrawest Scott White, Greater Palm Springs Convention & Visitors Bureau, President & CEO Backqround In November of 2013, the City Council adopted Resolution No. 2013-63 establishing a Hotel and Signature Events Committee. In March of 2014, staff presented the specific members to the Council that consisted of representatives from hotels, local attractions, the Chamber of Commerce and the Convention and Visitor Bureau. During the March City Council meeting, staff was directed to re-evaluate the membership composition of the committee with an emphasis of establishing a group of hoteliers and hospitality leaders that would advise the Marketing Committee and City Council on matters pertaining to furthering its goals of developing new hotels, hotel incentives, and Resolution No. 2014-31 Staff Report Hotel and Signature Events Committee April 24, 2014 Page 2 of 2 signature events. Additional goals of the committee will include reviewing how hotel managers and the City can work together to attract business and conventions, and advance the interests of hospitability in Palm Desert. Discussion Staff has reviewed and discussed the implementation of the revised Committee goals and makeup. The attached resolution recommends the membership of the committee as follows: Two (2) City Councilmembers Two (2) General Manager of hotel with over 100 rooms. Two (2) General Manager of hotel with under 100 rooms. One (1) Representative from the Convention and Visitors Bureau Fiscal Analvsis There will be some staff time devoted to operating this Committee; however, it will be absorbed into the duties of existing staff members. There is no fiscal impact beyond staff time. CITY COUNCIL��A�CTION - ; , � �.; APPROVED DENIED_ � Submitted By: RE PV�A � OTHER �tl� ME� DATE �� -' - � AYES: � �� , C� /�f'�� artin Alvarez NOES: Director of Economic Development ABSENT: ABSTAIN: VERIFIED BY: ` �,Gr�- Original on File with City l k's Office Rudy costa Assistant City Manager Approval: J hn M. Wohlmuth, City Manager RESOLUTION NO. 2014 -31 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, RESENDING RESOLUTION NO. 2013-63 AND APPROVING NEW RESOLUTION ESTABLISHING AN ADVISORY COMMITTEE KNOWN AS THE HOTEL AND SIGNATURE EVENTS COMMITTEE WHEREAS, the City of Palm Desert has a vested interest in developing its economic base, which is supported largely by the tourism and hospitality industry, with Sales Tax contributing 37.6% and Transient Occupancy Tax contributing 18.1°/o to its General Fund Revenues annually; and WHEREAS, in order to continue to enhance and grow the City's tourism and hospitality industry to meefi the needs of both residents and visitors for the purposes of retaining its economic vitality and viability for the future, it would be advantageous to have an advisory legislative body to provide input to the City Council on these matters; and WHEREAS, the need has been identified for active direction and oversight in the implementation of ineasures that would contribute to the City's economic development mission and goals, including, but not limited to, hotel enhancement-owner participation projects, sponsorship of Signature Events, etc.; and WHEREAS, the City Council currently has a Hotel Subcommittee comprised of two Councilmembers and City staff that has been in place for over 10 years in order to review prospective hotel developments for the City's Desert Willow Golf Resort and in other areas throughout the City for meeting its economic development objectives, and it would be beneficial to combine this body with a larger one that could develop programs to enhance and encourage hotel development as well as attract and sustain Signature Events that would contribute to increased Sales Tax and Transient Occupancy Tax generation; and WHEREAS, Signature Events bring tourists to the City of Palm Desert, and the Committee will make recommendations to the Marketing Committee and City Council to encourage the most appropriate events to enhance tourism; and WHEREAS, it may be a perceived conflict if this Committee reviews land use or hotel design; therefor, the Committee shall refrain from considering design, land use, and location of proposed hotel projects, in which case these discussions shall remain in the purview of staff, the Planning Commission, and City Council; however, the Committee may review potential financial support by the City. RESOLUTION NO. 2014- 31 NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm Desert, California, as follows: Section 1. A Hotel and Signature Events Committee is hereby established in the City to accomplish the following programs and purposes, including, but not limited to: A. Review and recommend to the City Council the undertaking of studies, evaluations, and reviews on proposals related to the economic development and stability of tourism and hospitality in the City of Palm Desert. B. Advise the City Council on tourism and hospitality trends and/or programs that may impact the City of Palm Desert fiscally or economically, including, but not limited to, prospective ballot measures on Sales Tax and/or Transient Occupancy Tax rates. C. Work with experts in the field to participate in the creation of a Hotel Enhancement - Owner Participation Program. D. Work with experts in the field to advise the City Council on the economic impacts of proposed hotel developments within the City of Palm Desert. E. Recommend, monitor, and evaluate programs designed to assist, retain, and expand tourism and hospitality businesses within the City of Palm Desert. Section 2. Membership. Membership of the Committee shall consist of eleven (7) voting members. Members shall be appointed from the following tourism and hospitality areas: Two (2) - City Councilmembers Two (2) - General Manager of hotel with over 100 rooms. Two (2) - General Manager of hotel with under 100 rooms. One (1) - Representative from the Convention & Visitors Bureau. The initial appointments of the community members shall be staggered so that two (3) members shall be appointed for a term of four (4) years, one (1) member shall be appointed for a term of three (3) years, and one (1) members shall be appointed for a two (2) year term. The Director of Economic Development shall be the staff liaison of said Committee as well as the official secretary to said Committee for the maintenance of all 2 RESOLUTION NO. 2014-3� books and records of their proceedings. Section 4. Meetings. The Committee shall hold such meetings at the time and place as determined by their rules, regulations, and bylaws. Section 5. Rules, Regulations, and Bylaws. The Hotel and Signature Events Committee shall adopt such rules, regulations, and bylaws for the conduct of their business as may be deemed appropriate. Such rules, regulations, and bylaws shall be subject to the ratification and approval of the City Council. PASSED, APPROVED, AND ADOPTED by the City Council of the City of Palm Desert, California, at its regular meeting held on the day of , 2014, by the following vote, to wit: AYES: NOES: ABSENT: ABSTAIN: VAN G. TANNER, MAYOR ATTEST: RACHELLE D. KLASSEN, CITY CLERK CITY OF PALM DESERT, CALIFORNIA 3 . , . :� .�� - �.�'1`�_ ._..._ __.._. : y � + ✓ � . ,� -,� c�� CITY OF PALM DESER�' ; , �. �, � :�: ;, • -na.:'s�.,W:'��.'i'tFN�aqsM8�1Lv3ML'k^asYax:TSiiAb.@.-iirbY9.':akKStfC`:4^v:.�.lt1::l'3{YFJ\..�'.:K?'.,:.:'2Kf:Y Fi'".�6:.. STAFF REPORT REQUEST: APPOINTMENT OF MEMBERS TO THE HOTEL AND SIGNATURE EVENTS COMMITTEE SUBMITTED BY: Martin Alvarez, Director of Economic Development DATE: March 27, 2014 CONTENTS: Resolution No. 2013-63 Industry Member Outreach List Member Interest Confirmations Recommendation By Minute Motion, appoint the following nine (9) Members to the Hotel and Signature Events Committee, with staggered terms of two, three, and four years to be determined at the Committee's organizational meeting: Ralph Scatena, General Manager JW Marriott Desert Springs Jeff Kokinacis, Embassy Suites Hotel, Sales Director Arnold Kirschenbaum, General Manager, The Inn at Deep Canyon Marilyn L. Dyer, Marketing Manager Club Intrawest Mitch Gershenfeld, McCallum Theatre, President & CEO Scott White, Greater Palm Springs Convention & Visitors Bureau, President & CEO Barbara deBoom, Palm Desert Area Chamber of Commerce, President & CEO Backqround At the regular meet of November 14, 2013, the City Council approved its Resolution No. 2013-63, approving and adopting the creation of the Hotel and Signature Events Committee. The Committee was established to provide active direction and oversight in the implementation of ineasures that will contribute to the City's economic development mission and goals, including, but not limited to, hotel attractions, hotel enhancement- owner participation projects and sponsorship of signature events. Staff Report Hotel and Signature Events Committee March 27, 2014 Page 2 of 3 The approved resolution identified the makeup of the nine (9) member committee as follows: Two (2) City Councilmembers Two (2) General Manager of hotel with over 100 rooms. Two (2) General Manager of hotel with under 100 rooms. One (1) Representative from the Living Desert or McCallum Theater One (1) Representative from the Convention and Visitors Bureau One (1) At-large tourism and hospitality industry professional in the City or member from Palm Desert Area Chamber of Commerce or EI Paseo Merchants Association. In early January staff sought participation from industry members within the above categories. Interest in participation on the Committee was secured from the following individuals and is presented to the City Council for consideration of appointments. Two (2) City Council members- Previouslv Appointed Councilmember Jan Harnik Councilmember Bob Spiegel Councilmember Jean Benson (Alternate) Two (2) General Manager of hotel with over 100 rooms: Ralph Scatena, General Manager JW Marriott Desert Springs Jeff Kokinacis, Embassy Suites Hotel, Sales Director Two (2) General Manager of hotel under 100 rooms Arnold Kirschenbaum, General Manager, The Inn at Deep Canyon Marilyn L. Dyer, Marketing Manager Club Intrawest One (1) Representative from the Living Desert or McCallum Theatre Mitch Gershenfeld, McCallum Theatre, President & CEO One (1) Representative from the Convention and Visitors Bureau Scott White, Greater Palm Springs Convention & Visitors Bureau, President & CEO One (1) At large tourism and hospitality industry professional in the City or member from the Palm Desert Area Chamber of Commerce or EI Paseo Merchants Association. Barbara deBoom, Palm Desert Area Chamber of Commerce, President & CEO Staff Report Hotel and Signature Events Committee March 27, 2014 Page 3 of 3 Fiscal Analysis There is no fiscal impact connected with the appointing of Members to the Hotel and Signature Events Committee. Submitted By: �/ M in Alvarez Director of Economic Development Approval: � ��`�� o n M. Wohlmuth, City Manager ... RESOLUTION NO. 2013 -63 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, ESTABLISHING AN ADVISORY COMMITTEE KNOWN AS THE HOTEL AND SIGNATURE EVENTS COMMITTEE WHEREAS, the City of Palm Desert has a vested interest in developing its ' economic base, which is supported largely by the tourism and hospitality industry, with ' Sales Tax contributing 37.6% and Transient Occupancy Tax contributing 18.1% to its ! General Fund Revenues annually; and � WHEREAS, in order to continue to enhance and grow the City's tourism and � hospitality industry to meet the needs of both residents and visitors for the purposes of retaining its economic vitality and viability for the future, it would be advantageous to have an advisory legislative body to provide input to the City Council on these matters; and """ WHEREAS, the need has been identified for active direction and oversight in the implementation of ineasures that would contribute to the City's economic development `-' mission and goals, including, but not limited to, hotel enhancement-owner pa�ticipation projects, sponsorship of Signature Events, etc.; and WHEREAS, the City Council currently has a Hotel Subcommittee comprised of two Councilmembers and City staff that has been in place for over 10 years in order to review prospective hotel developments for the City's Desert Willow Golf Resort and in other areas throughout the City for meeting its economic development objectives, and it would be beneficial to combine this body with a larger one that could develop programs to enhance and encourage hotel development as well as attract and sustain Signature Events that would contribute to increased Sales Tax and Transient Occupancy Tax generation; and WHEREAS, Signature Events bring tourists to the City of Palm Desert, and the Committee will make recommendations to the Marketing Committee and City Council to encourage the most appropriate events to enhance tourism; and WHEREAS, it may be a perceived conflict if this Committee reviews land use or , hotel design; therefore, the Committee shall refrain from considering design, land use, and location of proposed hotel projects, in which case these discussions sha11 remain in _ _ the purview of staff, the Planning Commission, and City Council; however, the i Committee may review potential financial support by the City. RESOLUTION NO. 2013 - 63 � NOW� THEREFORE, BE IT RESOLVED by the City Council of the City of `� Palm Desert, California, as follows: Section 1. A Hotel and Signature Events Committee is hereby established in the City to accomplish the following programs and purposes, including, but not limited to: A. Review and recommend to the City Council the undertaking of studies, evaluations, and reviews on proposals related to the economic development and stability of tourism and hospitality in the City of Palm Desert. B. Advise the City Council on tourism and hospitality trends and/or programs that may impact the City of Palm Desert fiscally or economically, including, but not limited to, prospective ballot measures on Sales Tax and/or Transient Occupancy Tax rates. C. Work with experts in the field to participate in the creation of a Hotel Enhancement- Owner Participation Program. ^ D. Work with experts in the field to advise the City Council on the economic impacts of proposed hotel developments within the City of Palm Desert. ..r E. Recommend, monitor, and evaluate programs designed to assist, retain, and expand tourism and hospitality businesses within the City of Palm Desert. Section 2. Membership. Membership of the Committee shall consist of eleven (11) voting members, each of whom shall serve a term of four (4) years, or until their successor is appointed. The initial appointments shall be staggered so that two (3) members shall be appointed for a term of two (2) years, three (4) members shall be appointed for a term of three (3) years, and four (4) members shafl be appointed for the full four-year (4-year) term. Members shall be appointed from the following tourism and hospitality areas: Two (2) - City Councilmembers Two (2) - General Manager of hotel with over 100 rooms. Two (2) - General Manager of hotel with under 100 rooms. One (1) - Representative from The Living Desert. One (1) - Representative from the McCallum Theatre One (1} - Representative from the Convention &Visitors Bureau. '� One (1) - Representative from the Palm Desert Area Chambe�of Comme�ce. r One (1) - At-farge Tourism and Hospitality Industry Professional in the City. 2 - ..�..,.....�,..�.�� .- RESOLUTION NO. 2013 - 63 _ _ Section 3. Secretary The Director of Economic Development shall be the staff liaison of said Committee as well as the official secretary to said Committee for the maintenance of all books and records of their proceedings. Section 4. Meetings. The Committee shall hold such meetings at the time and place as determined by their rules, �egulations, and bylaws. Section 5. Rules, Regulations, and Bylaws. The Hotel and Signature Events Committee shall adopt such rules, regulations, and bylaws for the conduct of their business as may be deemed appropriate. Such rules, regulations, and bylaws shall be subject to the ratification and approval of the City Council. � PASSED, APPROVED, AND ADOPTED by the City Council of the City of Palm Desert, Califomia, at its regular meeting held on the 14th day of November, 2013, � ' by the following vote, to wit: AYES: BENSON, SPIEGEL, TANNER, WEBER, and HARNIK NOES; NONE ABSENT; NONE ABSTAIN: NONE � N C. HAR I , MAYOR ATTEST: ._ RA ELLE D. K N, CLERK CITY OF PALM DESERT, CALIFORNIA 3 Hotel & Signature Events Committee Initial Contact Listing: Best Western Palm Desert Resort Fairfield Inn 74715 Highway 111 72-322 Highway 111 Palm Desert, CA 92260 Palm Desert, CA 92260 (760) 340-4441 (760) 341-9100 General Manager: Craig Gilmore General Manager: Jeff Diple Casa Larrea Hampton Inn & Suites 73771 Larrea Street 74-900 Gerald Ford Drive Palm Desert, CA 92260 Palm Desert, CA 92211 (760) 568-0311 (760) 340-1001 General Manager: Kim Schuler General Manager: Pinank Bhakta Club Intrawest—Palm Desert Holiday Inn Express 1 Willow Ridge 74-675 Highway 111 Palm Desert, CA 92260 Palm Desert, CA 92260 (760) 674-1200 (760) 340-4303 General Manager: James Winchester General Manager: Luis Valberama Courtyard Marriott-Palm Desert Homewood Suites 74-895 Frank Sinatra Drive 36-999 Cook Street Palm Desert, CA 92211 Palm Desert, CA 92211 (760) 776-4150 (760) 568-1600 General Manager: Jonathan Kennedy General Manager: Chad Bauer Desert Springs, J.W. Marriott Resort The Inn at Deep Canyon & Spa 74-470 Abronia Trail 74-877 Country Club Drive Palm Desert, CA 92260 Palm Desert, CA 92260 (760) 346-8061 (760) 341-2211 General Manager: Arnold Kirshenbaum General Manager: Ralph Scatena Embassy Suites Marriott's Shadow Ridge 74-700 Highway 111 9003 Shadow Ridge Road Palm Desert, CA 92260 Palm Desert, CA 92211 (760) 340-6600 (760) 674-2600 General Manager: PeterAwad General Manager: Daniel Slaughter Mojave, A Desert Resort The Living Desert 73-721 Shadow Mountain Drive 47900 Portola Avenue Palm Desert, CA 92260 Palm Desert, CA 92260 (760) 346-6121 (760) 346-5694 General Manager: Sonny Patel Contact: Allen Monroe, CEO Residence Inn McCallum Theatre for the Performing 38-305 Cook Street Arts Palm Desert, CA 92211 73000 Fred Waring Drive (760) 776-0050 Palm Desert, CA 92260 General Manager: Jonathan Kennedy (760) 340-2787 Mitch Gershenfeld, President & CEO Shadow Mountain Resort Greater Palm Springs Convention & 45-750 San Luis Rey Visitors Bureau Palm Desert, CA 92260 70-100 Highway 111 (760) 346-6123 Rancho Mirage, CA 92270 General Manager: Cindy Calquhoun (760) 770-9000 Scott White, President & CEO Tres Palmas Bed & Breakfast Palm Desert Area Chamber of 73135 Tumbleweed Lane Commerce Palm Desert, CA 92260 72559 Hwy 111, (760) 773-9858 Palm Desert, CA 92260 General Manager: ? (760) 346-6111 Barbara de800m, President/CEO Alvarez, Martin Full Name: Ralph Scatena Last Name: Scatena First Name: Ralph Job Title: General Manager Company: Marriott Desert Springs Business: (760)341-1700 E-mail: ralph.scatena@marrriott.com E-mail Display As: Ralph Scatena (ralph.scatena@marrriott.com) , ' �' � �� Alvarez, Martin From: Arnold [Arnold@inn-adc.com] Sent: Wednesday, February 19, 2014 11:21 AM To: Alvarez, Martin Subject: RE: Signature Event/Hotel Committee Arnold Kirschenbaum (760)346-8061 ��. � ,�� ; � :',t I�i:$,E'�'.:"�9`e:sti www.inn-adc.com Thanks From: malvarez@cityofpalmdesert.org [mailto:malvarez@cityofpalmdesert.org] Sent: Wednesday, February 19, 2014 11:18 AM To: arnoid@inn-adc.com Subject: Signature Event/Hotel Committee Good morning Mr. Kirschenbaum, Thank you for contacting me yesterday with your interest in participating in our Hotel and Signature Events Committee. Please send me your contact information and I will be in contact with you in the next few weeks to coordinate our kick-off meeting, once the team has been assembled. Sincerely, A�'�u�''un;C:. ALvcu��' Director of Economic Development City of Palm Desert malvarez(a�cityofpalmdesert.org (760) 346-0611, Ext. 467 1 Alvarez, Martin From: Marilyn L. Dyer(CI-PLM) [MDyer@clubintrawest.com] Sent: Saturday, February 22, 2014 10:01 AM To: Alvarez, Martin Subject: Hotel and Signature events committee Hello Martin, My company asked me to contact you about this appointment. I don't know if I have the qualifications that you are looking for but I will give you a little background. I moved to Palm Desert in 1989 and have been a homeowner here since 1992. I am a Marketing Director for Club Intrawest and have also had the same position for the past 20 years at a couple of other companies including Pacific Monarch Resorts which is now owned by Diamond Resorts. My team has booths at several hundred events a year throughout Southern California. I work closely with various media outlets here and used to own a travel magazine that is in the hotel rooms. Thank you for your consideration, Marilyn L. Dyer Marketing Director Club Intrawest - Palm Desert Team Member Since 2013 1 Willow Ridge 760. 674.1307 (p) Palm Desert, CA 760.835.5533 (c) USA (f) 92260 www.clubintrawest.com •"'� ��418�� I�+I�TR.AINEST' � "We help Members create the best vacations of their lives." 1 Alvarez, Martin From: Mitch Gershenfeld [mgershenfeld@mccallum-theatre.org] Sent: Thursday, March 06, 2014 12:09 PM To: Alvarez, Martin Subject: Hotel & Signature Events Committee Dear Martin, I heard from Donna Gomez today that you had not received my letter about serving on this committee. I would be happy to be part of the committee and appreciate your consideration. Best regards, Mitch Mitch Gershenfeld President & CEO McCallum Theatre 73000 Fred Waring Drive Palm Desert, CA 92260 (760) 346-6505 x110 www.mccallumtheatre.com � � �' r � ��,� � r,�� o�sE��.��r�ro�sM�a `-�Please cansider the enviranment before you print this email. � Alvarez, Martin From: Scott White [swhite@palmspringsoasis.com] Sent: Thursday, February 13, 2014 8:25 AM To: Alvarez, Martin Subject: Hotel and Signature Events Committee I would be happy to serve with a back-up (just in case I am traveling) Bob Thibault or VP of Marketing would be my suggested back up. Sorry for the delay! scott white president 8� ceo greater palm springs convention & visitors bureau 70100 highway 1 1 1 • rancho mirage, ca 92270 t: 760.969.1302 • f: 760.969.1368 swhite@palmspringsoasis.com visitqreaterpalmsprinas.com ,�: ,, y .> .._.. ... . �� ,�w.�'e�r� � ta k'�d�"�� +" �.� � �� 1.:' �". L,��.1 g d�,4 A'.`'i �'E�-��e°aE t.,.�i..��br'`. 1 Alvarez, Martin From: Alvarez, Martin Sent: Tuesday, February 04, 2014 1:29 PM To: 'barbara@pdacc.org' Subject: RE: Please include me on Hotel and Signature Events Committee-thanks Thanks Barbara. Look forward to working with you. Martin From: Barbara deBoom PD Area Chamber [mailto:barbaraCa�pdacc.org] Sent: Tuesday, February 04, 2014 12:53 PM To: Alvarez, Martin Subject: Please include me on Hotel and Signature Events Committee - thanks "•I'li+��•e is c��il�r c��e ��t�ss.'I�ie cy�Y,�t�inei•.<1llfl��lE'Y(�au fire e�-et•y�c�ci,y-u�the cKx�ipauv ti•oiti tl�e ch�iir��an o�i rlr�r��r, �irrnPIy b�- 4pf��idin�tliei�y�r�c��ie;�'so�nerr�lae�•e else." �a�n'��•.elt;t��t 13arbal':� Barbara deBoom, PresidentlCEO, IOM, ACE Palm Desert Area Chamber of Commerce 5-Star Accredited U.S. Chamber of Commerce ONLY ONE in RIVERSIDE COUNTY 72559 Hwy 111, Palm Desert, CA 92260 E: Barbara _pdacc.orq P: 760.346.6111 ext. 309 www.pdacc.orq 1Y�e 7ttarek�te 2�P��•14 Ctla.irr�ian'z��C�)Pi'�lrak�r�1NFee Ha�r�e ChG��to °', L�iNu�rt��ly Inst��Tts�tr'�r'�ue�tm�nt Ir,ih�,�r�a C�htbtr wr�r,�r�i ',� � . .. V� I. 1 #. . < � " µ f � . � M - n t..�.i.. a, r , . � e . . .3. � t..;, ,fr£ �... 1