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HomeMy WebLinkAboutCivic Academy - ED Presentation Autumn 2025Economic Development Department City of Palm Desert Martin Alvarez Director of Economic Development The Department •Multifaceted and Multidisciplined •Economic Development •Community Relations •Events and Sponsorships •Public Art •Solid Waste and Recycling Programs •Economic Development Staff •Martin Alvarez, Director of Economic Development •Amy Lawrence, Deputy Director of Economic Development •Ryland Penta, Community Relations Supervisor •Mariela Salazar, Economic Development Management Analyst •Vanessa Mager, Economic Development Coordinator •Shelby Goodwin, Special Events Coordinator •Erica Powell, Public Art Management Analyst •Luiz Moctezuma, Management Analyst •Debbie Thompson, Administrative Assistant •Stephanie Lopez, Administrative Assistant What We Do Sell/Acquire Land Incentive Investment via Invest Palm Desert Business Outreach & Business Attraction PD Entrepreneurial Resource Center (Business Development) Future Rail Station Mall Redevelopment DSRT Surf Cal State Palm Desert DSRT Surf Agreement approved in 2019: Build approx. 5.5-acre Surf Lagoon, 6,200 sq. ft. Surf Center (Food and Beverage) •On-site parking, 57 residential lots and all necessary utilities. •Obligated to develop “Lot E” in accordance with City standards (in process) •Obligated to identify 70-parking spaces to replace existing temp. parking at their site ofr Desert Willow (developer paid $500k to for Lot A improvements) •Obligated to pay 12.1% of traffic signal cost for Cook/Marketplace (in-process) DSRT Surf Water Use •“Turf for Surf” removed over 1M sq. ft. of turf at Desert Willow •Offsets Water Use - 106 Acre Feet Per Year •27-acres removed on both Firecliff and Mountain View golf courses Mall Redevelopment – Council Goal •Ensuring continued and expanded sales tax base •Ensuring a community asset •Removing blight •Pro-active in soliciting a development partner •Pacific Retail purchased asset in Nov. 2023 •Master Plan -Reimagining the 80-acre site -Designed for flexibility -Integrate new uses (housing, hospitality, and entertainment) CSUSB – Palm Desert – Council Goal •P1CV •Secured $79M new Student Services Building (40k sq.ft.) •Library •Campus Store •Campus Safety •Health and Counseling •Community Center •Academic Support •Career Center •Multipurpose rooms •Under Construction – Complete 2027 •Future Public-Private-Partnerships (PPP) •Parks •Housing •Drainage THANK YOU!