HomeMy WebLinkAboutAdvertise for Sealed Bid - Const of Signage for El Paseo RevitlztionContract No. R29200
PALM DESERT REDEVELOPMENT AGENCY
STAFF REPORT
REQUEST: AUTHORIZE CITY CLERK TO ADVERTISE AND CALL FOR
SEALED BIDS FOR CONSTRUCTION OF SIGNAGE FOR EL
PASEO REVITALIZATION
SUBMITTED BY: BRYCE L. WHITE, PROJECT ADMINISTRATOR
DATE: AUGUST 27, 2009
CONTENTS: MAPS OF SIGNAGE LOCATION AND SCHEMATICS
Recommendation:
By Minute Motion, that the Agency Board authorize the City Clerk to
advertise and call for sealed bids for construction of signage for El Paseo
Revitalization.
Executive Summarv:
Approval of staff's recommendation will authorize staff to publish a Notice Inviting
Sealed Bids for construction of the signage phase for El Paseo Revitalization project.
The improvements are designed to identify El Paseo and provide direction to the central
"El Paseo Shopping District".
Discussion:
El Paseo is a unique shopping, dining, and strolling district, and an important contributor
to the economic wellbeing of the City. Palm Desert has historically been the preeminent
retail center of the Coachella Valley, which is increasingly threatened by attractive, high -
end shopping alternatives available closer to residential markets in other parts of the
Valley. Investment to revitalize El Paseo will provide it additional impetus as a
prestigious destination.
On July 10, 2008, the Agency Board approved an Agreement for Professional Services
with FORMA Design, Inc. for El Paseo Revitalization. Concepts for El Paseo
Revitalization were developed by a diverse committee of fourteen City/Agency staff
representing seven departments working with the FORMA design team. The
Staff Report
Authorize City Clerk to Advertise and Call for Sealed Bids for Construction of Signage for
El Paseo Revitalization
Page 2 of 3
August 27, 2009
conceptual plans were reviewed by the Retail Committee and Landscape Beautification
Committee. On June 11, 2009, the El Paseo Revitalization Plans were presented in
study session to the City Council and Agency Board. In order to address the concerns
identified at the study session, staff met with the Retail Committee on June 22, 2009
which recommended proceeding with the signage phase only. On July 28, 2009, the
Architectural Review Commission reviewed and approved the conceptual designs.
The El Paseo corridor currently does not exhibit identification or directional signage
along Highway 111 that would signal the location and entry to El Paseo and the central
shopping district. The development of themed district identification signage and
directional signage will help establish an easily identifiable and unified El Paseo
Shopping District. The district identification signage will assist in promoting existing
businesses along El Paseo, including the El Paseo Village project scheduled to be
completed in 2010.
The proposed signage phase consists of primary and secondary signage on Highway
111, new directional signage on existing light standards, and modifications to two
existing monument signs on El Paseo. All other improvements such as street, median,
lighting, and landscape improvements will be deferred for consideration at a later date.
Primary Signaqe
The primary signage will be in the west and east medians with improvements to the
medians where El Paseo meets Highway 111 at both Town Center Way and Cabrillo
Avenue. The signs will have a timeless artistic theme that will emphasize the
uniqueness of El Paseo and be easily recognizable landmarks to orient visitors.
Secondary Siqnaqe
The secondary signage is to be located in the southwest corners of Highway 111 and
both Highway 74 and San Pablo Avenue. The style and colors of the signs are themed
with the primary signs and direct travelers along Highway 111 to the El Paseo Shopping
District.
Directional Signaqe
Directional signage will also be mounted on existing street light standards leading to the
Shopping District from Highway 111 along the west and east ends of El Paseo. On
alternate light standards and at signalized intersections, banner arms will also be
mounted for seasonal, artistic, cultural or special events banners.
G:\rda\Maria Hunt\WPDATA\WHITE\WHITE\stfrpts\082709 El Paseo Revitalization Signage.doc
Staff Report
Authorize City Clerk to Advertise and Call for Sealed Bids for Construction of Signage for
El Paseo Revitalization
Page 3 of 3
August 27, 2009
Monument Signs
At the beginning of the Shopping District at both Highway 74 and Portola Avenue, there
are existing fountain signs in the median that are not easily noticed due to their size and
partial blockage from view. Improvements to the medians and placement of prominent
granite slab columns as a backdrop will bring the features to an appropriate taller scale
and distinctively announce the beginning of the Shopping District. (See attached
exhibits.)
The estimated cost for this project is $491,000 with an additional amount for
contingency of 10%. If approved, construction would be scheduled for late Fall of this
year; approximately coinciding when construction of the El Paseo Village project is
scheduled to begin. Funds are available in the Agency's Project Area No. 1 budget.
Staff recommends that the Agency Board authorize the City Clerk to advertise and call
for sealed bids for construction of signage for El Paseo Revitalization.
Submitted by:
Bryge' L/.'Whyte, Ptoject Administrator
Departm nt Wad:
Dave Yri en, Director of Red./Housing
Ap oval:
ohlmuth, Executive Director
�rtin Alvarez, Redevelopment Mgr.
Approval:
' L
ti McCarthy, ACM Red elopment
P )ul. Gibson, Director of Finance
h rY BY R DA /�—O �� 1
/JaCAfi
ON
VERIFIED BY
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Original on file with City rk's Office
G:\rda\Maria Hunt\WPDATA\WHITE\WHITE\stfrpts\082709 El Paseo Revitalization Signage.doc
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