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HomeMy WebLinkAboutSpring 2025 Palm Desert Civic Academy - Economic DevelopmentEconomic Development Department City of Palm Desert Martin Alvarez Director of Economic Development The Department •Multifaceted and Multidisciplined •Economic Development •Public Affairs and Communications •Events and Sponsorships •Public Art •Sustainability / Waste and Recycling •Visitor Services •Economic Development Staff •Martin Alvarez, Director of Economic Development •Amy Lawrence, Deputy Director of Economic Development •Ryland Penta, Community Relations Supervisor •Mariela Salazar, Economic Development Management Analyst •Vanessa Mager, Business and Community Outreach Coordinator •Stephanie Lopez, Administrative Assistant What We Do Sell/Acquire Land Incentive Investment via Invest Palm Desert Business Outreach & Business Attraction PD Entrepreneurial Resource Center (Business Development) Future Rail Station Mall Redevelopment DSRT Surf Cal State Palm Desert DSRT Surf Original DDA approved in 2019: Build approx. 5.5-acre Surf Lagoon, 6,200 sq. ft. Surf Center (Food and Beverage) •On-site parking, 57 residential lots and all necessary utilities. •Obligated to develop “Lot E” in accordance with City standards (in process) •Obligated to repair any damage to City property Obligated to reimburse (reimbursement agreement) the City for other expenses (legal fees, etc…) (on-going) •Obligated to identify 70-parking spaces to replace existing temp. parking at their site ofr Desert Willow (developer paid $500k to for Lot A improvements) •Obligated to pay 12.1% of traffic signal cost for Cook/Marketplace (in-process) DSRT Surf Water Use •Water Supply Assessment (WSA) approved by CVWD •Project Water Demand = 165.21 AFY •73 AFY for the Lagoon •Remaining 92 AFY for landscape and building use. •“Turf for Surf” – removes 1M sq. ft. of turf at Desert Willow •Offsets 106 AFY •500k sq. ft. removed on the Firecliff course in the summer of 2024 Mall Redevelopment – Council Goal •Ensuring continued and expanded sales tax base •Ensuring a community asset •Removing blight •Pro-active in soliciting a development partner •Pacific Retail purchased asset in Nov. 2023 •Master Plan -Reimagining the 80-acre site -Designed for flexibility -Integrate new uses (housing, hospitality, and entertainment) CSUSB – Palm Desert – Council Goal •P1CV •Secured $79M new Student Services Building (40k sq.ft.) •Library •Campus Store •Campus Safety •Health and Counseling •Community Center •Academic Support •Career Center •Multipurpose rooms •Ground-Breaking May 2025 •Future Public-Private-Partnerships (PPP) •Parks •Housing •Drainage THANK YOU!