HomeMy WebLinkAbout2014 PD Recreational Century Bike Ride 11-08-2014CITY OF PALM DESERT
SPECIAL PROGRAMS DEPARTMENT
STAFF REPORT
REQUEST: Approve 2014 Palm Desert Recreational Century Bike Ride, Road
Closure of University Dr. from College Dr. east to west and
southbound lane closure of College Dr. between University and Frank
Sinatra, and Waiver of Section 11.01.140 (Amplified Sound) and
Section 11.01.080 (Prohibited Conduct Generally in City Parks, Item Q
— Vendor Sales)
SUBMITTED BY: Amy Lawrence, Administrative Secretary
APPLICANT: Shadow Tour, LLC
DATE: February 27, 2014
CONTENT: None
Recommendation
By Minute Motion,
1. Approve Palm Desert Recreational Century Bike Ride on November 8, 2014;
2. Approve road closure at University Dr. from College Dr. east to west;
3. Approve southbound lane closure of College Dr. between University and
Frank Sinatra;
4. Approve waiver of Section 11.01.140 — Amplified Sound; and
5. Approve waiver of Section 11.01.180 — Prohibited Conduct Generally in City
Parks, Item Q — Vendor Sales.
Discussion
Mr. Jim Knight of Shadow Tour, LLC, is currently planning for the 4th Annual Palm Desert
Century Recreational Bike Ride. For the last few years, this event has brought hundreds of
people to Palm Desert, consistently selling out the Homewood Suites (Host Hotel) and
nearly selling out the Hampton Inn, as well as providing increased sales to numerous local
businesses.
In 2013, the event organizers worked with the Desert Mirage High School ASB as their
volunteer base and official event charity. This group's dedication throughout the event
earned them a total of $3,794 in donations by event riders and Shadow Tour, LLC. Event
feedback from the riders, hotels, businesses, police, fire, and other City staff has all been
very positive.
This year, the event will again be held at University Park, off of Cook Street, and is
scheduled for Saturday, November 8, 2014. Event setup will begin around 8:00 a.m. on
Friday, event activities will begin at 5:30 a.m. on Saturday, and cleanup will take place
around 6:00 p.m. Saturday evening. The organizers will have a DJ start making
STAFF REPORT
APPROVAL OF 2014 PALM DESERT CENTURY BIKE RIDE
FEBRUARY 27, 2014
PAGE 2
announcements and alternating music sets at about 6:30 a.m., and at 11:00 a.m.,
depending on the event field size, there will be a small band for entertainment (music is
more for background entertainment and announcements). As a result, staff is requesting a
waiver of Palm Desert Municipal Code (PDMC) Section 11.01.140, Amplified Sound. In
addition, the organizers are proposing to have expo booths for sponsors and exhibitors with
10'x10' pop-up canopies to promote and sell products. As such, staff is recommending a
waiver of PDMC Section 11.01.180, Item Q Prohibit Conduct Generally in City Parks — Sell
or Offer for Sale any Merchandise (Vendor Sales). The event, setup, and route are
basically the same as was approved in 2013. Additionally, the ride will continue to have a
charitable aspect and the organizers will again work with the Desert Mirage High School
ASB to ensure adequate volunteers are provided for the event.
Provided below, as a refresher for City Council, are details from the 2013 ride that are
anticipated to remain the same for 2014:
The closest occupied residential units are located in the southeast quadrant of University
Dr. and College Dr., which is approximately 400 feet from the park. Also, there is a hotel
directly adjacent to the park. Event organizers have contracted with Homewood Suites
(hotel adjacent to the park) to become the Host Hotel and the Hampton Inn as the Event
Hotel. Agreements with both hotels will be finalized at a later date. In addition, the
organizers will work with California State University San Bernardino (CSUSB) Palm Desert
to obtain approval to utilize the campus parking area for additional event participant parking
if needed.
The event's route includes only approximately 4.3 miles one-way (8.6 miles roundtrip) within
Palm Desert, meaning the majority of the ride proceeds through other Coachella Valley
communities, to Riverside County areas at the east end of the route on Box Canyon Road.
The ride will have 20, 32, 50, 60, 70, 100, and 130 mile segments with the complete route
proceeding to Chiriaco Summit where riders will turn around and follow the same route back
to University Park. Following are, 1) the proposed section of the route that is within Palm
Desert; and 2) street/road closures and other safety requirements:
Palm Desert Route:
• Riders will proceed south on College Dr. toward Frank Sinatra Dr.
• Turn left heading east on Frank Sinatra Dr. and proceed passed Cook St.
• Continue onto Tamarisk Row Dr.
• Turn left heading east on Country Club Dr., past Washington Street until riders reach
Jefferson.
Street/Road Closures and other Safety Reauirements:
• No road closures are proposed except at University Dr. from College Dr. east to
west, and southbound lane closure of College between University and Frank Sinatra.
• Parking will be at hotels, University Village business complex parking lot area, and
the CSUSB Palm Desert campus.
• Palm Desert Police officers will be stationed at the following three intersections for
the start of the ride: 1) College Dr./Frank Sinatra Dr.; 2) Frank Sinatra Dr./Cook St.;
and 3) Tamarisk Row Dr./Country Club Dr. Traffic will be stopped at these
intersections to allow riders to move through quickly and safely until they are out of
city limits. Police will also utilize the Palm Desert Citizen on Patrol (COPS) members
STAFF REPORT
APPROVAL OF 2014 PALM DESERT CENTURY BIKE RIDE
FEBRUARY 27, 2014
PAGE 3
to assist with traffic control at various intersections. City staff and police will continue
to work with the organizers to address traffic related issues as the event date gets
closer in.
• On the return, riders become significantly dispersed, and as a result, the same
conditions will not necessarily exist as in the start of the event; therefore, officers will
be present along the route to ensure riders are obeying the rules of the road. If
necessary, officer(s) will utilize the same process as at the start of the event to allow
riders through signals to keep traffic and riders moving smoothly.
• Staff has requested that the event organizers relay to all riders before and during the
event that safety is the number one priority and traffic laws shall be obeyed at all
times during the ride.
Fiscal Analysis:
There will be no fiscal impact to the City associated with this request. The organizers have
been informed that the City will not consider any monetary compensation for the event.
Submitted By:
Administrative Secretary
Frankie ddle
Director of Special Programs
Approval:
J n M. Wohlmuth
ty Manager
CITY COUNCIL ACTION
APPROVED ✓ DENIED
RECEIVED OTHER
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VERIFIED BY• ' L K ( col
Original on File with City Clerk's Office