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Home My WebLink AboutFunding - Rocking the Holidays Musical RvwJW MARRIOTT. DESERT SPRINGS RESORT & SPA CONTACTS: Anna Gaidaenko / Nicolette Dantas Wagstaff Worldwide 323.871.1151 aaidaenko@wag,staffworldwide.com, nicolette@wagistaffworldwide.com. ***FOR IMMEDIATE RELEASE*** JW MARRIOTT DESERT SPRINGS RESORT & SPA PARTNERS WITH LIVE IT UP PRODUCTIONS FOR A "ROCKIN' THE HOLIDAYS MUSICAL REVIEW" SPECTACULAR Palm Desert resort invites guests and local residents to ring in the season with a series of live concerts featuring Broadway talent singing and dancing to classic holiday tunes with a rock n' roll twist Live It Up "Rockin' the Holidays Musical Review" Takes the Stage (Photo Credit: Live it Up Production) (Palm Desert, CA — October 14, 2014) — IW Marriott Desert Springs Resort & Spa is thrilled to partner with Live it Up Productions for the resort's first ever holiday musical review. The live show kicks off on November 29, bringing the sounds of the season to Palm Desert, a sensational way for families, friends, local residents, and out of town visitors to get into the festive spirit taking over the Coachella Valley. Guests are invited to deck the halls of JW Marriott Desert Springs Resort & Spa every Friday, Saturday, and Sunday beginning Saturday, November 29 through Sunday, December 28. The elaborate performance will take place at the resort's JW Pavilion, with a cocktail reception at 7pm every Friday and Saturday followed by an 8pm show time. Tickets are also available for a 2pm Sunday matinee, ideal for pairing with Rockwood Grill's Sunday Brunch. Tickets will be available for purchase online, through the resort's concierge, and at the front door - $30 general admission, $15 for children ages 3 to 15, and $55 for a VIP ticket, which includes two complimentary drinks and premiere seating for a closer view of the live show. Guests can extend their festive experience at Rockwood Grill, Mikado's, or Fisherman Landing and receive 20% off their meal when they show a valid ticket stub or receipt for the show. The night of music will commence with a festive cocktail reception, featuring spirited libations, hot chocolate, and other merry treats, followed by a theatrical performance from the talented 12-person team comprised of Broadway -credited artists. Accompanied by a live band, the cast will serenade guests with holiday classics performed in the style of today's popular artists and rock and roll legends. Mariah Carey's "All I Want for Christmas" and Cee-Lo Green's "That's What Christmas Means to Me" are just a sampling of the hits that will have both younger and older generations singing and dancing in the "new, old-fashioned way." This live show is the first of its kind for the Desert Springs resort and General Manager Ralph Scatena is jubilant about this sweet-sounding event. "We are excited to build upon our long established holiday traditions of lighting the Christmas tree, festive decorations, and seasonal menus at our restaurants," said Scatena. "The partnership will be a treat for both hotel guests and local residents, young and old, and a great way to celebrate the season in a memorable and fun way for the whole family. We could not be happier to have the talented crew of Live it Up Productions put on this special show!" To take advantage of the hotel's many family friendly amenities, visitors can opt to extend their stay at JW Marriott Desert Springs Resort & Spa. Parents and children will enjoy the hotel's five spacious pools, two 18-hole golf courses, championship tennis courts, luxury spa, access to nearby attractions such as The Living Desert zoo, and last minute shopping on El Paseo, the Rodeo Drive of the desert. Room rates starting from $209 a night can be booked online www.haveitalldesertsnrirts.com or by calling 760.341.2211. Tickets for the show can be purchased at www.showclix.com. About IW Marriott Desert Springs Resort & Sva JW Marriott Desert Springs Resort & Spa, located in the heart of California's Coachella Valley and framed by three majestic mountain ranges, is a sprawling oasis offering a remarkable contrast to the stark beauty of the desert. The AAA Four -Diamond property opened in February 1987 and is one of the largest resort and convention complexes in the southwestern United States. The resort's recently refreshed 884 guest rooms and suites are located in wings surrounding swimming pools, lakes, verdant fairways, lush gardens and manicured lawns. Guest rooms are spacious and include separate tubs and showers, iHome audio systems, and private balconies. Featured dining options include Mikado Japanese Steakhouse, The Lobby Bar, and Oasis Bar & Grille, with new additions, Fisherman's Landing and Rockwood Grill & Blue Star Lounge. The resort boasts an award -winning 38,000-square-foot-spa and recreation facilities that include two recently -renovated Ted Robinson championship golf courses, an 18-hole putting course, 20 tennis courts, basketball courts, lawn croquet and biking.www.haveitalldesertsprirs.com. About Live It Up Productions: Live It Up Productions is a full -service production company and specializes in creating unforgettable Broadway and Las Vegas style entertainment for events of all sizes, and audiences of all varieties. Having CITY OF PALM DESERT STAFF REPORT REQUEST: CONSIDERATION OF REQUEST FOR FUNDING OF THE ROCKIN' THE HOLIDAYS MUSICAL REVIEW AT THE JW MARRIOTT DESERT SPRINGS RESORT SUBMITTED BY: Donna Gomez, Tourism & Marketing Manager DATE: November 13, 2014 CONTENTS: Program Outline Press Release Recommendation By Minute Motion: 1. Approve a $10,000 sponsorship for Rockin' the Holiday's Musical Review; and 2. Appropriate $10,000 from the unobligated general fund to Account #110- 4417-414-3222 for the subject sponsorship. Backqround The City of Palm Desert received a request from the General Manager of the JW MarriotYs Desert Springs Resort for sponsorship of a new event organized for the purpose of increasing awareness and building business during a traditionally softer season. The Marriott will host Rockin' the Holidays Musical Review on Fridays, Saturdays and Sundays from November 28 through January 2. The program will target audiences of all ages and includes a musical review of celebrated holiday classics performed by Broadway and off-Broadway artists. Matinee and evening performances will be available to local residents as well as hotel package offers available for regional consumers. Marriott hopes to make this an annual event that will ultimately define Palm Desert and the JW Marriott as a holiday destination among Southern California consumers. Goals identified by the Marriott include: • Drive local attendance to build awareness of the venue and partake in the holiday experience • Create buzz with existing guests to drive repeat business during holiday time period • Provide programming that can be marketed to local drive market to build occupancy over softer time periods to help replace lost group business Staff Report Sponsorship for Rockin' The Holidays Musical Review November 13, 2014 Page 2 of 2 According to their program outline, the Marriott will be undertaking the following marketing/advertising efforts: • Local and regional television advertising/interviews • Local and regional radio advertising/interviews • Carolers on EI Paseo promoting the shows • Local and regional print advertising (PS Life, Desert Sun, The Entertainer, etc) • Social media channels and public relations • Marriott.com website exposure • In-market events (Westfield, The Gardens, etc) Marriott is requesting a $15,000 contribution to assist with marketing of these activities which they feel will drive consumer traffic into the City and ultimately increase TOT. General revenue projections for ticket, retail and restaurant sales related to these activities is $400,000. Staff believes there to be a benefit to supporting this effort and recommends a $10,000 contribution for this first year event. Submitted by: onna Gomez rtin Alvarez Tourism & Marketing Manag Director of Economic Development Reviewed: �'��.-"yJ'��j� aul S. ibson Rudy Acosta Director of Finance Assistant City Manager Approved: CITY COLTNCILA�Q'�t'ION APPROVED DENiED RECEIVED OTHER J n M. Wohlmuth Ci Manager MEET G DA — � AYES: NOES: � ABSEN'P: ' ABSTAIN: VERIFIED BY: Original on File with Ci erk's Office Rockin The Holiday's - a Musical Review JW Marriott Desert Springs Program Run — November 28th to January 2nd PROGRAM OVERVIEW— A musical review of celebrated holiday classics performed by Broadway and Off-Broadway artists in the JW Pavilion on Fridays, Saturdays and Sundays. Geared towards audiences of all ages with a family focus. The program will feature matinee and evening performances which is available to local residents of the Coachella Valley, existing travelers staying in the destination as well as hotel packages sold for the JW Marriott. The Resort believes Rocking the Holidays will become a family tradition, which overtime, will define the City of Palm Desert and JW Marriott Desert Springs as a Holiday Destination among Southern California consumers. REVENUE GENERATION— This program will generate TOT(Transient Occupancy Tax) funds for the City of Palm Desert through the sale of Hotel Packages to consumers from the greater Southern California region. In addition, local residents and leisure guests staying in other cities will come to Palm Desert, spending funds in our community via retail and restaurant venues pre or post show times. MARKETING ACTIONS— The Resort in conjunction with Jim Casey Productions will be implementing a multifaceted campaign that will include the following to gain attendance from local residents, existing hotel guests and future hotel guests: • Local and Regional Television Advertising/Interviews • Local and Regional Radio Advertising/ Interviews • Carolers on EI Paseo (The Solstice) • Local and Regional Print Advertising(Palm Springs Life December Desert Guide, Desert Sun, The Entertainer, and a few others) • Social Media channels and Public Relations(agencies in LA—Wagstaff Worldwide and Ayzenberg) Press Release attached. • Marriott.com website exposure (Rockin The Holidays module) • In Market Events (Westfield Shopping Town /Gardens at EI Paseo) FINANCIAL REQUEST— JW Marriott Desert Springs is requesting the City of Palm Desert to contribute $15,000 towards the marketing actions outlined above which will drive TOT revenue and consumer traffic into the City of Palm Desert. worked with some of the biggest names in the industry and performed at venues throughout the United States including New York City,Las Vegas and Los Angeles and almost everywhere in between, Live It Up Productions has earned its ranking to be among one of the most sought-after live theatrica] production companies in the country. # # #