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HomeMy WebLinkAboutInfo - DWGR 2012-2013 Annual Report CITY OF PALM DESERT CITY MANAGER'S OFFICE STAFF REPORT REQUEST: INFORMATIONAL ITEM — DESERT WILLOW GOLF RESORT 2012-2013 ANNUAL REPORT SUBMITTED BY: John M. Wohlmuth, City Manager DATE: January 9, 2014 Recommendation By Minute Motion, receive and file the Desert Willow Golf Resort 2012-2013 Annual Report prepared by Kemper Sports Management. Back�round Ever since the recession, the golf industry has been struggling. Some of the causes are: 1) Reduction in disposable income. 2) Commitment of time required to play 18 holes of golf. 3) Technology has nearly eliminated the "rack rate" and replaced it with wholesale rates, thereby reducing Average Daily Rate (ADR). 4) Significant reduction in corporate travel. Desert Willow is not immune from these trends. But as Palm Desert is a destination resort, and as corporate travel begins to return, Desert Willow's revenues will begin to increase. In my opinion, Desert Willow needs to be the City of Palm Desert's economic development opportunity by attracting a hotel or hotels and more commercial development in the proximity. That is exactly what Palm Desert staff is working on. Even though revenues declined, Desert Willow Golf Resort has remained self-sufficient. Revenues have covered the operational expenses. Capital replacement items have been budgeted, and staff continues to set dollars aside for capital replacement. Now that the course and capital items are over fifteen years old, replacement of failed pumps and other equipment is needed. Staff Report Informational Item - Desert Willow Golf Resort 2012-2013 Annual Report Page 2 January 9, 2014 This annual report provides the Council with a good overview of the challenges and areas to improve. CiTY COUNCILAC�'.TON APPROVED DENiED.____----- . Submitted By/Approval: ItECEIVED OTHER_ .. - � - M�E G DA - � ! AYES• r � �. , r � NOES: o n M. 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''.� t .� a. � t � ( . r y��i��,�r *� � ,� . �� „ �,�;, �� � ,' ;; e, .� _ ,. ; ,. b� , • �„#4:�; .� .. � ,: � , . .�,. .,� �, �„� � ., �_ ' �� ,�, �� : � �� �� �� � �' �'�� �" �. -��°'�� �w * '� `'' a �` ��I, .�' �,� A �' � ,� �''" � y,� �`i� e� '""^ � ��`,�� .��.' "' �.�'+4.ry`S��>'�'c �fi ',;� � • � A • � • s . � � S�,�i y. � , i:" d� . .,.,�, ��., -F .r_ _ nrti„ .�r +..m.,� _ n>".�„�. s�.�. ..,':...., h .�.=:.R�.. �._. .�w. w,_, . ...�.. ..m. .�.. � ....,,.,_._...> m . 1 OKemperSports' s �' Desert� 2012-2�13 Annual Report � VVill Golf Resort _ _ . ,�����,��� ��Y ,��������,���.�� 1. Executive Summary �:�&���������x��a�,�,����� �' rn,,,;.��i'Y i ;°�tyYs,.�,� <,t,r4 i,�:. 2. State of the industry 3. Key Performance Indicators " ° ` 4. Customer Insights . 5. Strategic Initiatives 6. Appendix � � �.. _.�._._,__.,�----�._�--.._ r , '„-� , � ..; ., ,.,:�;; , ;y�, �w q, ,..y ��.� , .... - �� .�� z " '� \ „ � � x - +. . . . � . � � `�.. �,R ��y. ' .�.:�� :;.. z ,.. , . � �. >,.:: �' yvh�w�'��. . � ',���y .,. ..�._� � . _..: "� zN k '�.12 �` � ,.tµbp,l�g!.ttN^�'�'m.'� ..�� S�9 e� .. � �d .tie�,. f H � i. i � y,i, � f � ' �� ' . . . ,. �.. '� � a�. ', 1 K" �t , l� s f . r ,S`k .met' Na „JP s ., , *��c�,;��,��`,� nr� � ; ��Y r � � ��- .^� . , . . . , �, k R� �" ��. i .�q�F:. �"� ✓ a,, m�'y w , � ., .sxr,_ �m��"`�M:'�* `�'"h,� t�tr�, � ,,,.,:�..mv. . �.,,. �.� '�- ,� .., at-�5,cu�:av#� �a�;.� , .. . i',x�1 . �-, � ,�:�u �,a... _.__ ��wr« � r� ,��' °""'.<.� /� ��� KemperSportsm �s_: 2012 Annual Report Dear City of Palm Desert, -- �_ --.. ___ ,. . Thanks to the continued teamwork of City Council, City staff, Desert Willow staff and KemperSports support, many of the goals and objectives for 2012-2013 were achieved. The 2012-2013 Annual Report will provide an overview of the state of the golf industry and Desert Willow's overall performance. The past year was difficult with regards to financial performance with revenues dropping 3% due to a depressed golf market. Despite the difficulties achieving desired revenue levels in green fees, Desert Willow recognized success in other areas. Food and beverage and merchandise revenues increased over prior year and payroll and operating expenses were reduced from the prior year. Other areas of success included high marks in KemperSports True Review program, which is designed to quantify customer feedback. Scores were among the top in the KemperSports portfolio as well as in the Hospitality Industry. Desert Willow also received the following awards in 2012-2013 � Golfweek's Best: Municipal Courses (2013)#33 - Firecliff Cou rse � Desert Golf Magazine: Rated Firecliff #1 in Public Courses in the Coachella Valley 2013 � Golf Digest: Top 50 Courses For Women 2013 Thanks to the City's assistance, staff also completed capital projects to help the facility maintain its position at the top of the market. Desert Willow's premier facility is key to our future success in developing programs to drive golf rounds and revenue. Sincerely, KemperSports' Management Team � �.� KemperSports4 F'roperty State of the Industr � Lago Here y � .. . ., .,_ .; _ „ _ _ _ National Golf Market Statistics by PGQ PerformanceTrak � Overall golf rounds were up 6.4% in 2012 amounting to an increase of 26 million rounds � bringing total rounds to 490 million • � Round growth largely attributed to better weather ' in the Northern Regions who experienced 13.6% more playable days in 2012 � Golf Fee Revenue increased 6.6% in 2012 due to the increased rounds with the highest increases again in the Northern Regions. � - - _ — _ - - - � - - - - - - - - - - - - - - - - - - - - - - - - - - Palm Springs Market Statistics by PGA PerformanceTrak . . ! Rounds played were flat in 2012 from 2011 s � Golf Fee Revenue decreased 1.0% in 2012 from � 2011 a Total Facility Revenue decreased 1.4% in 2012 from 2011 *Only 16%a of 94 facilities participated in the survey. � ��� KemperSportsm �� � Desert , � Ke Performance Indicators � w� y Golf Resort The following items are key performance indicators for Desert Willow Golf Resort that are used to benchmark in order to drive results. • Revenue Trends - Mix Review - Average Daily Rate(ADR) - Merchandise Revenue per Round • Round Trends - Year over Year - Segment trends + Expense Trends � .. .�..��w,�.�.�..�...�...___._.`_ " _„"`--1, � ` �_ `~� ���"�����'� ,. � ' � �' ,,r�x,� k�� �� �• � \ � � � , ,���`_ �''`a, `,��.�� �� ��� � � „ , , , � � � ' � � , .�, ,y _��. t !,.. .,�.,��'°�"^�^��'1'. '°.��'}�', 4 d�'�,� a ��q f��,4�� t R : fp"t'`�'t � �. . �" %R��!; �,N�; ��cK,����. ,*� J '°�,�.. +��. :,�,�c�, �� �" �� a a¢, � �� "-�^�}' ��.'.: e"�. "� ,a �� , �r. �,��F `� w°" s� , . �` ^as - �� �,, � t ,:_ '�«skw�. ' � .�..:�e�af�,^ �w r �� f �r�.4 �^�tr °� .. } _ -y„ . '� ��2 .^, �'• �`dar�' ,�;.. f`'�� ::. y, . �r. � N�,e�j'.�,' ��� ° „ ` ... . '�2.. ,-. ..r. . . . .. , � .:: . i �r q� � �.. , �: .�. .,. .�� .. . ,. . �. r� �' � �� � :<yf .4� �;. �.�.,.� � � ' .. . .. . . .�..�s.<w.,. � ��� KemperSport�y � ��e�'��� � Ke Performance Indicators � w� y Golf Resort 2013 Revenue Breakout 1� r2�o ����. �'���; � r � 4,t�� �+��4 `� �/� �i�4(�.ir��?t�i'�lk�"j��f� { . . .. ".: � �.�::: , :.. .. ■Green Fees&Cart Fees ��Q.��y ■Merchandise �Other Pro Shop ■Range " s Dining&Outlets 1% �f� �,Banquet Catering h�.�� �,Academy Merchandise � ��U Other Academy � Golf Revenue Continues to be the main source of Resort revenue = Retail Merchandise Sales were strong in 2013 � The Academy is improving in Memberships and with Westin business ° � Dining Revenues were flat in 2013, which was actually positive considering the market golf challenges « Catering Achieved Budget and featured 35 Weddings-good growth • Valley Business weakness, rate compression causing a decline in ADR and rounds, Coachella Fest in April and an Early Easter were challenging to overall revenue in 2Q13 ��� KemperSports` �� P�°�er�y Key Performance Indicators !� � Logo Here � �_. .,� .�,. ,.._� �.. ,�,�� — � Revenue Trends by Segment __ __ _--__ _.____�_._ __ ._- --_ _______ . $�,000,000 �'� I , },_ ^� _ ----__-------__ -----------_—._----____ __�__.___----------------_._,.-- S6,000,000 � =� �°� � � �'� ; �;, ; , :, _._.__— __._....__-----..____ ___ .__._._._._------------ $5,000,000 �'" I �, S4,000,000 �' ----- ----------- --- — � � 0 _._...._ _.�____ �.__._ __.__.._. ___ _______ �__.__ _.._. __ _____--_ _ ______ � $3,000,000 �`� � __.__�______ $2,000,000 �f ---_____..____�_.__�______� ---.-------- I $1,000,000 �' —�----�—�--��__.____r�__ � — , i f I �..a.,j:Y ._ j f. _ ,. �_ ��._�__.� —�--- —{'—�-- ( Green ; Merchan � Other � Range � Dini g Banquet Academ j Other i Fees& i dise ( Pro Shop � � �utlets ; Catering y Academ i Cart ; I ' ; � Merchan y Fees ' � -� dise � ■2011 $6,047,9�$653,059 $315,910 $42,473 $1,407,8 ; $575,740 � $87,920 $191,377 ._____..._:�.._..____.__ �■2012 S $6,208,9 � $769,671 j $319,211 � $44,736 � $1,635,1 ��$679,477 $95,971 � $196,787 ;�2013' $5,955,8 � $790,657�$294,630T $43,810 � $1,639,4 $704,326 $100,694 $163,480 -�------�--------__�__...._—.�_----�--------�------�--------l----_— __ �--- � Green Fees were weaker than 2012 due to Rate Compression and Market weakness in Hotel Occupancy, Group Business, and Rack Play - . • Merchandise had a solid year with good retail management � Other ProShop Sales were down due to weaker program sales • Dining Revenues were flat to last year in a tough economy • Catering revenues exceeded Budget and showed positive growth • Academy Merchandise sales were excellent ��� KemperSports� � Desert , � Ke Performance Indicators � vv� y Golf Resort Total Revenue Trends by Month $1,200 �___._________�__.___..___._...�.._._..�_._._.__�_.._._,_._.____.�..�_.._._____v_�__..___.,______.__.�_ _____„_._..-_..-._ I S1,000 � —.� � 3 � � Ssoo r � ; � � 3 ; 0 s � $600 �`r-- ��;; s ���1 •L � 1 t,,' (Q � 1 Y' � A� �, o° $400 { - � E�� ---�- � I ` �'� i 5zoo � � ,ti S� � $_ ,�a; _. � ...... . h.�. ��:.. JUL AUG SEPT OCT NOV DEC j JAN � FEB ; MAR APR MAY JUN ��■2010� $103 ; $97 ! $152 $464 $526 C $329 j $649 � $857 � $1,070 $821 $528 $272 __.�._..__,._____.----;---.�__...._�._..�_..__._...�___._._..__. �.._-- -.__�_..__.�.__v____�_p_....._____..._._ _...�.. _.._ _�_ --- ■2011i $147 � $116 $211 � $436 $529 ,� $354 i $673 � $854�$1,119 $826 $473 $290 �2012 167 �$121 $231 � $495 $592 y $333 �$610���.��$957 $1,109 $819 ; $455 $317 ��..�.�� .�._.___..�.����____.._.�.._._.._____._� ■2013 $141 ��$121 $214 $����y-453 $583 $368 ' $626 �$886 � $1,094 j $728 $500 1^ $253 � i ._.�_w.____.L______.�.._ � The First Quarter of 2013 was weak due to weather, a lack of group business and weak economic factors • The Second Quarter was also weak and ADR was challenged. Over-seeding on the courses was successful. Holiday parties were weak. • � The Third Quarter(Season) continued to be weak with trends of competitive Rate Compression in the Market thus decreasing ADR. The early Easter in Marcr was also a negative for play � The Fourth Quarter was also very weak. The April Coachella Fest challenges � continue to impact golf. June also was a poor revenue month due to very hot weather and economic conditions. ��� KemperSportsm �e . .. . _ ._ . . . . .. ...„A' � Desert� � K P rf r m n I n i r �. �� ey e o a ce d cato s Golf Resort Round Trend by Year as,000 ;.___..___._____...._.._.____v.._.___�____..____�.___�.._.�__._..__.__.�__...�__._�._..�____.___.__.�_____._.__________________.__.._ � s�,000 r � ' _. 86,000 ; - ( � � 85,000 �-._______.____..._._��._____.___�..�.__ _ _ -a c 3 , o ; � 84,000 I_�__�__..�_.___.._ _ _.. __ __ _. __.._.__ � 83,000 �-_�....�_. _._..R . _ � i i 82,000 �—_. _.__�._..._._..._...__._ __. i 81,000 �-----_ _--- ----__ _--_--, 2010 2011 2012 2013 ■Total 83,134 86,764 � 86,671 84,314 + Following rounds increases in 2011 and 2012, Desert Willow experienced a major decline in Rounds in 2013. Market competition, lack of valley golf traffic, lack of hotel occupancy, lack of group sales, early Easter and Coachella Fest all � have impacted the results. � � A large overpopulation of Coots impacted our Guest Satisfaction and resulted in a loss of rounds and revenue. � ��� KemperSports` � De�ert� a • � �Vill Key Performance Indicators Golf Resort Round Segments 25,000 _...________--_._______�.�.___�_.__.___.._.._____._..._�.._..�..._..._�._._.....__.____�---...__...___....._...._._.._...�__.. 20,000 - -- 15,000 ---- 10,000 ---- 5,000 � .._._......____.�____..__.... p ___ __ _._ __ ___.___�___.___.._._._ Public Rack Rate Residents Outings Wholesale Loyalty/SpecialComp/Employee ■2012 Rounds �2013 Rounds • Market has shifted to discounted Golf by Consumers • Rack Rate decline in the market and ADR challenged • Resident Play down slightly over prior year • Outing continued to be weak mirroring Hotel Occupancy for Groups • GolfNow Strong and displacing Stand-By Golf for rounds + DWGR Loyalty Programs were very successful due to successful target marketing and member retention � �„ KemperSports° � � Desert� � p rformance Indicators �� �� Key e Golf Resort Rounds Trend by IVlanth 14,000 ; _.__...._ . .__ ..... ... .....�. ._....._r �.._,..__.. .�. _..:.._ .__.._. ._ .. _.__.�_ �_..._�_� _�._W_..__.�.�._.. ..._ ..._____, __ _._._._.._.. i � �; 12,OQ0 � . 1� � ?�.. �� 10,000 �� ' Y���� , � ' �, �� � 8,000 � --- �� ; 3 � � y4 O �a � 6,��0 �d? ^� r �� � � n� � �� 4��0� �N�.- �- �. �. p��N., k'� . 9 . q�". % �'�,�'eF#. '� t�' ,�y � 2��� •`- ��"r- ��r... � : �s''� r � i s , �. ; _ �'� � x � ' �'s `�' T: � n: I } . ��`f..: �C;' S1. J.0 ., � . i )UL AUG � SEPT � OCT NOV DEC JAN FEB ' MAR APR � MAY JUN � � 409 �3,208 6,207 6,478 � 4,665 8,191 9,866 12,519 1 11,514 � 9,057 6,471 ■2010 2,549 2, ; � , ...._..�........._.__._ ___ _�._._.__.___ __ ■2011 3,903 3,065�5_201 5,931 � 6,617 i 4,798 8,543 9,728 13,234 10,774 � 8,248 6,722_ _._..t._-__._�.___. �_�.�. ■12012 4,099 3,107�� 5,511 6,120 � 7,188 4,631 8,295� 10,416 � 12,752 11,313 � 6,912 6,327 � ■2013 3,491 �� 3,119 5,153 6,014 7,167 5,085 8,331 9,9624 12,617 10,205 7,296 5,874 • Other than August, December and May all other months in the year showed Rounds weakness. • The Four Year Trend Analysis shows fourth quarter challenges in the market- meaning a shortened season due to various market pressures. + April business has significantly declined due to Coachella Fest and Stagecoach traffic. Drive market groups are no longer able to find reasonably priced lodging. � Difficulty hosting Charity events due to financial incentives at other area clubs such as The Classic Club. ��* KemperSports9 � Desert � Ke Performance Indicators � w� y Golf Resort Current Year Performance Indicators � ADR was down $0.90 due to decreased Public Rack and Outing Rounds � Public Rack Rounds were down 46% as market moves towards discounted purchases only spurred on by large wholesalers like Golf Now � Outing Rounds were down 10%from prior year • Banquet revenue increased by 4% over prior year • Merchandise Revenue per round was $9.38, an increase of 5.6% over prior year * Payroll expenses were $15,488 less than prior year by reducing � hourly FTE's � Operating expenses decrease 1.5%from prior year for a savings of $46,334 Future Performance Indicators � Desert Willow has aggressively been re-evaluating operations to address future Capital needs of the Resort. We have been - ..__ . _ targeting improvements to EBITDA as a goal to fund future Capital Expenditures • Analysis of Grounds Maintenance operations expenses for competitive properties is in process � The growing cost of utilities and gasoline is a future concern • � California's anticipated Labor Cost Minimum Wage increases are of concern for future years � Rate Compression in the Valley is of key concern to Golf Revenue and ADR for future revenues ��� KemperSports` � Desert� � m r I n i h t s �. �� Custo e s g G�lf Resort ��� I�emperSports ��������e�v� _ F�, , ,„ � , . � .,r , , „. :. ,�� � ,,r , , '�, ,.��..< .� �+�,....�- ,e .� ,. e.. � e . `n e a ".:�,�t • r, r.r y „ w� n.�l���.:v � a - „ .�,Ak� . .. CxQ}��IY4CIe7( 'i"t `e ! �70.Q Totais ���,.� 8.8 9.1 S.4 8.5 9.0 1,390 �._ e,����� Gr,ert'�'�.+ilic � Fa��.� ---- -:,,:,�a...:, . :,_,f, �v.µ...�- �.4 n 7G-6 83.0 70.1 362 512 68b 63.6 62.5 7t.0 71.6 3- 9.0 9.2 8-9 8.0 8.3 8.9� 8.6 8.8 8.9 8.9 ,�,�r Avp . Oc� Nov Oc� lar� Faa Mn� Ayr . .h�� .Wp e Qct Nav Oec Jan ieo Alor 0.v � .. � 7� �. e _.,-. �������`����� ����.R�:�.s.___..�� . �� �*�`�� ... .�� 9.2 9.4 92 8.9 8.8 9-1 . 9.0 3-0 8.9 8.9� . �� _- 8.7 9.0 8.4 6-9 8.3 8.7� 8.f B.5 8-�J 6.8 ./a� M.� Sva Oct Nrn� Gec Jxn FnF Nor A�u JW hy `.ap Jc[ Nov Oec lar �eo Mar A�rr ..- io �� p��.,,..:R....,...p,a, 'i �+..,�...,,e...g....whe.....AC........�.M�.��-....l..�.�n3p•_,. � ,dl�...�... . . ..He- �m.� ~ Gh�+ / [ r , - � - . ., ,,,;.. ,:.- " 'i�'�.:. . . . . 8.6 8-7 8.7 8.5 8.1 8.5. 8.3 8.6 8.5 B.fi - 9.3 9-5 9.i 8.s 8.ti 8.9 8-B e_9 9.2 9.1 - .Mr� Pu0 U_i Hn. 6ec� !an Fee Mm AW . ,k,l A..9 - <)ci Ivn: Pe:. J�r F�u Alir A{n .. ,r,a, r . .. . :.,,. r.._�......W+�....... ..,._ ...LL..�.,.,,Po,....�...p..'w '��. � . ... . W.-...., v:... "xc. e B ��8.._.......a. � � m Overall Great Results for Desert Willow for the Year with an Net Promoter Score (NPS) of 66.3. The highest surveyed company in the Hospitality Industry in 2013 was Marriott with an NPS of 62. • In October 2012, the Coachella Valley experienced high humidity levels. The � abnormal humidity presented many challenges to our course maintenance staff, including managing the height of cut and thatch levels on our Bermuda greens. • * Throughout the Fall months of 2012, the Coachella Valley experienced an � ° atypical influx of mud hens (coots) which affected our guest experience in � regards to managing coot excrement. ��� KemperSports` a. Desert�- � Strate ic Initiatives �. Will g Golf Resort ;� F �.�I"�E�' 1�i�?CIM'TkIZ��iQ�'! �, �r�+s ����� '�. , .,�,.. ,.�;�� � :. . � . . . ..K.,,;.. rF.:,t,��; • E.t`r,+:CNr bt Ell;st'S�i" , ' r �134'.+P'�t*§�Yf�t;R+� j.;. . '� { L�.Sv�; , i�� �':%'�,f�� • 7Y�tAS"S4:f�"i��C �'(C��:.;. � ?PLi�C'�t.°i`dC�lhf'�tlf*ia'� � �•.,.. 6G, . .��",`�P^�fl C"-tbt'a ,fMi7Jt'S$' : s:� dt�,.. , �_�r, . , • �P:tww� �`1r�as„.Ss,,."e��si! »,, �..:, �y'�'",q`� ' i �':::.,� F�:.. r � ' � �. ���a; „ , �",. x.r�` 5 ma rr rx �qP�" �i�''��i o��po�e�1����ir}���� _ 4,J�'..".���4.,�"��'�."�'fi �`{G�w�.,�1'.<f�.'.�'��...�;� , �r�.�.,r�'Ys��y�-,� .,� : . .. ., . .. . . . . . '� ��Y � + l�'t"<s� tt v^ ��si 0..`,a �i..,n.;�. � ..�.-:a.g�,. e� •,. � rF r' . • St.af7 �9�c¢n�. 1'c��t*R+� @A T*:; I • +�M1'(�a�ikfl+R9 Rttt£�flf�rft.�R4w�,�`� , . -�. �a�t�7:�3+C". fsl�tti�.�MS'ep_�ft! �� • {ar.�>��;�s.•,�r_,:,.rr�t. ��.�o=�r,vr.'. 5.a;� n . . �qqy.• a; v qt s4� ��„ �� � Under KemperSports' management, Desert Willow Golf Resort has utilized our preferred vendor relationships and leveraged proprietary operational initiatives � ' " � KemperSports provides savings from vendors through the Entegra program, Corporate Insurance Programs, Purchasing Rebates from National Agreements, and other such programs to the client's benefit. � ��� KemperSportsa � Desert� a True Service �_ Will Golf Resort � � il'k.'�!,+C°YY!:d.C$C,. ♦ L�e;��t��xaaci ¢s:�:��. f Cs��tnsSa�r . �1��i•a�s.tinair esk�g9�;i��5 z+ a�;±3� �°cTc�;-c��Ez� ac��,uHss�xY��atc ��:'��P�!`� �u,u �yC7 i`:��. �_�`��CDB,��R� ":"���g '„"=C':'�;"t4�'B'a'.� f'€.Y5t�2Cf�{`tS �EB:�b::;Yi'��:bt�t'T CS'�'s"4'S�33C� �fL�'�L�t°. s ► • Desert Willow has been a leader in True Service Training in KemperSports. 100% of staff received the required training in 2013. � � True Ambassador of the Month Awards and an Annual True Service Ambassador of the Year Award Winner are featured and recognized . • . . � On-going department training and meetings enhance the training of all staff which has resulted in Desert Willow leading the Region in Mindshare results. � Desert Willow services have been recognized annually for KSM National Mindshare High Results. ��* KemperSportsy � Desert�� � � w r h i . E nv i ro n m e nta I Ste a d s p �� �ill Golf Resart �.':.. " .'.ss+rii. .. .�.rrsH �`i:. rlii } � �# �iP -0{^ t M� Green � to aTee- __ ...M_�__ _ �-�. ---_ �-�-,� �.. � �.. r�,,����� ., �, .� h'�' �'" "� f�3 N 4� � �. :P A�V�� . ,y ! �' �°,�''�s ..,'^aSf�b�(� k/ "'��k�����.'�'f+� Af . ,kM�?A � � - art',ird . . � . . . ���� IY�'�,�h ���� . ,�:v,. #. £� ����q�� � � ?�; � •n: �r, � �� �� ��� � a �''�'' ,�� F �`;r. ����� ^ � ..r� r,- . . . x a��+'�Gr �� �.�"� � .�� '�� �� � . �a.a t � ` ..'. 2«,� ��.y W.. .,..P.»�.a ihawN�tn� �� �h9tlur Y� r§'w5� �J����. �,��8 � G� � � '�`5td�,f f'. � �..� ' '`� �;. e�+:, Y; .�, »� '�� ��� �'� c �;,�r ' � � z '"`7°��1�,i` ; ��w,� �� ��� � ,. � � ,-� a"�Y�� �� ... _ � r � � �i�1P� � ��� �� a,�., ��� �' �� �i��;: , a�' _�y l�� �^. �� � ���'� y� .� ` �, ��E a�` � '� � �z„ �� � � 4 �� r, �.,, ��",,_ • Desert Willow has achieved Level I and Level II proficiency in the KSM National Green to a Tee Program. � � - • � Desert Willow is working on Audubon Society Certification to enhance our . commitment to wildlife management and good public relations in the community. � Desert Willow's recycling of Cardboard-Paper, Glass and Plastics has reaped economic benefits to Desert Willow and demonstrates management's commitment to being GREEN! ��� KemperSportsy f � Desert� � investin In Innovation ;d V�ill � Golf Resort �` ,� � ' �, �,. � � � �; �T �. �'""�"�"� �`� :�,;,� ` ��— ��� ��� � � �3 � '��' �a� r , ��, �� • .: �� � ��,.� ��,� � .._�,ry. � I. �'tw *:��- } �., , t .. „. � . �, . a ��„; �,.�.y '''4!€ ., �v .�.` ry� b �s �" .l �-:�� �i � �, �..�-: ,„ ; ,�."�r � F �:���� �<:, �, �p � „eG h, � � "` � , ' w�s � � � ��°: ��,�� � ��: `1 ,�� �'�„, ��, � * � .. � �`� '�,. � � m��N►� _,:.,�,,. .-�..� � K.�� � n �� ;� " ' `i?r �k m.Y � , �.pm1�M1Y J p � +�' 4 f�� F .iq'. $' � 1 m �-..,�,' . 't�e � � �� � .. � . Fw . � �,,,, � � . 9' �� ����'�y,.., � Annual Regional Sales & Marketing Conferences—held at Desert Willow in 2013 . , , • Monthly Webinars (Tee Sheet Management,Website Optimization, Social Media, and many other programs} are conducted by the KSM support team. � The Regional Operations Executive 011ie Becker, routinely inspects the Resort Programs and Services and attends the monthly President's Meeting at the City of Palm Desert. � Our Regional Sales & Marketing Director, Amy Spittle, is participative and available for consulting on resort marketing and promotions. OKemperSports9 ,�.,. b, �.�.r. �, ;.�, ,.,v� .�� � �. Desert� � Strate ic Alliances � Will g � Golf Resort _.._. __ . -��-�---�--._. ._ �� , - '�--,� :.,, � �- �s. �� ��� s t �- "`'\ ' ` ` �tsx',. ,�oN� . ,', A'• . �. � ,3�yA t,�.L A . '`... . � . - � �mru¢�5 'F�,:..`I. , i ..: �ti�, ,.. .,��' ., -� m„ � �c. 1 �:,: .. NmM�..:���'�.. A� ✓ f 4 . . . . � e .e ,. . � � �r.. . �.� . .. ..... .'. � .. .. ... rN A � ., . �� �.. ., i;.,, � ;..,. �. �.� �. v. .: . .� .,... 4.Ws.:;. A:..,, ' B4 � . �.� i S��«'�'�8�'lvJi�hkn r j . - vv.�.. � 1�����'� .; ,. ^�i' w �„��, �+ ._....,. � r .. ^d. �, ,,:�r� Y;.;� . 'P H � � ���� , � �.' �.. � ! w„Q� ��1 A kl��C�,�� '�� M>�• � . �.w..:�y, 4 Facility received $150,499 in rebates on the purchase of Maintenance Equipment through KemperSports National Agreement with Toro. � National vendor relationships through KemperSports also provided ' • � " • merchandise rebates of$10,050 and food & beverage rebates of$9,600 . � ��� KemperSports` � 2014 Market Assumptions � • The Local Golf Market continues to be challenged.The Valley has a lack of Corporate and Association Convention Business and that is estimated to continue for the present into 2014. No r�ajor market changes in 2013-2014 anticipated. • Any major recovery in hotel occupancy is now predicted by the CVB for later in 2014. • Golf Courses are very competitive and most courses in the market have significant Rack Rate declines. Discounting is the market condition.The Classic Club continues to have very low golf rates to capture SMERF and Charity Groups for donation status. • Canadian business has been excellent the last three years. � Catering pressure still remains soft as the economy has yet to kick back in for the valley. We are growing Weddings and Social as possible and the trend is positive with 35 weddings booked in 2013, up from 12 two years ago. We are predicting wedding business to grow in 2014. • Regional unemployment remains high at 10+%. • Retail revenue is improving as the consumer is spending more. We are aggressively re-tooling our inventories for better price points to drive sales. • The dissolution of the RDA's in California is causing Cities great challenges for funding sources —hospitality taxes should increase by 2%this year in the City of Palm Desert. • More pressure will be placed on payroll & expense cost controls to drive EBITDA, to work towards generating cash for future Capitat Projects. + GolfNow has been a positive for Desert Willow providing a national marketing presence online. GolfNow does, however, seem to be training guests to search for deals online before booking golf, which has had a negative effect on Public Rack play. � Promoting specials on our own website continues to produce great results. Moving towards a low price guarantee for our website to convert wholesale internet bookings to bookings on our own site. � The Golf Market has been damaged in April the last few years by two Coachella Fests (Rock Festivals) and Stagecoach. All area Hotels sell out for four days each weekend in April making it nearly impossible for golfers to get hotel rooms at reasonable rates. Looking to create local golf events to combat the negative effect. � ��� KemperSports` �4 s Desert� � Tar etin Success �� Will g g Golf Resort $in thousands Revenue : 2014 Budget ; 2013 Actual ; %Change ............................._................ ..........:................. . . . . , ... Green Fees&Car4 Fees ;$ 6,361 :$ 5,956 : 7% ..................................................................:........................................:.............. : Merchandise ;$ 774 :$ 791 ; -2% ........................................................................................................:....................................:..................................... Other Pro Sho :$ 328 :$ 295 � 11% ........................p..................................... . ... ........... ........... ................................ Range.....................................................:.$......,..............40......... :.$.................44...... ` -9%............ Food& Beverage .................. :$ 2,463 �$ 2,343......... ............5�.............. ...................................... ........................... . ........,................ ;.. Academy Merchandise ;$ 100 :$ 100 : 0% ....................................................................... .......................................:......... Other Academy.................................:.$..................188...... $ 163 : 15% ................................ ............................................:..................................... Other Income-Equip Rebates $ 0 :$ 150 : -100% ............................. ....:........................................;...................................;....... Total Revenues :$ 10,254 :$ 9,842 ' 6% ....................................................................................................................................................................................... COGS ;$ 1,183 ;$ 1,231 -4% Gross Profit �$ 9,071 :.$...........8,611...........:...............��...... ...................................................................................... . . . Payroll ;$ 4 621 :$ 4,709 : 2/0 ..................................................................................�..................;................ .............,................-..�................. Operating Expenses ;$ 3,165 :$ 3,144 1% EBITDA ;$ 1,285 ...............................................................................................:.$.............758............:.............70%............... %of Revenue : 13% : 6% : ....................................................................... � Total Rounds 87 84 4% � � Desert Willow is targeting growth in golf revenues by increasing emphasis on the DWGR Website and Loyalty Programs to grow revenues in 2014. We have aggressively managed our 2014 Rate Programs and Wholesale Agreements. __ __... _ . ADR Management will be critical to success in 2014. Planning to upgrade our booking engine software to add utilization based pricing tools, which wi e p grow ADR through better pricing management. • We have targeted growth in Catering Events including growth in the Social and Wedding Markets. � Priority has been placed on our Platinum Card Program sales and services in i ' 2014. Our goal is to sell over 800 cards and improve the number of rounds through special promotions to our members. Heavy Marketing to the Northwest and Canadian Markets. � Creative Food & Beverage Promotions and Special Events are planned to drive F&B Revenues in Dining and Catering. � A Palm Desert Golf Academy membership drive is scheduled for October 2013. • Partnerships with the Westin Desert Willow on Golf Packages, F&B opportunities, and Education at the Palm Desert Golf Academy are being implemented. ��� KemperSports" � � Desert , � Maintaining Facility Image ,� Will Golf Resort ""'..'....,--�.,,, --Mr"�.�.,„";"�"�... �� � �r ,�� .�,, e , , ,_ , o -� e�_ , �.;: � , , � s > ' 4 r , � .. . . .,�� 4._ .. ; � \ � T fi . r H " ' _ � � ds'��� �.�� � �. , �z. 1 . � .� 1.e � ...' _ � x .e.�.. : � .. ,,, , !M �� ! e . {.. f .. .y i'..... �� . " �. w � aa . "c _.< � P . ,. — r �.. w.. e , .,� ...� �J m l, y._ q..�- .,� . � � , ., . ' � � �' � r � �� � ��+ , x� „ . ; '���°° � � Y�+II, , i�i� �I �I��'ti'�jii�^ ' S i��h� �qtP��ti � ���'�V I � � I��I II� I���(�`��I t, ;, � �ti'4C I���il���� I � ' � ,i�� �y��'; �i'�N,� ii �� Vy i� ` i i, !;�i 'II I�i,I i 'i� i '��I I 41 i �� �+� ��I � I� 'I� �II� i !'�i; �I� ui�,l� il,� +���il'�f�l� ��i , t i � x ,,'" � ______ _ _ ����ti�'�,� N�°��'�����`����', In 2013 most of the Capital Proiects were infrastructure � �i ��������'�� �,. � Bladder Reconstruction Project Completed � Partial Golf Course Pump and Motor Replacements with On Bill-Financing * Concrete Renovation Work— Phase I • • � Planning has been initiated for future Golf Course Renovations including • . . Firecliff, Mountain View (Partial), The Lakes, The Palm Desert Academy and Practice Facilities �, ;�� KemperSports9 y Desert � A e n d i x �. V�ill p p Golf Resort 0 , �' ,.`_"_---�-.....,, � ~,-�..,,�-�. � :, . ` � �� � �� ,�. ��� � � � �y�� A , . �. � � ,. .. � . � . �. r . � ; .x � , �� . � x.r � wy` ^.F�' •'h� �� . � f . , � . � � : � �: �� � �-e� 4 .. ��t .��z n. � � , , .� q„ �� � � s d:e,.� ) � y �,F� : J '�. k�i�.�: W uzA'+1N�*. ] ,ru- + +� .. ��` � ` . �' 1� , , } � t �' ��yp � .. + ��i` /04 g „ �� � ��� y; . .. �. ,rt'�u �� ' k � � -c4.:` � � � . ,. : . � . 'd a�+. � � k ,�'� :�'. " ���t ,�z r��` _� ,�� �. ," ►�,o . � ;,�,. x " r ��.. _ �4�,,,� ��, ���. �� � z � ��� ' ,� �, �. -. + �, � a�.,� ... . � � e : �. ' ��� �, R , � �' � ��,,... ' , ... , ��.-,,.�„ ., �� � . � '.._ . "�". `- �, _.... �:. ;,, , ,��,,. . �v A �°' r � � . � .,�c, � � s4�� '� �:. . F .,:�� :` � � ^^� � ^""'�w ,.%`'..►' �:_ �; ,k' . , w���. ,.��„w� �. Awards and Accolades � � � � . 2. Event Calendar �, Marketing Samples � " ' �. Organizational Chart � a�� KemperSportsm � � D�ser� y �Vill :_. Golf Resort I Recent Awards &Accolades �� � �� w � .���.�. ,��` �� ��� � ��#���� `�,� -:• Golfweek's Best: Municipai Courses (2013) �� x� , 1,�� � #33- Firecliff Course ��;;. �� � ' � � � � � � '� �� �� •'• Go{fweek's Best: Munici al Courses 2010- �.�,.,�.� � • P � ,�� MUNICIPAL CQURSES , :,' 2O��� _ _ __ ,, �_- ` "� - --- " #25 - Firecliff Course . �� • ��• ❖ Mountain View 4 1/2 Stars � � . - ❖ Firecliff 4 Stars - ❖ Mauntain View Top 50 Courses For Women 2011, 2012, 2013 �� ��k �,� ���� �iji��� ��� ❖ Rated Firecliff #1 in Public Courses in the � Coachella Valley 2010, 2011, 2012, 2013 � �� � �; ❖ Rated Mountain View # 5 in Public Courses in the ' ���A���"� � Coachella Valley 2011, 2012 � ��,�; � �. „�: ❖ Award of Excellence: Mountain View 8� Firecliff , ► j ,:.. ,. .::u��,:.t„ I i II, ' i - - p � , ❖ Award Top 50 Public Courses 2010-Fireciiff# 25 � �ti . I ! • t "" , , . ❖ 2010 Worth The Green Fee ,,� � �V► �.� �.� ='Know Before You Go" GREFNSKFEPER.oRc � �. Desert ���f Golf Resort Calendar of Events 2012-2013 September • GridIron Challenge: 5t',, 1p�h, 17t'' & 24�h • Miisic &Dixiing Under the Stars : 27� October • GridIron Challenge: 1�� � Music & Dining Under the Stars: 25�h November • Music &Dining Under the Stars: 9tb • Thanksgiving Buffet: 22°�' � December � • Holiday Luncheon Buffet: 6�'� • Holidav Dinner Dance: 13ih January • Music & Dining Under the Stars: 24t'' February • Music & Dining Under the Stars: 7�'' & 21s� March • Music &Dining Under the Stars: 7t� & 21�f • Easter Brunch: 31" April • Music &Dining Under the Stars: 4�'' & May � DWGR "Uncorked" Evening of Wine &Food: 3«' • Mother's Day Brunch: 12t'' . .�_ � � � , _ , ', . � _ ., . ��� . - _ � �: ,� �" � ���., M a , ' �' ��ro� „��` ' W ��"��`�: � ��� ,�� �� ,:,.. � ��r � � � ��, � i � �x, � � s � r'��§ ���. �- �{;� �� �� . � + �7 5f tr3�ty�' A { ''� �/ .; 41 }�4 p 7 g '�* ��K k ��- "Y � � � t � r.' �`u4�t Y�•�����=�L� � �r� tld.' � ' � - g�"yy�o 4'�4. �7 . 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"�°�r �rt�`` dY .�,g k i � .r„ q,.,e..,+„i ._2 '�...,., - i �t � � � ^'� �' +1M r; . , • $�..:. er Player Per Evenfi, ` . � 5 ;�a H �Y h ��}�� r� 9 � `�.Challenge Mountam View&Firecliff° « .- � G ���� -� � , �,�.r . ��. "� '"� x� * 1�2:00 m�Shot un Start (;asual Golf s p �� �g ��� ' Closest to'`fthe Pin g-st Drive Contests � � � Ly,� �� � ' � ,.� , �� �' � .��� �� ��� �{x�� • 'Footliall=Themed Menu:&Raf�le Prizes � �}�x�� �� •� a��� � �� .�� _�,��.,��; �������ane a���?� � ��� #� �l �� � : � .: ,, � . ,.. . ��aturing Grey aos�e Dr�nk 1 � ,$ � :, �t�t�� '°a�e t����tlr +�! °�� ����� I"��_�� �� �►���. a � � � � � #r �� �� ��� �, y,. �_ ,� � , . ; - , ; � . , ��� ° � �'� � � '�`,���� , . . � , ; k, �,, K .,.. : , r r K� � '� � A� . y s ` � . I r�` � s.� `�A _ ��'��`'���.vx'ti.b � � .,.,� 00�.`'��.�.,��; '*s�, ,:�:5 ';•t. (�NE�-�LEGENDARY LOCATION :�°TWO iUNFORGETTABLE COURSES �. a ,; � ��,�4� �, � �',�,� i.�^��",,`�i�� �'��� ��n��,.�������y,f� s , �,i;r��``� ���►a`"",�a�,� M�y.��•., ,� 5 �rr , �° �� 38 995 Desert Willow�Dr�ive�Pa1mYDesert,Cal�forn�a�•92260� , �,�� '����' A �=��''d�,� ,1 ����� + ��a ��v�� �� • • �°,.aoba,,zar,v��, ��;aa�,. � b0�3°46�:001�5 . �:d'eser�t�w4���i�.l�{+,qlt�ow.�ornl�gdrid� ���a ���'�y ���� � � - �� �.. � S F4 ��iY+�'k4,fi,N�zgyY!"4'�M���.��..N S� �,. I� 7[ �� � � � Award Winning °��' • ' �Out�igs��Weddin s�•Ban uets�ScemcaDini � � • �� � r g � q r �,_ , J � �=; � 'Ihe , � lf Academyfl�Bu's"iness Meet�n`gs , � .� ' �,,,, k �;��� . . . .,. . . � .. �� �. ..:.�� .,,:,, ....:.� .. .:.. .�. ,. �.�'P �.: ... .... �� � � . . � �.... _ . .: � S�g�mla�r�,�p l'�•S���r 14�;2U12!S�ep��b��17,�12�S���ember 24,2012•4ktbb��l,2912 e,...., ,„ � �� .� � � � `��_� � � .:: .w �,,,� ���'� " �� #s �, � � � �'•�` ,�r . �'+kyi,'�"u ,�� k" r m,g "1^a�`w' , d F �"���s �+� ,� ' ��u-�.' �� �n� ,��' �� � a ��y� `� �! �^�y �� � , �, � �.,�y�, .a ;s ' �k�' ^ fk � �' �' #�, ��` �,. 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' . 1 1 1 . 1 ' F o 1 F i . � 1 t 6 1 ' � 1 1 r 1 ' 1 • 1 1 1 1 1 . i ° 1 1 . 1 1 1 . + I ' 1 . �'4���� f , . , � . . l � 1 ' • . „� 1, . � . . � � � � � � , • � � �� ; �< . . o . . �,. , , �„ � t 1 ' . 1 t � � � � 1 1 � , � , . . ..:�;,. ,4 ... , � � . � � • 1 1 .�� ... .'. . t .� 1 ( 1 . ��.. ' �,�` ... . ..� . 1 " 1 1 � ' . �.,, ;. �,,. , _,. .. .. .... . . . . _.... ... -..;;, =.��cs�u�.ck,r�:tt�dr.a;` ,_ . •�� .. ., .. �����V�� ���, �� $3 00 per player per event. Includes green fees,GPS golf cart,driving range and tee prizes. �������� ,, ? � ��,����, fORMAT 12:OOpm Shotgun Start-casual golf. ... CONTESTS �� �.; , r��� ` � � � Closest to the pins on a11 par threes and 2longest drives. REG ISTRATIC?N�� FOLLowING GOLF You are invited back to the Clubhouse to watch the Wednesday ❑Wednesday,September 5,2012 --(#of Players)x$35 $ night NFL season opener and the first 4 Monday evening football Giunts vs.Cowhoys games on our 10 FOOT BIG SCREEN. ❑Monday,september 10,2012 --(#oc Players)X$35 $ FOO D AN D B EVE RAGE S P EC IALS Benguls vs.Ravens $2.50 Draft Beer and$3.50 Margaritas Churgers vs.Ruiders Special Foc�tball-Themed Menu ❑Monday,September 17,2012 —_---(#�f Players}x$35 $ RpF F LE AN D PRl Z E S Broncos vs.Falcorrs Desert Willow Golf Resort will be raftling offprizes at the end oF ❑Monday,September 24,2012 _(#of Players)x$35 � each quarter.Raf�le proceeds will go to a local charity each week. Packers vs.Seahawks ❑Monday,October 1,2012 ---(#of Players)x$3S $ __ Name Bears vs.Cowboys Address Total Amount $ phone Entail I'LAY E R I N F o►RMAT I(J N Credit Card Number Expiration Date REGISTER ONLINE Player 1 Name www desertwillow.com/gridironl2 �' PLEASE MAKE CHECKS PAYABLE T0: D�✓SVl� � 'iyer 2 Name Desert Willow Golf Resort ����� � PLEASE MAIL REGISTRATION FORM TO: �lf Resort Desert Willow Golf Resort Player 3 Name 38-995 Desert Willow Drive,Palm Desert,CA 92260 FOR MORE INPORMATION PLEASE CALL Player 4 Name 760.346.Q015 � ,-� s � ��� � � ��� t �,; ,�., � A�:� ��� 'yY f � .' '�j � �: �q��,��'[ �� �.. . . . . .:.� . �. .. .� : -, �Y� � �� } }���+, ��.. ��.. . . w . .. . . � . . ' .. � ������',ix�� ���.,� ���, ���������i. ��[�H �' �� ;��� F��� `� .��' ��� �� , �y � "�` ��"�, "`° 1'9�`� � � �fr�•.��e �.. f�� I^'' ab ✓�,S � Tk � f �f� �!,My � ^t j{i�r��j'1'Rf���r 'y, .y�YYft MW;, R., Y : y �` � Yf�fri. k�tia 'g+.n,.:" _.. � M � , e� .. ,_�. - , A N � � ^ „ * . L� ������,�� ����np�l��s , � � rr T M�j'��3ak+. . . ,i , .. �fr F�I d',�j1�r��lh�� r . r, ,S':,� � 1,� °-� �1Y;��liw � � � � � ��� trj.���;' �,a�undgraturty. Schedule subject�o chc��n�ge. ; late Summer Grilled Buff et SOUP ENTREES Gazpacho Shots with Mini Seafood Brochette Curry Chicken Skewers Shrimp, Scallops and Cherry Tomatoes Marinated Chicken, Onion and Bell Pepper Over Coconut Raisin Basmati Rice SALADS Calamari Salad Spicy Sausage Skewers Calamari, Rea Onions, Diced Tomatoes, Frisee Sausage, Cherry Tomatoes, Zucchini, Mushrooms with Balsamic Vinaigrette Dressing And Sauteed Onions Grilled Summer Vegetable Salad Bacon Wrapped Jumbo Shrimp Zucchini, Yeltow Squash, Eg� lant, Bell Peppers, Iumbo Shrimp, Bacon and Grtlled Pineapple Portabella Mushrooms with�erb Vinaigrette Dressing With Pineapple Rum Glaze Mixed Green Sa1ad Beef Skewers Shaved Carrots, Shredded Red Cabbage, Cucumber, Sirloin Steak Skewers over Egg Noadles Tornatoes with Raspberry Vinaigrette Dressing With Demi Gluze Sauce SIDES ' � Caesar Salad � �� ' Romaine Lettuce, Fresh Parrnescrn Cheese, Croutores Grilled Vegetable Medley '���� with Trr.zditional Cr.3�esr.�r Dressir�g� ;y DES5E�I�TS � Orzo Sala.d� � Minx�Fruit �'arts, S�r�au�ber�y Shortcr,tke, Hot Brownfe wifFt ; � Rcas�i�berr•y Suuce, Ler��«n'Bc�rs�v� Chocolc�te Terrirze Cake Q�� ��� �� �s�� e �� � � �� � . �` '� �� '�' � � � . � � �� � ti� `��*s i`a� � �`�� ,� 3: 4 ,"� z ��"'� �+ �� i t`: rt�c���s� �:n: `4 ,, y ,k � �k � r�t � n �, ;#r„ .�. �;�� .� � � �'� .. � ,. n F : ��� � I)eSert � .. "'�3 �i te�v.a». �� ,. a �. �,, n ('s .:�M�'�'��k?;�'��at k' . � �1. .. Wi�■ . ... . . �,�,� . � � Golf Resc�A�t ' �� �,� � ,� �,� � �,,� �t� '� � ��. �� � '� ... ,: ., �,: � � ��� � � .,,, ����� :���, a � � �� c, .k�ffi � 4< N ��� fi � a, ` , t _� � � r ���.h �M - '�� o � �e'A � t ( 1 � 't � 9 � i . � � .��. �� w�.= ,��, I ���" i � i I i 8 " � �" � �ai�;r �' � � . � . ... . . �. .r ..�6 . _,. .. �"','�.�v,4�., , .. �-• ,.�� : :y. ��,.�;� ,�,,� � —�� � �< — �';:-=�,;,r_ �, _ _ : f.>, , � � �;.,��s �;��. �;�z4 ..`3 � � rytl � ` �� .x. " y„�t s-r - . . �� x'�' 'w`x; - �,. - _ ... �,a ��,,�µ i � ' sf � Desert �..�,� v� � ����� 4�����,if���� ,�d ��T ���� �� ' � > � • � � � �� '�+�{ `� � ; Yr� Silllday,March 31,2013•Reservations AVailable From l lam to 2:30pm s> ,�1 ' N Golf Resort ���+ :, k ���j,Q,�q,�pJ� ,Rrf7X ` °L�t2.�j ��;Cd�l�t�diYl e L ��i �.�`' n f L� �JI� �,..�� � � � �...✓.Ix�f,L�:�`d CJ.1?�(,t'rf°1lifit9N�.Q �/..�Fl� .r,lXi'Ltii yy � � a �� � ,. ' -�' ' Lobster Bisque Prime Rib with Creamy Horseradish&Mustard '" '`� " ' � n�r � International Cheese Display Roasted Turkey Breast and Gravy �ti' '' Fresh Seasonal Fruit with Honey Dipping Sauce Glazed Ham with Muscovado Sugar&Orange Sauce ;`� Gravl+�wi#h Bagels and Cream Gheese � ,, � ' � �,��;�� � �,c�,�en c��ci��,o�n �� �� `' Seafood Display tz �;il. Tomato and Buffalo Mozzarella Salad Chicken Tenders ' ,, �•� With Basil Vinaigrette Hot Dogs �� � � `°` Pineapple Coleslaw Macaroni and Cheese �, �_ Chilled Grilled Vegetables with Herb Vinaigrette French Fries ,���'�, Mediterranean Sa1ad JeHo with Fruit Coachella Salad Apple Sauce r Asian Salad Easter Cookies '� Mixed Green Salad with Choice of Dressings -7�, � Caesar Salad T".�� r.ye��� �����E�� � An Array of French Pastries,Cakes,Pies,Tarts, �.a,cle � �J������� �.��►rz�,�e�r,���,�,����n Cookies and Easter Treats including Chocolate With Ham,Cheeses,Qnions,Peppers,Mushraoms B���Es and Peanut Butter Eggs � .����w��i'� and Tomatoes �,���;P�2,C! ��.�c;rn ;�t,r� ���c�.���.�� One Complimentary Glass of Champagne �x Smoked Bacon Coffee,Tea,Iced Tea or Orange juice ?L?� ��✓y�=. �` ���� � Country Sausage r� ,, ; ° greakfast Potatoes �h�� ,cr�ru,� 7n��i��,u�.�rn d ?�� French Toast Adults�$44.95 � Cheese Blintzes with Berry Compote Children(6 to 12)�$19.95 ' ° s Children 5 and Under�Com l�mentar Seafood Newburg over White Rice p• Y ��`'"' = x., Mousse Enerusted Salmon *Prices ure subject to 8%CA State Sule�s Tc�. ,� �^;` Chieken Cordon Bleu C:rLaticities are i�ot included.Parti�s of 8 or more carry an , ; " czuiomatir.l8%gratuity.Cred�t card reservalions are required ` „`� ' Braised S�ort Ribs on Eg,g Pasta in udvunce;cancellutions nicade less t�an 4�41•aours in urlvr�rice J �� t � Braised Lamb Shank �re subjeet to a$50.Q0 cancellation fee.Large party ' r� a: , Mashed Potatoes reservations are limited.Outdoor Terrace seating�s first came �, � � ' �irst serve by reservation.Special dietary requ�cts are requested ;� Roasted Vegetables in acivance. �-��� � For Reservations� .��e����or email d�e�e<:i��t��x����t,�{d����t���i�lu���.cu��� � ' � ., �; $ - -� 38-995 Desert Willow Dr.•Pa1m Desert,CA•92260•www.desertwillow com i.� - �"'' � `� 1�� :r(.}' OKempersports� __��; �� s, �r; i�< . .. . _.;:�� �, U � � .�it£3.r . . . . . . . � �... . � . . . . � �i � SG�,51Fau.:.: . .. . .. . . � . . ... i �t�A.,. ..., _.. � . ._ . .._ _ _ �� � � � D E��R�T �I LL�C�W ������ � � ����� �� ���� ,� y�� �� �� �� � �.� � � y , � `� - ' AN EVENING OF FOOD,tiVINE&SPIRITS �� � � �, . � � � � - � � Pt`ic�a,yr Muy 3�2013�6�9�m Ilmvind at Desert�Uow"Uncorked';an evening of f � foo�wine and spirits.Sample the fin�st selections from ��� up to 50�e�and liquop pu�v�o�s,per fectly paire�� `" ._ � , �;;, with gourmet internationul cursine,aIl set to iive music. �D � � r � ,� �� $75.40�� IN ADVANCE �`w'� V $85.00� DAY OF EVENT � ; � " � ," *Price is�r person,plus ta.z and�-atuity.Schedule is subject to change , � �� > �` wit�wut notice,call for defails.Must be 21 years of age or older to atterui. g. �` " �`,����, � �� a�� � ��� �� �' � ��URCHASE YOURTICKETS TODAY! � "�� �� � � � � ���A °"� , � . , =� . ` �, J��� v�isit www.desertwillow.com/uncorked t � ` ��q �� .. For More Information Call(760)34b-0015 `�' ��`�� e #,�w � � � �� ,��� ����., � � �� �ry 'corner �y ����°� n e.hop and blscro �'� I d �.�� ,� � � ".�4 `' ' ` `��i�ct Wines Availc�ile For Purchnse Fro�n 3rd Corrter Wine Shop�r Bistro �s —�,P,CG�MJLP,C( C/V,4ii2P,Q — � Fallbrook•Robert Craig•Evening Land•Dutton Goldfield•Merryv�ale•Starmont•Two Sisters•Lincourt•Firestone•Foley•Sebasdani Guenoc•Treana•Hope Family•Walt•Tyler Florence•Pahlmeyer•St.Francis•Cakebread•Louis Jadot•Napa Cellars•Folie a Deaiix Jcel Gott•Dona Paula•Hahn•Smith and Hook•Roth•Lancaster•Kenwood•Jack London•Artesa•Elements•Seghesio•Charles Smith Hess Collection•Benziger.Black Stallion•Brazin•LangeTwins•Don and Sons•Aquinas•Project Paso•Emeritus•ANY MANY MORE — �.��z�t�R� c.7r��tlw� — Crater Lake Vodka•Cascade Mt.Gin•Evan Williams Kentucky Stra�'ght Bourbon Whiskey Milagro Tequila•Zaya Rum•Junior Johnson Midnight D��oonshine —��t�e � ���i,�t�te — CH EESE ST'ATION GOURMET POTATO STATION Wheel of Brie en Croate,International Cheese,Bread&Fruit Display Truffle Oil Mashed,Carrot Mashed Potatoes and Sweet Mashed Potatoes Ser�ver�witli Articlioke>5pinculi und Onic�n Dip Served with Chives,Oriio��s,Peppers,Baco�2 arid Soi�r Cream SALAD STATION ORIENTAL STATION Assorted Cnidites and Diy,Seafood Salad,Caesar Salad, Chicken,Pork and Beef with Assorted Sauces and Condiments Waldorf Salad and Greek Salad CARVI NG STATI ON PASTA STATIO N Marinated Tri-Tip of Beef and Brined Pork Loin with Beer Sauerkraut Lasagna,Butternut Squash Ravioli,Crayfish Bolognaise, Served with Silver pollar Rolls ChickenAlfredoPastaandGarlicBread DESSERr&GOURMET BFVERAGE STATION S EAFOOD STATION Assortment of Desserts,Coffee and An Assortment of Teas Shrimp Cocktail,Gravlox and California Rolls Ser�ved with Whippec�Cream,Chocol�te and Br•own Sugar EXPERIENCE THE UNF(�RGETTABLE �. � Desert Will Golf Resort 38-995 Desert Willow Drive•Palm Desert,CA•92260•(760)346-0015•www.desertwillow com/uncorked —��n�ie��+ztsQn,ruz�cEi�n— � : ; � i; E���n�}«,;��, ! � re:w � 3�� �"'"�t � �� � �eL s�' �°� ",�� �� 'd�'� , , Y l yG i �`V�«^ �¢+ " ��^' �' �� ,�y� t y , , � � _ � �� , 4 � � � �� � ` �., , � �4; . - w . .. `,._._.. ._.-. & � �'� �, �a` e - - � - .,�._... _- — .�"=�. �� � �R��`" �a � � C t / � �a�r+�..� �� �� e ; Sn 9 s , � ` � A d E 5.. � � ��.f ;�` � � � � 3 ' � , ,, > . ., - � ° � � � 6 �k � +�,. g y.P fi 4, 3dd'Y""J�° #� � b� ?. !''� � ....q�a � � � � va $� ��'f . b� 1 � ,' �, MN. a. y . 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PU�CHASE l'R[CE 1'LATINt�M CI�tIB GRFEN FEES • Palm Desert Residents- $199 January 25,2013 - March 10,2013 •Non-Residents- $299 •Sunrise (Open-7:55am) $95 •Prime (8:OOam-12:25pm) $115 CARDHOLDER B�E�NEFIT 9 • Twilight(After 12:30pm) $80 ' • Discounted Green Fees For Cardholder And For Up To 3 Guests March 11,2013 - Apri121,2013 • Secure Tee Times Up To 21 Days In Advance $95 •50%Off Driving Range Rate •Sunrise (Open-7:SSam) •30%Of�Golf Shop(Non-Sale Items) •Prime (8:OOam-I:SSpm) $115 • 15%4ff Golf Lessons And Instruction • Twilight(After 2:OOpm) $80 • 10%Off Restaurant Dining(Food Onty) April 22,2013 -May 26, 2013 • FREE Gift With Purchase Of Platinum Card $85 � • 15%Off Spa Treatments,Salon Services and • Sunrise (Open-IO:SSam) A $75 � Spa Retail Items at Agua Serena Spa At The •Prime (II:ODam-1:55pm) ` ; Hyatt Regency Indian Wells • Twilight(After 2:OOpm) �55 � f: •Valid September 24,2012 thru May 26,2013 '� t ,, � 38-995 Desert Willow Drive• Palm Desert,CA•92260 "� , �° �`� "` "� 760.346.0015 • www.desertwillow.comipccl3 � a �' �t . �� "��. � •,�- �� c,<�tF ACnDEtit� , �� ' Award-Winning Golf•Golf Outings•Weddings•Banquets•Scenic Dming ��� `° ' The Paim Desert Golf Academy•Business Meedngs �;�;rr�r'�,o,�.5� , ; E � ... ....,, NAMI`�. � � o � -� r-. „ � � � r. m , ��.. ;�, �;� � � �� � — � _. � � o < nv� v � ,� � sv � � ms� m ' � � � �o' � � a � � �� omr�n '= .. �: �,��� � ' r � m �.cQ o � � � �- r- � v� 7� �r �, :,�; ; �-c:Q � � �p 0 �p � �' p �� � � ��� ` 'y; ' �, C � � p � . � '� F , �. 4 �. 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