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Greater Palm Springs TBID
COLLECTION BEGINS JULY 1, 2021
Vacation Rental lodging owners and representatives across the Coachella Valley have successfully petitioned to be
included in the Greater Palm Springs Tourism Business Improvement District (GPSTBID).
The GPSTBID is managed by the Greater Palm Springs Convention & Visitors Bureau (CVB) and provides
funding for promotion and marketing of assessed businesses, which also includes hotels with 50 rooms or more.
Vacation rental lodging will soon benefit from specific promotion and marketing including:
• Destination marketing aimed at visitors who stay
longer and spend more
• Media coverage
• Best-practices, compliance and education for
communities, stakeholders and visitors
• Representation on the CVB Board
• Industry research and consumer studies to
increase marketing effectiveness and support
education
• Increased flights to PSP to build new audiences
• Promotion targeting the shoulder seasons and
summer months to drive year-round demand
Vacation rental owners and agents should begin preparing to remit the 1% GPSTBID assessment July 1, 2021.
FAQs
Who is assessed?
All vacation rental lodging located within the boundaries of the Greater Palm Springs CVB are required to remit a
1% GPSTBID assessment on gross rental revenue of short-term stays starting July 1, 2021. Owners and property
managers can begin including this fee in future bookings accordingly.
How do I pay?
Owners and agents will remit the assessment along with TOT. The TBID assessment is paid monthly (or quarterly
for some cities) and applies to gross rental revenue, similar to how TOT is calculated and remitted.
How do I learn more?
Additional details on how to add your listing and get involved will be forthcoming. Please look for future
communications from the Greater Palm Springs CVB regarding the TBID assessment and benefits. Until then, visit
gpsTBID.com and sign up for the TBID communication email list.
Who is my CVB contact?
If you have any questions, please contact Davis Meyer, Director of Partnership at the Greater Palm Springs CVB
at dmeyer@gpscvb.com or (760) 969-1360.
For more information, visit gpsTBID.com.