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HomeMy WebLinkAboutEntrada Del Paseo Cmte - Minutes - 4/27/05PALM DESERT REDEVELOPMENT AGENCY MEMORANDUM TO: RACHELLE KLASSEN, CITY CLERK FROM: BETH LONGMAN, SENIOR OFFICE ASSISTANT DATE: SEPTEMBER 20, 2005 SUBJECT: SUBMISSION OF MINUTES FOR THE ENTRADA DEL PASEO STEERING COMMITTEE Attached is a copy of the approved Minutes from the April 27, 2005, meeting of the Entrada del Paseo Steering Committee. Please let me know if you have any questions or need additional information. Thank you. A Attachment (as noted) GAROAtBetn Longman\CommMees\EntradaW 1nute Tranamtttal.doc PALM DESERT REDEVELOPMENT AGENCY ENTRADA DEL PASEO STEERING COMMITTEE MINUTES APRIL 27, 2005 CALL TO ORDER A regular meeting of the Entrada del Paseo Steering Committee was called to order by Chairman McCarthy at 9:35 a.m. II. ROLL CALL Present: IV. Lauri Aylaian, Member Buford Crites, Member Phil Drell, Member Sheila Gilligan, Member Bob Leo, Member Patrick Lilly, Member Justin McCarthy, Chairman Also Present: Absent: Jean Benson, Member Mark Greenwood, Member Carlos Ortega, Member Dave Yrigoyen, Member Tim Bartlett, Bartlett Commercial Bernard Dervieux, Cuistot Donna Gomez, Visitor Information Center Manager Kristy Kneiding, Marketing Manager Beth Longman, Recording Secretary Ruth Ann Moore, Business Support Manager Catherine Walker, Senior Management Analyst ORAL COMMUNICATIONS None CONSENT CALENDAR APPROVAL OF MINUTES OF THE ENTRADA DEL PASEO STEERING COMMITTEE'S REGULAR MEETING OF MARCH 11, 2005. ENTRADA DEL PASEO STEERING COMMITTEE MINUTES APRIL 27, 2005 MOTION made by Member Crites, seconded by Member McCarthy, and unanimously carried, that the Minutes of the March 11, 2005, meeting be approved as presented V. CONSENT ITEMS HELD OVER None VI. UNFINISHED BUSINESS None VII. NEW BUSINESS A. RECEIVE PRESENTATION AND RECOMMEND APPROVAL OF DISPLAY FURNITURE FOR THE RETAIL AREAS OF THE NEW VISITOR INFORMATION CENTER Ms. Aylaian presented depictions of the fixtures and explained that in the retail area, there will be three large display fixtures. The large display fixtures are most significant and need to be integrated with the building architecture. Smaller fixtures will be used to highlight seasonal merchandise and small items. Ms. Aylaian stated that after unsuccessful attempts to locate suitable off -the -shelf fixtures, it was determined that because the retail space is so prominent, and in order to do justice to the building's architecture, a specialty retail display fixture designer and fabricator was warranted. A nationwide search was undertaken, and F & B was ultimately selected based on their qualifications and because their design approach was compatible with the architecture of the building. The factors that F & B considered in designing the large display fixtures included the volume of the space, the ceiling angles, the lighting needs, the desire to use banners for marketing purposes, and the types of merchandise to be displayed. The types of materials and colors used in other areas of the building were also incorporated. Mr. Drell asked about the dimensions of the fixture and the anticipated methods of displaying the merchandise. Ms. Aylaian provided the dimensions and discussed the types of merchandise such as t-shirts, sweatshirts, and books and how it was anticipated that they would be displayed. Ms. Gomez added that she and Ms. Aylaian had worked together during the design process, and that she liked the versatility of G:\ROA\Beth Longman%Committees\Entrada\Mnutes\2005 MinutesUnutes 042705.doe 2 ENTRADA DEL PASEO STEERING COMMITTEE MINUTES APRIL 27, 2005 the fixture for the intended merchandise to be displayed. She explained that the top shelves could be used for display purposes because they are at eye level, and the space toward the bottom could hold various sizes and types of stock. Mr. McCarthy asked about the critical path relating to having the fixtures available when the VIC opens. Ms. Aylaian replied that fabrication would take about a month and that she wanted to secure the Committee's approval by the first week in May and submit the recommendation to the Agency Board soon thereafter. Mr. Crites asked about the total cost of the fixtures. Ms. Aylaian replied that the entire fixture package would be less than $45,000 and includes design and fabrication for brochure racks, the large display fixtures, separate smaller displays, and installation. There are 10 to 15 pieces in total. Discussion ensued regarding positioning of books and merchandise on the fixtures. Mr. Crites commented that books should be displayed at eye level. Ms. Gomez concurred, but stated that actual location of displayed merchandise had not been finalized. Ms. Aylaian stated that there would be a two -week time period following approval by the Committee in early May in which to work with Ms. Gomez to resolve the book display to her satisfaction. Mr. Crites asked if there was going to be a display of items from our two Sister Cities. Ms. Gomez replied that one of the alcoves was specifically identified for incorporating items from the Sister Cities, but nothing had yet been obtained. She stated that she would contact both cities to begin the process of determining what was to be displayed. Ms. Aylaian commented that one of the goals in designing the display fixtures was to achieve flexibility and that merchandise or displays from the Sister Cities could be accommodated. Motion to forward the furniture plan to the Agency Board as presented was made by Mr. McCarthy, seconded by Mr. Leo, and unanimously approved. VIII. CONTINUED BUSINESS None GARDAZeth Longman\Committees\EntradaWlinutes\2005 MinutesWinutes 042705.doc K ENTRADA DEL PASEO STEERING COMMITTEE MINUTES IX. OLD BUSINESS APRIL 27, 2005 A. RECEIVE AND REVIEW A PRESENTATION ON THE BUILDING FURNISHINGS SELECTED FOR THE PUBLIC AREAS AND OFFICE SPACES OF THE NEW VISITOR INFORMATION CENTER As follow up from the prior meeting, Ms. Aylaian reported that the architect had visited various showrooms in Los Angeles to inspect the furniture for the VIC. Based on their visit, they are recommending using synthetic fabrics for durability and ease of care. All of the fabrics now presented are rated for commercial use and will be the same color, tone, and texture as the originally presented fabrics. Also, based on the architect's visit, it is recommended that the sliding tray originally intended for use on the theatre benches be eliminated due to instability. The revised recommendation for alcove seating is to use side chairs in addition to stools. The seat cushions will be upholstered in a bronze colored, synthetic leather fabric and will provide comfortable seating. Motion to approve the furnishing for the public areas and office spaces as presented made by Mr. Leo, seconded by Mr. Lilly, and unanimously approved. B. REVIEW THE MODIFICATIONS MADE TO THE MONUMENT SIGNAGE TEXT AND HEIGHT Ms. Aylaian requested that this item be continued until the next meeting because the requested exhibits that will show the proposed lettering were not yet ready. Mr. Bartlett stated that he understood that the order on the signage had been changed and wanted to find out if copy for the Cuistot Restaurant portion of the sign was needed yet and if the font selected would be compatible with their logo. There was much discussion regarding fonts, signage copy, and the landscaping plans of which the sign is a part. Ms. Aylaian stated that the signage is intended to be part of the next landscaping bid package and because the landscaping plan was not yet approved, the placement of the sign could not previously be finalized. Ms. Aylaian further stated that the landscaping directly around the VIC would be completed prior to the opening date. Ms. Aylaian stated that she intended to have a graphic representation of the signage for the next meeting. G:\RDA\Beth Longman%Commttees\EntradaMinutes\2005 MinutesUnutes O42705.0oc 4 ENTRADA DEL PASEO STEERING COMMITTEE MINUTES APRIL 27, 2005 X. INFORMATIONAL ITEMS None XI. REPORTS AND REMARKS A. COMMITTEE CHAIRPERSON/MEMBERS None B. STAFF LIAISONS None XI1. ADJOURNMENT There being no further business, the meeting was adjourned at 10:25 a.m. Beth Longman, cording Secretary G:WDA\Beth Longman\Gommtteas\EntradaVNmutes12005 MinutesMMinutes 042705.doc 5