HomeMy WebLinkAboutDWGR - FY 2013-14 Annual Report i
CITY OF PALM DESERT
STAFF REPORT
REQUEST: RECEIVE AND FILE THE DESERT WILLOW GOLF RESORT
FISCAL YEAR 2013-2014 ANNUAL REPORT
SUBMITTED BY: Martin Alvarez, Director of Economic Development
DATE: September 11, 2014
CONTENTS: 2013-2014 Desert Willow Annual Report
Recommendation
Receive and file the Desert Willow Golf Resort Fiscal Year 2013-2014 Annual Report.
Backqround
Kemper Sports Management (Kemper) provides full management/maintenance services
for the entire Desert Willow Golf Resort, including both 18-hole golf courses, the
restaurant and clubhouse. Kemper's existing management contract runs through June
of 2018.
Discussion
Attached for your information is a copy of the Desert Willow Golf Resort Fiscal Year
2013-2014 Annual Report prepared by Kemper. The report provides summaries of the
current state of the industry, key performance indicators and Desert Willow's overall
performance for Fisca! Year 2013-2014.
During the 2013-2014 Fiscal Year Desert Willow Golf Resort saw improvements in almost
every financial category. Revenues increased 6% over prior year while total expenses
decreased by 2.4%. The operating income increased by $783,961 totaling $1,391,720
during Fiscal Year 2013-2014. Last fiscal years' results were the best achieved since
the economy declined in 2008.
Golf Rounds:
Golf Rounds increased 6.4% over prior year with a total of 89,001 golf rounds. Last fiscal
years' rounds was one of the highest in Desert Willow's history.
Staff Report
2013-2014 Desert Willow Annual Report
September 11, 2014
Page2of3
Food and Beverage:
The restaurant revenues were up $84,000 (6.4%) due to increased covers for breakfast
and lunch and an increased participation in the in-house special events (Dining Under the
Stars, Classic Car Show and the Wine Dinner). The restaurant served a total of 73,993
covers during Fiscal Year 2013-2014.
Desert Willow also received the following awards in 2013-2014
• Golf Week's Best: Municipal Courses (2014) #29 — Firecliff Course (up from #33 in
2013).
• Desert Golf Magazine: Rated Firecliff#1 in Public Courses in the Coachella Valley
in 2014. Mountainview was ranked #5.
• Golf Digest: Top 50 Courses for Women 2014
Fiscal Impact
The report provided is for information purposes only. There is no fiscal impact
associated with the report.
Submitted By: Department Head:
`''��� a'Y—
rtin Alvarez Rudy Acosta
Director of Economic Development Assistant City Manager
Reviewed:
CTfY COUNCILACTION
I Gibson, Director of Finance APPROVED bENlED..... .....
RECEIVED OT�IER,.r .,�.....
.��.���c����e �i1�
MEETING DATE q <<"�y
App ed: —.._��..... . .._..
AYE5:�$.4n� r►.;Lk S��eI.�Qb�r,��
NO E S:.�_ti"g._._..._�._.�...�..�.....-......�.._.
ABSENT: � o�- _...
J n M. Wohlmuth, City Manager AI3STAIN:
VERIFIED �ti'- '�K <<1� ,.__
Original on File with City Clerk's Office
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Desert � 2013-2014 Annual Report
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Executive Summary 3
State of the industry 4
Key Performance indicators 5
' ' ' Customer Insights 13
� Strategic Initiatives 14
Appendix 21
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�1 2013-2014 Annual Report
W
G<�lf Resort
Dear City of Palm Desert,
Thanks to the continued teamwork of City Council, City staff,
Desert Willow staff and KemperSports support, many of the goals
and objectives for 2013-2014 were achieved.
The 2013-2014 Annual Report will provide an overview of the
state of the golf industry and Desert Willow's overall performance.
This past year, Desert Willow saw improvements in almost every
financial category. Revenues increased 6% over prior year while
total expenses decreased by 2.4%. Therefore, operating income
increased by $783,961 totaling $1,391,720 in 2013-214. These
are the best results we've achieved since the economy declined in
2008. We are now close to results Desert Willow enjoyed before
the recession.
Other areas of success included high marks in KemperSports
True Review program, which is designed to quantify customer
feedback. Scores were among the top in the KemperSports
portfolio as well as in the Hospitality Industry.
Desert Willow also received the following awards in 2013-2014
a Golfweek's Best: Municipal Courses (2014) #29 - Firecliff
Course (up from #33 in 2013)
� Desert Golf Magazine: Rated Firecliff #1 in Public Courses in the
Coachella Valley 2014. Mountain View was ranked #5.
- Golf Digest: Top 50 Courses For Women 2014
Thanks to the City's assistance, staff also completed capital
projects to help the facility maintain its position at the top of the
market. Desert Willow's premier facility is key to our future
success in developing programs to drive golf rounds and revenue.
Sincerely,
KemperSports' Management Team Q �
��� KemperS�rts
i
� esert �
C w� State of the I nd ustry
Golf Resort
National Golf Market Statistics by the
National Golf Foundation
� Overall golf rounds were down 4.9% in the 2013
calendar year and down 3.4% from January
� through April of 2014. Desert Willow's rounds
� were up 2% for that same time frame.
' � Round declines were due to more extreme winter
conditions in 2013 versus those in 2012.
� Course closures for 2013 amounted to 157 with
only 14 new courses opening for a net reduction
of 143.
�
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
� Palm Springs Market Statistics by
PGA PerformanceTrak
� Golf rounds were down 2.7% in the 2013 calendar
year and are flat from January through May of
' ' 2014.
.
� � Green Fee Revenue increased 2.3% and 2.0% for
Calendar year 2013 and year to date 2014
respectively.
� Desert Willow increased rounds 6% and increased
Green Fee Revenue by 7% over prior year.
*Only 14%of 94 facilities participated in the survey.
°���� K�emperS�rts"
�
Desert � Ke Performance Indicators
w� y
Gc�lf Resorl
The following items are key performance indicators for Desert Willow Golf
Resort that are used to benchmark in order to drive results.
� Revenue Trends
Mix Review
Average Daily Rate(ADR)
Merchandise Revenue per Round
� Round Trends
Year over Year
Segment trends
• Expense Trends
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Desert � Ke Performance Indicators
w� y
Gc�lf Resort
2014 Revenue Breakout
3%
, ; � �t�r�r�'�4�:
24% ,� I I ■Green Fees&Cart Fees
'� �
■Merchandise
��t �Other Pro Shop
t� ■Range
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0% ' i � ■Food&Beverage
� -
4% �Academy
62%
7%
� The revenue segments above remained consistent to prior year.
� Other Proshop Revenue consists of inembership fees for our loyalty
programs and club rental revenues.
�
;,�� KemperS�rtstl
�
Desert � Ke Performance Indicators
w� y
Golf Resart
Revenue Trends by Segment
S�,000 ;
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Green Fees& Merchandise Other Pro I 'Range Food& Academy
Cart Fees Shop Beverage
■2012 $6,209 $770 $319 $45 $2,315 $293
�Z013 $5,956 $791 $295 $44 $2,344 $264
■2014 $6,338 $691 $395 $37 $2,450 $275
__ _ _.
�� �' ���I '���J I'�i��������u"������� °� � Green Fees increased 6.4% over prior year due to an increase in rounds played
�I��Ili�P��i�,III���� E4�f¢�Bk�j� .
" of 4,900 over prior year.
� Merchandise revenue was down due to two large outings deciding to purchase
prizes off site. Gross profit only declined by$13,000 despite the gross revenue
reduction of$99,750; therefore, the lost revenue was low margin business.
• Other ProShop Sales were up $100,000 due to increased Platinum Card Sales.
(All-time high of 918 cards sold)
� Food & Beverage revenues were up 5% over prior year thanks to a 6% increase
},
in restaurant dining business.
�� ;� KemperSpc�rts°
�
Desert � Ke Performance Indicators
w� y
Golf Resort
Revenue Trends by Month
Sz,000 j----------------------- — ------------------
S1,soo
$1,600 ___ ____ x _
� $1,400 � ��
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$ JUL AUG I SEPT OCT NOV . DEC ' JAN FEB MAR APR MAY JUN
—-- ------r ---- --- ----- ---- -----
■2011 $236 $185 I $340 $649 $758 $487 $973 $1,332 $1,752 $1,345 $797 $469
■2012 $267 $215 $477 $820 $964 $543 $921 $1,482 $1,714 $1,277 $743 $526
■2013 $235 $204 $480 $741 $967 $602 $940 $1,494 $1,726 $1,142 $769 $394
■2014 $186 $238 ; $468 $856 $1,016 $594 $1,074 $1,534 $1,727 $1,197 $848 $518
----L--__.�._----�.___ .�._ _�_ ____ �
n� The First Quarter of 2013-2014 was weak due to hot weather, a lack of group
business and weak economic factors.
� ���"�� ��� � � - � The Second Quarter was strong with an increase over prior year of 6.7% due to
significantly improved October and November business. Tee sheet utilization
was improved in October increasing rounds by 1,200. Improved Platinum Card
sales also contributed to the great second quarter.
� The Third Quarter (Season) continued strong with a $175,000 revenue increase
over prior year. The driving factor was great January weather and increased
utilization from our marketing efforts. We increased golf rounds by over 1,000
in January alone.
� The Fourth Quarter finished strong at$258,000 over prior year, each month out
'.
performing the prior year in rounds and revenue.
' ;� K+emperSport.S°
�
Desert � Ke Performance Indicators
w� y
Golf Resort
Round Trend by Year
90,000 ,-------------.�.----------.____-------- —
89,000 ..�__v.....__.__---_._....---...—__.
i
88,000 i—�`---------------------------- —
87,000
N 86,000 —._�.__.._�.-------�.__---------- -
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............ .....�},.�,��.
� $4,��0 '� -
i
83,000
82,000 —
81,000
2011 2012 2013 2014
■Total 86,764 86,671 84,314 89,001
� Following a decline in 2012-2013, Desert Willow bounced back with one of the
highest round totals in its history. Improved January weather and a strategic
change to "Dynamic Pricing" spurred on the increase.
� � A large overpopulation of Coots impacted our Guest Satisfaction and resulted in
a loss of rounds and revenue in 2012-2013; however, the coot population was
controlled better in 2013-2014 leading to better course conditions and more
rounds played.
� �;�� KemperSportsn
O
�
Desert � Ke Performance Indicators
w� y
Gol f Resc�rl
ROUND SEGMENTS
35,000 -----------------__------------_-------.�-------__----_.------------._----------
30,000 — — —
25,000 --. -----__--_ _� �
20,000 ---- - - _
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Published Rate Resident Outings Wholesale Loyalty/Special Comp
��z 2013 Rounds ■2014 Rounds
� Changed our pricing to a "Dynamic Pricing" model that bases pricing on
utilization and encourages the consumer to book sooner to take advantage of
discounts. As the tee sheet fills, the discounts are reduced.
� Rack Rate play has improved and the need for Wholesaler rounds has decreased
with Dynamic Pricing.
� Resident Play was flat to prior year.
� Outings continue to be weak mirroring hotei occupancy for Groups.
� Desert Willow Golf Resort Loyalty Programs were very successful due to target
marketing and member retention.
�, �;�� KemperSpori;s`
�
Desert � Ke Performance Indicators
w� y
Gc�lf Resort
Rounds Trend by Month
, �--------------
-------------....__.. ____.------------
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sz,000 -
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i JUL AUG SEPT OCT NOV ' DEC JAN FEB MAR ' APR ' MAY JUN
■2011 3,903 3,065 5,201 5,931 6,617 4,798 8,543 9,728 13,234 10,774 8,248 6,722
■2012 4,099 3,107 5,511 6,120 7,188 4,631 8,295 10,416 12,752 11,313 6,912 6,327
f�2013 3,491 3,119 5,153 6,014 7,167 5,085 8,331 9,962 12,617 10,205 7,296 5,874
■2014 3,306 3,812 5,381 7,120 7,225 5,355 9,513 10,028 12,868 10,450 7,915 6,028
, .,...,.�..._...,._
e Increased rounds over prior year in every month except July!
• Rounds returned to the 89,000 level for the first time in seven years.
� April business has significantly declined since the addition of the multipie
Coachella concert schedule. Drive market golf groups and weddings are no
longer able to find reasonably priced lodging.
� We will continue to focus on growing utilization in off season months and
growing ADR in season.
;�, KemperS�art.��
�
�
Desert - � Ke Performance Indicators
w� y
Galf Resort
���� ��� �� ^ Other Key Indicators
� ADR was up$0.50 due to increased Public Rack and Loyalty Rounds.
R Platinum Cards sales eclipsed prior year by 155 cards marking an all-time
high of 918 members in 2013-2014. Platinum Cardholders played 9,921
rounds of golf driving the total program revenue to a high of$1,112,442!
• Food & Beverage Revenues
� Restaurant Revenue was up $84,000 (6.4%) due to increased covers
for breakfast and lunch and an increased participation in our in-house
special events (Dining Under the Stars, Classic Car Show and Wine
Dinner).
� Banquet Revenue was down $40,000 due to transitioning the
Catering Sales Director position. Future bookings are ahead of pace!
� Beverage cart and Cook's Grill revenue was up $15,000 (4%)thanks to
increased rounds of golf.
� Cost of Sales
x Merchandise COGS were 52.2%, which was significantly better than
prior year 56.5%.
� Food & Beverage COGS were 32.1% up slightly from prior year 30.5%.
� Payroll expenses were $107,000 less than prior year.
� Reduced Hourly Staff by 4 FTE's.
� Turnover in Management Positions created savings through salary
reductions and through unfilled time periods.
n� Operating expenses decreased 2.3%from prior year for a savings of$71,000.
� Operating Income was $1,391,720 beating prior year by$783,961 (129%) !
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Desert W+�o�w 72^. S.9 9 1 8.7 8-4 9.2 1.2d9
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� Net Promoter Score (NPS) is our key customer satisfaction measuring category.
Surveys are sent to all golfers who play Desert Willow. NPS measures the
customers' willingness to recommend Desert Wiliow to others. The NPS score
of 72.5 is among the top in KemperSports and was greatly improved over the
score of 66.3 last year.
� All other ratings increased slightly except F&B, which remained fiat. All areas
are receiving high marks.
� We maintained excellent course conditions in 2013-2014 and prevented an
influx of mud hens (coots) from affecting our guest experience. Harassment
initiatives were in piace and planned in advance to avert mud hen related
damages.
r True service training initiatives were in place and employees advanced through
� higher levels of the training program. ��� �
Kemper�ports'
Desert � Strate ic Initiatives
Will g
Gc�lf Resc�rt
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� Under KemperSports' management, Desert Willow Golf Resort has utilized our
preferred vendor relationships and leveraged proprietary operational
initiatives.
� � � ' � KemperSports provides savings from vendors through the Entegra program,
Corporate Insurance Programs, Purchasing Rebates from National Agreements,
and other such programs to the client's benefit.
� ;�� K,em�erSports
�
Desert �
Will True Service
Gc�if R�sc�rt
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�� � ���� � Desert Willow has been a leader in True Service Training in KemperSports.
100% of staff received the required training in 2013-2014.
� True Ambassador of the Month Awards and an Annual True Service
Ambassador of the Year Award Winner are featured and recognized .
• . • $ On-going department training and meetings enhance the training of all staff
which has resulted in Desert Willow leading the Region in Mindshare results.
� Desert Willow services have been recognized annually for KSM National
Mindshare High Results.
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Desert d Environmental Stewardshi
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� Desert Willow has achieved Level I and Level II proficiency in the KSM National
Green to a Tee Program.
� � - � Desert Willow is working on Audubon Society Certification to enhance our
,
commitment to wiidlife management and good public relations in the
community.
� Desert Willow's recycling of Cardboard-Paper, Glass and Plastics has reaped
economic benefits to Desert Willow and demonstrates management's
commitment to being GREEN!
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Desert - � Investin In Innovation
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2014).
� � � � Monthly Webinars (Tee Sheet Management, Website Optimization, Social
Media and many other programs) are conducted by the KSM support team.
� The Regional Operations Executive, 011ie Becker, routinely inspects the Resort
Programs and Services and attends the monthly President's Meeting at the
City of Palm Desert.
� Our Regional Sales & Marketing Director, Amy Spittle, is participative and
available for consulting on resort marketing and promotions.
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Desert � Strategic Alliances
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merchandise rebates of$9,800 and food & beverage rebates of$8,000 .
� Desert Willow partnered with Black Gold Golf Club in Yorba Linda and The
' • • ' • Crossings at Carlsbad Golf Club to provide a "3 in 1" loyalty card program.
This allowed for Loyalty Cardholders of each KemperSports facility to receive
discounts at ali three clubs creating significant value to the cardholders.
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Desert � Maintainin Facilit Image
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� Planning started with the assistance of Hurdzan Design to
o � renovate the Firecliff bunkers and tee complexes as well as
look at a significant turf reduction strategy for both courses.
' ' � Trackman technology was added to the Palm Desert Golf
� . - Academy improving our ability to teach and fit golfers.
� Necessary cart path repairs and replacements were completed.
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Desert '� Ta r et i n S u ccess
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$ in thousands
Revenue 2015 Bud et 2014 Actual _ %Change
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Green Fees & Cart Fees $ 6,404 r $ 6,338 1%
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� Merchandise $ 783 $ 691 13%
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Other Pro Sho $ 332 � $ 395 _ -16%
Ra n ge --------._.._� - ------- $ -----_ ._38 �$------------- _37 �.------- .3°� -
Food & Bevera e $ 2,491_ � $ ii32i�2,450 ,n,. ?%
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Academ $ 281 $ 275 2/0
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Total Revenues $ 10,329 $ 10,255 = 1%
_ - _- --- - -- - - _ - __ -
COGS : $ 1,184 ' $ 1,188 ' 0%
Gross Profit � $ 9,145 $ 9,067 1%
-- .-- - . �._M
- - - _
Payroll � $ 4,561 $ 4,601 -1%
---._ _----- __ ------ -- . _
O eratin Ex enses $ 3,021 ; $ 3,074 -2%
EBITDA _ _._,.�_$ 1,563 08 � $,_... 1,391 72 -
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% of Revenue � 15%� 14%
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Total Rounds ` 86,509 � 89,001 , 3/
�
� Desert Willow is targeting growth in golf revenues by utilizing our Dynamic
Pricing software for a full year to increase utilization and ADR.
� We have targeted growth in Catering Events including growth in the Social and
Wedding Markets.
s Continue to improve our Platinum Program by adding a full year of the "3 in 1"
program, discounts with local businesses and organized Platinum League
tournaments.
� We will offer a new Platinum Elite Annual Pass program for those golfers that
� can't get enough of Desert Willow.
� Creative Food & Beverage Promotions and Special Events are planned to drive
F&B Revenues in Dining and Catering.
� Desert Willow is partnering with the newly re-opened Ritz Carlton Rancho
Mirage to give them a wonderful venue to offer guests for outings and regular
play.
� Despite the increase in minimum wage, Desert Willow has targeted areas to
continue to improve labor efficiencies without sacrificing services.
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Desert � A e n d ix
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� Event Calendar
� ' ' Fiscal Year End Financial Statements
_ �� Comparative Rounds Mix Analysis
¢�, Comparative Dining and Catering Analysis
Organizational Chart
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Desert
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Recent Awards &Accolades
�� �°`' 1s ❖ GolfWeeks Best Municipal Courses (2014)
����,�� � � �� � ' �� �, ❖ #29-Firecliff Course
�,� i� � ,, ) ❖ Golfinreek's Best: Municipal Courses (2013)
� % #33- Firecliff Course
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' MUNICIPAL COURSES •�• Goifinreek's Best: Municipal Courses (2010-2011)
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' `"""��a • #25- Fireciiff Course
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❖ Mountain View 4 1/2 Stars
� � . - ❖ Firecliff 4 Stars
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❖ Mountain View-Top 50 Courses for Women
' � 2011, 2012, 2013, 2014
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❖ Rated Firecliff#1 in Public Courses in the
- � ��iAGn7tr�� Coachello Valley 2010, 2011, 2012, 2013, 2014
�""��' •'• Rated Mountain View# 5 in Pubiic Courses in the
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d'�°�:°�$ Coachella Vailey 2011, 2012
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❖ Award of Excellence: Mountain View & Firecliff
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-"Know Before You Go"
.� GREENSKEEPER,oRc
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���' ''`� � -•�, ' the Cla�d Nh�s,a i?rhok Pai`3 aourse tlxt
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� � fiunous short holes,including the Poetage
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�' .�� 'iNu � ,,;� , - ! Nine and the pntting cowse ate ligttted
� �""`�,,,,.,.-� . l for nighttime play.Another great value is
�� De�ert Pl�es($59-S1b94 888-427-6678,
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vvalna�egolf.00�l,a Prrry Dye—d�g�.
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DsarJoe: shinea with maseive eaAd,shrub , �;
Wi'n low-hendhaPAars faaded� and uee features.But don't worry, jl�� � � ,� �
AsUn s�tn�gs.w�'ws p1a1RdPGA►Mest there's plenty of graes where you ���>
andth�La Qulr►h Raiorlcourses.What want it.The course features gleasY, ,, :, "� �
� su call ]aced „��,-' � 'w r`
rtewcheUongsdoyoouncomrr�d7 elevatedgreena, ategi YP
—Den and Marltyn 18cobs.Vancouver,e.C. fo[m81 bonke7s Snd mwittaia �" � r ��„��sw, ', t�.
panoramas.'�vo more A liaters:the 5 � ��,;��
I'm a big fsn of Martiott's Shadow Ftno��ff aad Mow�tain Viwn coursea �
Rldje($80-E380;760-674-2700, at Dsaart YYlNoM►($95-$185;760-346- �
golfshadowridge.com),a 14-year-old 7060,deaertwillow.com3.Firecliff is a �
Nick Fa1dMBrian Curley collaborerion bouquet of desert ffora and ePrawling
that offers nearperkct resort golf. Hurdzan-Fry bunloera.Mountain V'tew . , , �� � � �.
� Shadorov Ridge was conceived es a nod is a tad more forgiving,wich wfder ; , - . '
r to Aastralian Sandbelt golf,su it simply fairways and fewer forad carries. � ... _ _
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FACILITY PROFILE
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Palm Des�rt, Palm Springs and the Coachella Valley are ' ,�
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legendaiy playgrounds for the nch and famous. �
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But il's Palm Desert's excl�sive wm�ination ol'd►e Deserl WiAow Colf Resarl has two of ; � � '
sceiuc desert landscape franiecl by tl�e Santa Rosa tl�e roosl dewrated courses in lhe , .,. " �5�,; y�_.�,
Mountains,year round sun,shopping on CI Paseo Coachella Valley and il's easy to �;
Ikive(the"Roclea Drive of ll�e D�sert'�,warld-da�s urxlerstantl wiry. C�irediff and Mountain M �
�ining and a wide range of acGvilies d�at really View are two unforgettable courses in °
� sets it apart. Anci of course,there is the golf. one legenclary locatioa 1'layers can test ,�,., ,�. M '
ExtraortllnarygolF. their skills against I�rectifFs natural ���� ,�' {
liazards and myriad water features or ^ , . ..: , +
Desert Wiliow Colf Resort t�as two of lhe finest play a smoother,more retaxing round
golf courses in d�e Unitecl States,wl►ere the ir�creclible on the magnificent Mountain View
views are o►�y s�pacsecl bY the play.Des�t Willow's cowse.
� �rediff and Mountain�ew courses are ratecl four
and['our and a half stars by Golf Qig�t,arxl are For those who need to work on dieir
ranked#25 on the Golf World Reader s Choice game,The Palm Desert Colt'Academy at Desert Desed Wi�ow oFFers seating on one of the largest
Awarcls list[or 2010. Desert Willow Colf Resort Willow Colf Resort is a world-class golf instruction outdoor pat3o areas in Palm Desert,ov�looking tl�e
was also rated#27 on Colfweek's Best Municipal facility featuring PCA certified private instrucUon magniftcent FirecUFf cowse. The Iakeview Terrace
Caurses for 2011/Z012. in Fact,FirediFf has been and group clinia year round.The Palm Desert Colf restaurant offers some af the finest sweeping
voted"#1 Best PubGc Access Coff Course"by Des�t Academy also affer�a fuU-service cJu6 frtting center, panoramic views of the Coachella Valley.
Colf Magazine For four years in a row,amongst wid�all of d�e major brands,helping equfp playe�s
otl�er local, regional,and nationai accolades. wllli die proper tools and inswctian they need to Be sure to check out DcsertWillow.com for year-
elevate their game to the next level. rouncl entertainment,induding Music and Dining
Desert Willow's Firecliff and Under the Stars and special brunches.
For the perfect meal bet'ore or after your day of
Mountain View courses are golf,Desert Wiltow Golf Resoct is also lmme to the Firecliff and Mountain View are open to irdividual,
rated four and four and a ���'Temace restaurant and Vista bar,otTering group,and toumament play. for une of the best
half stars b Golf Di ESt a wide array of mouth-watering dishes desertgolFexperiences,makesuretoplayaround
y g complemented by refieslung bev�ages and mrlctailz or two at Desert Wi�ow Colf Resort.
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For tee times or more information, call 760-346-0015 or visit DesertWillow.com
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U�c Pmsick7it,you ntwcr know wtiicli coursc you am a bit,a tnp�o Il�c EI Pasco district is�xccxsary. � C O A C H F 1 L A
gouig In pfay unUl aftcr i�c Ices oIT." N E W S A N D D E A]�S
i SmuelimesrefemalloasPalmS�iongrs e��uiral�itof COMPILED [3Y iG GDITORS
IRel�i�uxl fun.�tral is wt�al 1'�hn S��rnigs golf's all [ievedy Ilills'Raleo Ilrive far ils sty)e u�d u��cale C(��c Clul>,a►r��ioa�ally rec��ed d4vr�imdrip c�use
about ar►cl iL starls wlien.your plane lauds. sl�rt�g�qx�ia�es,Uus ouldo�st�qm�g boule►�artl cksigi�ecl by Mrokl Paln�er�al a tlmae tin�e Iwsl sile of
Fust oll;ti�e P�n S�xing airporl�a sim�le buit��g in Palm Ue�i is full oC tap-of Ilie Cme clesignas Wce tl�e Bob Hope Cluyst�Cl�ic,oral�s a new sp��ai�
lo get arowui ui,a�ul lt�railal car aga►acs a�e riglU Fsc�la,s�..���s��ra�>>n���,r�r�y&c���ry, golf wwitli mlting tmain.wlde I�nding are�s,30 acres of
Ixxi�te U�luggage l�elts fa ease of access for diase Shamer In�age,Ihe Pollery Bam ancl many fine arl W���featums,l4 Im�i�es,puie trees,and pine straw
grovu�irtls eag�r togel wxk�way.Maku�Uw►�s even galleiies arxl ctinimg s�ols. granxid cwa:k Ir�s rexr;ve�l�m��rmusaw.nls u�luci��g
nwie rnm�iertt is Q�e fxt d�e vdddes are atso riglit lxx�ing nanxxi a ZOINJ"Resort Course ol'Dislii�ctu�n"by
or►sile.Tl�e air�wrt is close to major arterial Asford'm�g,itdoeuitreallymatterwiratyourtasles GolfWeek Visit pl�yclassiclub.mm far special r�tes.
roadways so getting to yo�r accommaialion is an n�ay 6e on any given clay,you U fmd a restauranl lo p,�,;F G��,;iol;,,lmrr�e to twn of U�e Caicl�Valk.y's tq�
e�asy process. ha�ulle your eravin&s in the a�ea. r�tecl cours�,Firecliff'and Mountain View olTers great
ciucount value witli tl�Platinum Clab Canl.CaRllbl�er
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�, x "���`t �`� 'a 1'fte"Gnntaculate Ir�r,�A;�a� �;Ii Clubwhererhey
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No«olmos�n decade Ifltcr,galfcrs cn�ov ihc Imks a�Chambcrs Day ,-.-.,.A,....������
(��w��chumbersbnygolf can)one ofAmerun's most umque golf�en- � ` +�► "`�"' "'�
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boot It's more Ardglass than Augusta,�wth countq-clu6 conditionmg � �`����w �` � ' �` "�"`' �`�:�`-�
repiaced by firm,fust fa�n�ays And long grasses crisp pmes and color- « . "-'���«+ �� ��"""�sr,. ' ���'�..
ful aznleus replaced by n smgte tree,Lone fir,slnndmg scntmel beh�nd �;'�""�- ��'��'' v �"�� y` � � ` � '
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lee alongside Tiger Woods,Rory Mcllroy,Phil Mickelson and golf's • ;; ""x�` 4��'�iwu,'� � � "`^
grcuts for the U.S Open Untd ihen,Chambers Boy's secrcts nre for �'�� `<""� "� '• � '_ �= � = � " �
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OREGON ' ° "° � �
� bout two-and-a-half hours southeast of Portland,in the heart
of lhe fnmed Central Oregon golf Meccp,is Black Butte Ranch,n 19th-
century canle and horse ranch reinvented as a fi�e-star golf resort,
with hiking and b�king trails,public parks,a full-sen�ice health spa,a
sprewling pool comples,waterslides,horseback riding,ri�er rafting,
' . ,�� ;� '"� � Y �:�� und two of the top 18-hole golf courses in the region.
' � "" ' ` � �'�" That includes the original Big Meado�v,with its open Iayout and
�f' '�` brealhtakmg mountain�iews,and the recently-renovated Glaze Mead-
� , ow,a tighter,st�ffer test of shot-making ability.Two-night packages in
' ''' "`��Q��``Y���'„� a rnnch home start as low as$240 per person for a two-n�ght stay,two
� t `�`'� y ������ mesds and two days of unlimrted golf on both courses.
�^��� �� "`� "'' `"t ���# ` "It's an unhurried,relaxed lifestyle,"says Kendal Daiger,the rc-
�,�������,:
,,� ' " ';, , sort's director of marketing. "We're qweter and more tranquil than
�`� i ;� ,° xs� _ � muny of the other resoAs.It's an experience unf ike any other in Central
r ,,rt , ��L' Oregon."Ptan your trip at BlackButteRanch.com. l�3
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�ESERT WILLOW RESORT
olfers��ill ahvays follow the birdies- and birdies fly south PALM DESERT • cA
for the tivinter. No reg�on caters to snowbirds like Palm Springs,with
40,000 acres of golf coursc greenery,thousands of rental homes and
resorts.And wheri we go to Palm Spnngs,we start at Desert W�IIo�¢ ' ��"��`�""'�,'���?'�'�'�� � r,,W��,� �, � �` �� ��
Sure,it may not ha�e the name recognition of La Quintn Resort or CA LI F�R N I A � �' ` �
� fi F;
Indian Wells,but what it does have are two fantastic courses-- the ?1 r T �
�T,� �,, .,7 ,x n � ra��' , �
Firecliffand Mounta�n Veew--an award-�vinn�ng restaurant,and one �� � '� �� �, ,� � �,r ," ��":'
of the best deals in the desert.Desert Willow's PlaGnum Ctub Players , k . „�➢, �'t � ,;;;,�„ r'' ,�
Card lets up to four gol fers plu�the resort's hvo courses at a sigmficant F � ,a ��`' �s ��°�`""'�
discount—depending on the season and the t�me of day,an�where "'�
from 15-55 rcent offthe full rice.Use it ust once at its eak�alue �� '� F�t '
Pe p J P . �
and you've sa�ed$420—already more than the$3?9 card. { ,; �'' ��
lfs no surprise thet Desert Wdlow earned four-and-a-half stars in „ t „ �°�'�'�
Golf Digesl y"Best Places to Play"feature m 2008-09. Perhaps the �� � t �,� "a,h+ ';
only surprise is that people keep flocking to other higher-pnced and �� ��� � -�a�„" ��3� `
more well-known courses,whi(e Desert Wdlow remains a favorite of � `
�<, � '
locals,savv}golf travelers... and now,you. "`` �'�� ' �
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��"�� � Unwind at Desert Willow"Uncorked":An Evening of Food and Win�Samp�e the finest selections from up to
,,4 �¢�,,�., , 50 wineries,perfectly paired with gourmet cuisine,al�set to Iive music,with the most breathtaking views in
Palm Desert. Tickets are reguired and wiU seU out quickly,make sure to purchase in advance.
For Ttckets Vuit www desertwillow comluncorked or Call�GO.346.0015
;,4 ,
FaUbrook...RobertCraig....EveningLand.,..Dutton Goldfield....Merryvale....Starmont....Ti�crria....
Hope Farnily....Wa1t....Pahlmeyer....St.Francu....Cakebread....Louis jado�..Napa Cellars....Folie a Deaux...
Dona Paula....Hahn....Smith anct Flook....Kenwood...jack Landon...Art�sa....F.lements....Seghesia...
C�arles Smith....Hess CoUection....Benziger....Black Stallrrnr....Brazin....LangeT�vins....Don and Sons....
Aquinas....Project Paso....Emeritus....Rutherford Ranch....AND MA]Vl;MANYMORE
2014 ,m �
, �orted and Domestic Cheese Duplay with An Assortment of Breads....Chancuterie an Antipasti Disptay....
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� Roasted Vegetable Display....Ca�snrSalad Drsplay....Mushmom Risotta...RatatouiAe....Steak au Poivr�...
`� � Grayfuh Bolognese,Butternut Squash Ravroli,ancl Lasagrra Pcuta Station....Sauteeri Div�r Scallops....Dessert
Stutrvn induding Homemade Pies,Cheesecak�Trramisu,Chocolate Pi�Pmline Pu,�'s,Atmond Cak�and
�' C.hocolate Covered Bananas
.�esert �
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r r 3&995 Desert Witlow I?rive�Palm DeserK CA�92260�760.346.0(115�wwwdesertwillowcom/unwrked
Golf R�sort � nwrad w�mrringcdj•cotjoudngs•we,dd�►e�.Banque�•scrnic nrni�•7he Patm Drse►c GoljAcademy.Buan�s a�rngs
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S Join us on S�aturday,Apri119`b 2014from 5-lOpm as Desert Willow Golf Resort transforms
into a showroom of vintage cars on display.
Come on down,see all the classic cars,enjoy live music,have an amazing dinner and just
= have a great time.
: Lntert�inn�ent
T� The Carmens Music Duo
Di►�ner Menu
� Seafood Display with Shrim�and Crab Claws(Caprese,W ,Roasted Vegetable and Caesar
CIASSIC CAR SHOWCASE salads��otato Ham Salad with Dark Beer Dressu�g�Bransed Shanks Shepherd's Pie�Salmon
� l �-7I�M ����oli �Steakau Poivre Chicken Cordon leu with Polenta Ravioli with Cream Sauce�
T Green Bean Casserole�Cherries J�ubilee
CONCERT AN D DII�IN ER ; Reservations are required and will fill up quickly,make sure to book in advance.
1 ! ���l.l�1 V l Classic 4:.ar Owner4 call Jerry Martin at 7b0.i�.8965 or email jerrs�;a�lpaseo�ruisenight.corn
Genaal Public call 760.346.0015.Auxilary Lot reserved for Classic Cars Nmited to loo cars) ,
'�� . ��''�'� � Pricin :C1a�cCar Owners-$35.00�General Public-$49.0(} ,�
;�.�� �� ����: .��.���������� Desert
. � �� r�.,.a�a... --�I�..�� ,,. ..
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� ��R��c,�u 7G0.346.(1�15 (c��c�o��catt 7�Q.34b.8965 �
;�8 995 Desert t�'�lhriw Drive I Palm Desert,CA�92260�{76(})346-0015(rvwwdesertwillowcom/upcomingev�etrts �Resort
�
�
Desert
��ill
Golf Resort
Calendar of Events 2013-2014
September
• GridIron Challenge: 5t'�, 9t',,16�'�, 2S��d, SOt', '
October
• Wednesday Night Twilight Buffet 9th, �sth, 23�'�', soT'�
• Music &Dining Under the Stars: 24'�'
November
• Thanksgiving Buffet: 28t',
December
• Holiday Luncheon Buffet: 12t'�
• Holiday Dinner Dance: 18th
�
January
• Music &Dining Under the Stars: 23r'�
February
• Music &Dining Under the Stars: 6r''& 20�''
March
• Music &Dining Under the Stars: si'�& 20�'
April
� • Easter Brunch 20�'�
• Classic Cars Under the Stars 19�h
May
• DWGR"Uncorked"Evening of Wine &Food: 5"�
� • Mother's Day Brunch: 11�'�
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