HomeMy WebLinkAboutAmerican Jazz Institute - 2014 Jazz Festival CITY OF PALM DESERT
SPECIAL PROGRAMS DEPARTMENT
STAFF REPORT
REQUEST: Approval of Sponsorship in the Amount of$20,000 to the American
Jazz Institute for the 2014 Jazz Festival
SUBMITTED BY: Frankie Riddle, Director of Special Programs
APPLICANT: City of Palm Desert
The American Jazz Institute
74-818 Velie Way, #2
Palm Desert, CA 92260
DATE: January 9, 2014
CONTENTS: Proposal
General Information about American Jazz Institute
Sponsorship Distribution
Recommendation
By Minute Motion:
1. Approve sponsorship in the amount of $20,000 to the American Jazz Institute for
the 2014 Jazz Festival to be held Saturday, May 10, through Sunday, May 11,
2014; and
2. Appropriate $20,000 from the Unobligated General Fund.
Discussion
The City was originally approached by the American Jazz Institute in 2013 to create a
2013 music event. The initial plan was to have the event at Desert Willow in November.
Unfortunately, at the last minute Ernst and Young informed both the Marriott and Desert
Willow that they would be returning to the Desert for their 2013 Conference and wanted
to utilize their facilities. Since this was a large revenue source for Desert Willow, the
City was unable to move forward with the Jazz Institute for 2013. However, the plan
was to continue to work with the organization in the hopes of having a 2014 event.
Given the various dynamics (limited parking with golfers/event attendees, regular golf
and tournaments activities, diners, etc.) involved with having the full finro-day event at
Desert Willow, the Jazz Institute is proposing to have performances at two different
venues, one venue each day. Staff is proposing to provide seed money for the 2014
STAFF REPORT
AMERICAN JAZZ INSTITUTE —2014 JAZZ FESTIVAL
JANUARY 9, 2014
PAGE 2
event and later determine if it is a viable event for the City of Palm Desert in the future.
The plan is start out as a grass roots event and grow the event until it becomes a
signature music festival for Palm Desert. If the 2014 event is as successful as proposed
in the producer's budget, the proceeds from the 2014 event will be seed dollars for
future jazz events in Palm Desert.
Event Details:
• Subsidy of $20,000: Sponsorship will assist in covering costs such as promotion
and advertising, producer fees, musicians, Living Desert onsite production costs
(e.g., tables, chairs, linen, security, sound and lighting, etc.).
• Location, Date and Time:
o The Living Desert on Saturday, May 10, from 6 - 10 p.m.
o Desert Willow on Sunday, May 11 from 11 a.m. — 3 p.m.
• Palm Desert High School concert is just for the students.
• Proposed Ticket Price: $50 - $85 per person.
• Staff will work with Desert Willow to determine if some type of promotional
package deal can be put together to include with the event.
• Proposed Sites/Stages:
o Desert Willow: Given the time of year and time of day from 11 a.m. to
3 p.m., it is anticipated that performances will be held primarily inside
Desert Willow utilizing two or three areas/rooms and possibly the patio
area.
o The Living Desert: Performances held here are evening hours and will be
held primarily outside in various areas throughout the facility.
• The American Jazz Institute is a 501(c)(3) non-profit organization dedicated to
the enrichment and enhancement of the appreciation of jazz music.
• Net proceeds from this event will be held for a potential 2015 event in Palm
Desert.
• The Jau Institute's mission is to preserve jazz music and expand awareness
and appreciation of the music and spotlight jazz composers, arrangers, and
musicians both established and newly discovered, from traditional to avant-
garde.
• All funds and donations stay within the local community and provide scholarships
to youth. The Jazz Institute of America has recently opened discussions with
Desert Sands Unified School District to provide school concerts, tickets to
STAFF REPORT
AMERICAN JAZZ INSTITUTE — 2014 JAZZ FESTIVAL
JANUARY 9, 2014
PAGE 3
concert series free of charge, and scholarship to youth with a focus of learning
jazz music.
• The American Jazz Institute has been conducting jazz concert series at the
Living Desert, Vicky's of Santa Fe, and Pete Carlson's Golf & Tennis since
beginning of 2009 to present.
Fiscal Analvsis
The fiscal impact to the City's General Fund is the $20,000 sponsorship. However, it is
anticipated that the event will generate some sales tax and TOT to the City from
attendees.
Submitted By: CiTY CO[TNCIL CTION
APPROVED .—.—DFNiLD
RECEIVED OTHER
EETI G DATE " I P�
Frankie iddle, rec,�ti of Special Programs AYES: `
; ;' NOES:
ABSENTt � '
�r �JSG � ABSTAIN:
�'� V�RIFIED BY:
Paul S. � son, Director of Finance Original on File wit6 Ci lerk's Office
* Approved with the chan�e.d dates of
Approv : May 1�-18.
�
n M. Wohlmuth, City Manager
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Palm Desert Jazz Festival in Palm Desert, CA
What: Palm Desert Jazz Festival presented by The American Jazz
Institute and Hocker Productions
AJI and Hocker Productions would produce a world-class tourist based jazz festival over a
two-day shoulder weekend promoting the event around the U.S. and Canada as a destination
event. Straight-ahead and smooth jazz would be the style for the event, which could include
artists such as Jackie Ryan, Mindi Abair,Charles McPherson, Gina Eckstine,John Proulx and
Joe La Barbera.
When & Where:
Friday, May 9 (11:OOam and 1:OOp.m.)
Palm Desert High School, 74910 Aztec Road, Palm Desert, CA 92260
(2 School Concerts and a Master Class)
Saturda�, May_1�6:00-10:00pm)
The Living Desert, 47900 Portola Avenue, Palm Desert, CA 92260
(Evening Jazz Concert)
Sunda� May 11 (11:OOam-3:OOpm)
Desert Willow Golf Course, 38-995 Desert Willow Drive,
Palm Desert, CA 92260
(Jazz Brunch)
Requested Funding from the City of Palm Desert & Facility Use:
$22,000 for Title Sponsor Naming Rights. Budget Attached.
Who: The American Jazz Institute
Now in its 15th year, AJI 501 C 3 is dedicated to the enrichment and enhancement of the
appreciation of jazz music. From its humble beginnings in New Orleans at the turn of the
century, jazz evolved into one of America's enduring world contributions, a "universal
language"understood by all.
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Continuing in this spirit, AJI seeks to preserve this national treasure as well as expand upon it
by spotlighting America's great jazz composers, arrangers and musicians — both firmly
established and newly discovered, from traditional to avant-garde.
AJI presents and benefits from its following jazz series: "Jazz for Jazz Lovers" at Pete
Carlson's Golf& Tennis, "Jazzoo" at The Living Desert" and "Jazz Supper Club Series" at
Vicky's of Santa Fe.
"Through these series, AJI has raised funds to give scholarships to local music students and
pair them with world-class musicians as mentors. Proceeds from that last four years have been
used to award scholarships to students from Coachella Valley high schools. Maintaining a
repertory orchestra to play new and archival jazz music and to physically house, archive and
preserve jazz music: compositions, scores, arrangements, recordings, artwork, photographs,
film and other jazz works are also part of our main mission," said Mark A. Masters, President,
The American Jazz Institute.
Affiliation:
AJI has formed an alliance with the Palm Springs Unified School District to provide free
tickets to students and to provide jazz concerts to students from grades 1-12 throughout the
district.
The American Jazz Institute Office & Archives:
The facility located in the City of Palm Desert has an extensive lending library of jazz-related
books,LP's and CD's that are available to students and our large music library of printed
arrangements is available to band directors. In the near future, our collection of priceless
recorded oral histories by jazz luminaries will be available for research by jazz educators.
LoCatiOn' Mark Masters,President
� The American Jazz Institute
74818 Velie Way, Suite 2 Office: 626-791-3427
Palm Desert, CA 92260 Cell: 626-497-5359
Office: 626-497-5359 amjazzin(a�aol.com
Contact: AJI Board of Director's:
Jeff Hocker,Marketing& Public Pete Carlson
Relations Alan P. Schultz
The American Jazz Institute Scott Ellsworth
Office: 760-320-5272 Gary Foster
Cell: 760-409-1530 Stephanie O'Keefe
j effhocker 1(a�gmail.com
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$24,000 in Music Scholarships Distributed Between 2010-2013
2013 2011
Kevin Salas (Cathedral City HS) Aaron Castaneda (Boys and Girls Club)
Colby Kalisek(as above)
Bennett Robinson (Palm Desert HS) Mateo Montes (as above)
Ariss Durazo (as above)
Javier Romero (Indio HS) Danielle King (as above)
Ora Folden (as above)
Tyger Cortazar(La Quinta HS) Josh Shuman (as above)
Dupree Wilson (Cathedral City HS)
Solomon Worlds (as above)
2012 Ricardo Hernandez (as above)
Isaac Leyva (as above)
Holli Tuck (Boys and Girls Club)
Jared Guebara (as above) Christopher Cross (Palm Desert HS)
Stephanie Grace Kelly (as above) Bennett Robinson (as above)
Jack Jones (as above)
Clara Sewell (Cathedral City HS) Derreck Narz (as above)
Austin Erb (as above) Ryan Maciosek (as above)
Dennis Gozalez (as above) Cody Cormier(as above)
Kevin Salas (as above)
Amelia Sullivan (Palm Desert HS) 2010
Cisco Earl (as above) Jacob Guydacon (Boys and Girls Club)
Billy Bradley (La Quinta HS) Brian Cross (as above)
Leslie Powell (as above)
Geoffrey McManus (as above)
Eric Peulicke (Cathedral City HS)
Morrison Conright (as above)
Amelia Sullivan (Palm Desert HS)
Contact:
Mark Masters, President
American Jazz Institute
Cel I: 626-497-5359
amlazzin aol.com