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HomeMy WebLinkAboutPalm Desert Pitch Deck 2026• PALM DESERT CALIFORNIA tit 't ECONOMIC DEVELOPMENT • • LIVES AT THE INTERSECTION OF ACCESS, LIFESTYLE AND OPPORTUNITY. Palm Desert, where premium market performance meets lifestyle. Coachella Valley's premium platform for retail, hospitality, mixed -use, and talent -driven growth —combining regional draw, year-round demand, and a city environment built to support long-term investment. Known as the "Heart of the Valley," Palm Desert's dynamic, high -performing market attracts talent, investment, innovation, business growth and quality of life. From a vibrant cultural scene and the nationally recognized El Paseo shopping district to premier golf, outdoor recreation, accessible education and year-round livability, Palm Desert offers an environment where companies and people thrive. IMP • Real demand. Premium access. A city partner built for Real Demand 450k FULL-TIME RESIDENTS Premium Access 130k A year-round resident base, 14M+ annual visitors, and spending patterns that support premium retail, hospitality, and mixed -use investment. 100k PART-TIME RESIDENTS 14M+ ANNUAL VISITORS Centrally located in the Coachella Valley with direct access to Southern California, Arizona, and the desert's primary visitor corridors. CARS PER DAY (I-10 FREEWAY) City Partnership llk+ JOBS SUPPORTED 3.3M ANNUAL AIR PASSENGERS (PSP) Concierge -level support focused on reducing friction from first inquiry to opening day. $307M ANNUAL TAX REVENUE $7.4B ANNUAL RETAIL SALES l Palm Desert Resident Population 52,441 5 -Year Population Growth 5.70% Indian La Wells Quinta 4,999 38,710 0.70% 0.30% Rancho Mirage 17,265 0.33% Palm Springs 46,076 0.60% Source: Visit Greater Palm Springs, esri.com. The Indio -Palm Desert -Palm Springs Urban Area Is comprised of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella. Indio -PD -PS Urban Area 456,089 0.50% Proven demand. Premium positioning. Connected and accessible. A city partner committed to helping projects move. Palm Desert delivers the fundamentals investors want —then adds the market quality others cannot. A market with measurable demand, a physical environment that elevates every brand, regional connectivity that reaches four major metros, and a city government that operates as your partner, not your obstacle. Year-round demand and event -driven peaks Affluent customer base Premium brand positioning A city partner that reduces friction Major redevelopment & greenfield opportunities PALM DESERT BEST PLACES USNews TO LIV Palm Desert is ranked #4 in U.S Fastest Growing Places . Sr \ �'$ / ,` '.,Y. �� • ` 1.) 1 ..hs+w it*40 - . 7. l«4: t $ r••,, /� �s..i.- _ Jr ) -• . ; r T• tLf -ahr.: -.-r"......., .+�!r�! ,.,,,. ,e,y _ ' ..ic, ' . f,s ...ore _ •..Ie-�r.� �lsrAR` yiv ,i .rte . • �' • �%S�-:. -ra . ; 4 • - ♦. I • i y • mar �• i • rr rff• i , ;-yam•" , --Y � Ar Regional access that keeps Palm Desert connected. Central access. Premium environment. Year-round momentum. Palm Desert is not only recognized as the 4th fastest growing city in the U.S., it also sits within driving distance of four major metro markets and is served by a growing regional airport with direct routes expanding each season. For your customers, that means frictionless access. For your supply chain, that means efficiency. For your team, that means options. For your business, that means easier customer access, stronger regional reach, and better connectivity to key markets. Malibu 405 LAX 5 91 Lit THE PORT OF LOS ANGELES C� Port of LONG BEACH 10 91 5 405 Irvine JOHN WAYNE AIRPORT ORANGE COUNTY vNT 91. San Clemente Lake Ar °°head San Bernardino ` 5 3 150 Miles 74 5 MAJOR GLOBAL POPULATION BASE AIRPORTS SEA PORTS OF OVER 20M+ 10 Riverside 215 215 15 Oceanside 5 Ta=. SAN PORTof f SAN DIEGO Temecula Big Bear Banning palm springs II II INTERNATIONAL AIRPORT Srilur PAL .7a. rm 1. 67 Joshua Tree Anza Borrego Desert State Park Twentynine Palms 62 T (OA( ELLA Brawley Less than 50 miles • 50-100 miles 100-200 miles More than 200 miles City of Phoenix Desert Hot Springs Springs Palm Springs Springs Heart of the Valley. 1 INkiliAlikk V )igr .. . • Palm \ Desert , N., A m .I� n The Coachella Valley's commercial hub —designed for growth and built for everyday life. Palm Desert sits at the geophic and commercial center okl 9=c-ity region and serves as the Valley's central destination for retail, dining, education, healthcare, and daily services. Cathedral City Cathedral City Mil Rancho Mirage v Indian Wells . . . ••. Indio 6A' i\‘‘ k 1/4 1 Kk\\ La Quinta L\\‘ . . . . . . . . . . •• AIRPORT . .• . . .• INTERNATIONAL Connecting the Coachella Valley to the World 10 Coachella 12 AIRLINES 150+ FLIGHTS PER DAY palm springs 300+ DESTINATIONS 3.3M ANNUAL PASSENGERS 18,000+ JOBS SUPPORTED $2.5B ANNUAL ECONOMIC IMPACT PSP Salton Sea A MARKET WITH YEAR-ROUND 1/17 A city where companies grow and people stay. Unlike typical seasonal resort markets, Palm Desert sustains demand across the calendar year. A permanent and growing residential population keeps baseline demand strong, while 14M+ annual visitors —drawn by world -class resorts, iconic events, and favorable climate —create sustained peaks and year-round momentum. This gives businesses two demand engines a stable local base and event -driven visitation surges. Palm Desert, where vacation is a way of life. A diversified economy with multiple demand drivers. Palm Desert is a dynamic, layered ecosystem. Retail and hospitality bring constant energy and visitation. Healthcare and education provide a strong, stable foundation of talent and community. Real estate and development reflect clear, sustained confidence in the city's future. Together, these sectors create a market that is growing, resilient, and full of opportunity for businesses and brands ready to show up, make an impact or scale. #1 regional destination for retail & dining Q Educational anchor of the Valley Largest concentration of premium hospitality in the region o World -class healthcare Year-round entertainment and events A premium address that moves business forward. A curated environment that elevates every brand that chooses it. Palm Desert is where people choose to spend their time. Gucci. Restoration Hardware. Louis Vuitton. Fine dining. World -class resorts. In a market defined by quality and visibility, the environment itself becomes part of the business advantage. The right address builds confidence, attention, momentum and traction. For premium and aspirational brands, Palm Desert offers the kind of setting that supports both visibility and fit. Well -manicured streetscapes. Maintained infrastructure. A city that treats its physical environment as a business asset. 43,548 Jobs PALM DESERT EMPLOYMENT $85,476 MEDIAN HOUSEHOLD INCOME b% UNEMPLOYMENT RATE 46.2% EMPLOYMENT RATE Source: esri.com, U.S. Census Bureau An affluent and spend -ready market. Performance you can measure. Momentum you can build on. Apparel Entertainment Food & Beverage* Household Furnishings Personal Care Spend per Household $2,735 $4,678 $12,921 $3,316 $1,239 Total Annual Spend $69.7M $119.2M $329.3M $84.5M $31.6M Premium and Luxury Brands - El Paseo Shopping District $71,024 MEDIAN DISPOSABLEINCOME A Palm Desert offers a significantly higher share of disposable income compared to coastal markets enabling greater spending power and quality of life. GUCCI rochebobois SEPHORA BOTTEGA PAR4/ S VENETA ROLEX RALPH LAUREN J_AA2fix alo ��"A2(14414na � POTTERY BARN inTRAVISMATHEW TIFFANY &CO. CH EILEEN L E E N WILLIAMS TRI NA TURKla) Fvuorl SONOMA viNce. FISHER CALIFORNIA CAROI,I\ k HERRERA *Includes groceries Source: Esri Business Analyst, U.S. Census Bureau A workforce rooted in the valley. Fueling Business with Local Talent Palm Desert's educational assets help build a strong local workforce pipeline for employers across the Valley. College of the Desert enrolls thousands of local students, while California State University, San Bernardino — Palm Desert Campus and the University of California, Riverside continue to expand their regional presence. Together with the Palm Desert Entrepreneurial Resource Center's growing hub of innovation and entrepreneurship, these institutions give Palm Desert businesses access to trained, motivated talent already invested in the community. 1 6.4% MANAGEMENT OCCUPATIONS Source: Esri Top Industries in Palm Desert 1 2.3% FOOD SERVICE & HOSPITALITY 1 2.0% HEALTHCARE & MEDICAL J 1 1.8% 1O.O% 5.2% SALES & RELATED OFFICE & BUSINESS & OCCUPATIONS ADMINISTRATIVE FINANCIAL • ALM DESERT HEALTH SCIENCES BUILDIN s 7 456,089 CV RESIDENTS Coachella Valley Workforce At -a -Glance 38 .9% COLLEGE EDUCATED CSUSB PALM DESERT CAMPUS 1,885 STUDENTS 80% RETENTION RATE *Riverside County Sources: esri, CSUSB, College of the Desert, UCR 55.4% EMPLOYMENT RATE $76,840 MEDIAN INCOME $62,273 CV MEDIAN DISPOSABLE INCOME Palm Desert Colleges & Universities 15+ DEGREE PROGRAMS 74% LOCAL STUDENTS* Eli COLLEGE � tRfDESERT 15K+ STUDENTS »700 FACULTY & STAFF 47 DEGREE PROGRAMS $30M+ ECONOMIC IMPACT 26.7% SERVICE INDUSTRY mRIVERSIDE PALM DESERT CENTER 20 Acre RESEARCH CAMPUS 2005 ESTABLISHED 200+ STUDENTS Coachella Valley residents are young, talented, and highly educated, the perfect workforce pipeline for today's top companies. 9 CERTIFICATE PROGRAMS The numbers don't lie. A calendar that drives traffic and keeps it coming. Consumer spending, visitation, and dwell time consistently outperform regional benchmarks. The data reflects a city where people do not just pass through. They stay, spend, and come back. A major draw is the area's lifestyle and events ecosystem, including dozens of nearby golf courses and nationally recognized festivals, tournaments, and large-scale events —positioning the valley as a premier destination for both leisure and entertainment tourism. Major Year -Round Events in the Coachella Valley C0AC14€Ufi964416144L STAQECUACH COACHELLA VALLEY MUSIC AND ARTS FESTIVAL F.�e�ds or one Coachella a Valley sins' ()P Wild I: r Festyina11��� PALM SPRINGS INTERNATIONA& FILM SOCIETY PALM DESERT FOOD&WINE PALM SPRINGS INTERNATIONAL ONG FESTIVAL PALM SPRINGS AERIAL Tramway NTERNATIONAL INDIAN WELLS ARTS FESTIVAL TA' Performance FASHION WEEK EL PASEO PALM SPRINGS PRIDE I4* BNP PARIBAS A ACRISURE® ARENA COACHELLA VALLEY FIREBIDDS AMERICAN EXPRESS m w modernism week 14.5M+ ANNUAL VISITORS »250,000 2026 ATTENDEES 45% FIRST-TIME ATTENDEES Source: Visit Greater Palm Springs 40* Coachella Valley Tourism & Hospitality At -a -Glance 15,300+ HOTEL ROOMS 175+ HOTELS & RESORTS 60 Countries VISITOR PLACE OF ORIGIN • 100+ GOLF COURSES (QA(HEUA COACHELLA VALLEY MUSIC AND ARTS FESTIVAL $375 PER PERSON SPEND ON F&B ) $7.4B TOTAL ANNUAL SPEND 26% Increase IN HOTEL PRICES YOY $20M IN DIRECT TOURISM SPEND 54.9% DAY VISITORS 30% STAY LONGER THAN THE FESTIVAL k $800M+ ANNUAL ECONOMIC IMPACT n� oc r. G9 a \\\\\\\\\\\\\ \\\\,\\\\\\\\\\\' ,\\\' DESERT ISLAND RANCHO MIRAGE CLUB AT MORNINGSIDE \\\\\\\\\\\N \\\\\\\\\\ \ THE SPRINGS \\\\ \ \` \ \\ \ \ THUNDERBIRD \ \\ \, ≥ \ \\, \�� \ o w SUNRISE $65,183 PER CAPITA INCOME $71,024 MEDIAN DISPOSABLE INCOME $345,065 MEDIAN NET WORTH $2.13 Billion ANNUAL TAXABLE SALES Source: esri; Palm Desert Sales tax data a z \\\\\\\\\\ O0 OM, ..\ RANCHO LAS PALMAS `\\\\ NCHO LAS PALMAS 11111 DESERT CROSSING SHOPS AT PALM DESERT PORTOL COUNTRY CLUB DRIVE I� \\\�1N\ \ - \\\\\\\\\\\\\V q \\\\\\N\ \ \; PALM DESERT � DESERT WILLOW r--\\\\\\,\AVONDALE . GREENS \ \' ODSRTESURFPALM VALLEY SUNCREST DESERT FALLS VfNHilton w. A \\\\\ \ GRAND VACATIONS ,. I > \%\M\ \ 4,\ NC I� t\\ PALM DESERT RESORT .: siL A \ \\\ 1 : \,,, JWMARRI0TT w DESERT SPRINGS PALM DES THE LAKES CC �:v \ :'''. INDIAN RIDGE MONTEREY \\\\ v:\\\\\\,\`\ : w \ \ MARRIOTT \ WOODHAVEN \ H \\\\\ V' .\\ Z \\kV\ O MAGNESIA FALLS DRIVE THE SHOPS ON EL PASEO PALM DESERT, CALIFORNIA CHAPPARAL cc O a GARliENS ON El PASEO \\\\\�\ \ ADOW MOUNTAIN GRAPEVINE STREET HAYSTACK ROAD \asis TOSCANA k\\ PALM DESERT \ V\ „‘„„\\ DRIVE\ \\\, \\\ \\\ INDIAN WELLS GOLF RESORT DESERT HORIZONS G AND v .ik '\., H sk\ T\1\-\\\ FAIRWAY DR VE INDIAN WELD \ TENNI! GARDEN '\ •''\\\\\\\\\ Your talent wants to live here too. A market your customers and team choose. Recruiting top talent is no longer just about salary. It is about place, lifestyle, the ability to build a team and long-term quality of life. Palm Desert delivers all of that with year- round sunshine, unmatched outdoor recreation, world -class dining, and a cost of living that compares favorably to Los Angeles and the Bay Area. For employers, quality of life is not incidental. It supports recruitment, retention, and long- term team stability. When your employees love where they live, retention takes care of itself. Greetings From... Median Income Disposable Income Median Home Price Median Rent Home Owners SAN FRANCISCO LOS ANGELES CALIFORNIA CALIFORNIA SAN DIEGO CALIFORNIA $85K w $140K $84K $109K $71K $133K $69K $90K $660,269 $1.46M $944,940 $898,605 $1,895 $3,326 $2,183 $2,389 66% 34.6% 35.4% 53.5% Data shown as of December 2025. Source: esri, Apartments.com 5 GI. - rtt : S r Sri . _ � -` tip. ���►~`�f • legacy_sites and new an -,- Rcreate -roam1 • for -the next chapter. •~ t+. t;...)-64•14111:-.T;;V:teic 1 4.14 • �+. •,h �♦ .. -fit fqr N ` - s r - -•s-- !-lira Aluirmants Mixed -Use & Development Opportunities Palm Desert offers both catalytic redevelopment and large-scale greenfield opportunity in a market with existing demand from day one. 0 Villa Portofino West Coast Storage 07 Gerald Ford Apts 4 Completed 0 Dolce O Millennium PD PA4 Gerald Ford Apts Approved Bravo Garden Apts Santa Barbara Condos 7 Millennium PD - PA6 10 Home 2 Suites 13 University Park Apts DSRT Surf CI University 1-3 O PDFD Fire Station • Catavina • MCP Specific Plan • Millennium PD PA7 Hidden Vista Under Construction © Del Webb Explore © Palm Villas 0Arc Village Entitlement Review 1 UNSP - 170 2 Affirmed Housing 4 Refuge Planned Area 2 O Alpha Holdings © University Medical Office Park CD Gerald Ford Apts 3 Portola Springs 6 Vesta Apts 9 Millennium PD, PA6 12 University Park 4 Sage Holiday lnn/Staybridge 3 The Shores 5 Landmark Specific Plan A rare redevelopment opportunity in one of the Valley's most visible corridors. Repositioning a legacy asset for the next generation of mixed -use demand. The mall redevelopment project represents a rare chance to reshape a high -traffic, high -visibility asset in the region's most sought after market. Reimagine. Rebuild. Redefine. 89,136 CARS PER DAY ASR 1 1 1 ) 25,968 SF AVAILABLE SPACE Source: esri SPORTING GOODS AT PALM DESERT A city team focused on helping projects move. Built for momentum. Our economic development team operates with a business -first mindset —anticipating needs, connecting the right people, and removing friction before it slows you down. The City of Palm Desert's high -touch approach is designed to help businesses and developers navigate processes efficiently and with greater clarity. Speed, transparency, collaboration, accessibility Dedicated Economic Development contact Development services structure Cross -department coordination process Pre -application meeting availability Fast-track/priority review Support services 4&� Fitt ,1,I V jP-414: r yL� t • . I Assist with Finding Locations We help you Identify the right location for your business to thrive. We're Your Partner Every Step of the Way Economic Development: We connect the right people, partners, and resources. t f -6 Assist with the Permit Process We guide you through requirements, applications and coordination to keep things moving forward. 4 ! Ari j Connect with Outside Agencies If additional permits are needed, we connect you with the right agencies and resources. tit4 Pfr(3) We are the Middle Man We translate, coordinate and communicate between you and the agencies so you don't have to. One point of contact. Many connections. Endless Possibilities. We simplify the process so you can focus on growing your business in our community. • T f' • /— inkiletr.; -- ofte T lk+ --� y - •` Your Focus on Business •ter Or We handle the rest to make your experience =4--- . smooth efficient and '.67 - successful - . ‘i A°°'.. '..46*. , T - r I l • • 1. • \\) Results and relationships that reinforce the story. What businesses and partners say about Palm Desert. "The Palm Desert Economic Development department has been a great partner to us and the businesses that we assist through leasing and sales of commercial properties. We are able to quickly get the information we need to help businesses get their doors open in Palm Desert." Maggie Montez, President, Lee & Associates Palm Desert "The City of Palm Desert is the place to be and the partner to have for new development in the Coachella Valley. It is the heart of the region and is a thriving hub for economic growth and tourism fostered by a pro - business environment." Patrick Klein, General Manager, The Gardens on El Paseo IP IIII-111.1W "Palm Desert doesn't just say they support local business, they build real channels for feedback and actually listen. That responsiveness means everything when you're trying to open a business here." Katie Reed, Co-founder, Desert Kid Coffee Be a Part of the /7/7 Palm Desert gives your next move room to grow and the momentum to carry it forward. Bring your next investment, location, or development opportunity to the City of Palm Desert. We are actively seeking premium retail, flagship restaurants, hospitality brands, mixed -use developers, entertainment, and all innovative businesses aligned with this market. Businesses & Site Selectors Developers & Investors Entrepreneurs Workforce Talent Existing Businesses (BRE) One Market. Distinct Value for Each Stakeholder. Core Promise Growth potential in a proven market Strong returns, premium positioning Support ecosystem + accessible entry Live well. Work well. Your growth is our priority Key Benefits Foot traffic data, regional draw, consumer spending 170 -acre greenfield site, mixed - use mall redevelopment, demand drivers City concierge, college partnerships, incubation opportunities startup -friendly Lifestyle, climate, career opportunity Expansion support, long- term partnership, stability li• We don't just welcome investment — we help land it. Martin Alvarez Director of Economic Development T: +1 760 776 6467 E: malvarez@palmdesert.gov Vanessa Mager Economic Development Coordinator 9_ja: rte: �_- T: +1 760 776 6425 E: vmager@palmdesert.gov in ©2026. The City of Palm Desert. Mr////1P' �1 X111 Glgl'lil��ll ul u a , a uuu y ;tlll _1111 -417 -i - — Illiaiwaimmapi war^ /J. 7- ,,aillUlllllllOIIIII11N,. .it111ll11tt►ttlltl PALM DESERT CALIFORNIA ..2 1.4i- • 1-41 �r.o1 U LIVES HERE This publication has been prepared for general informational and marketing purposes only and does not constitute legal, financial, or investment advice. While every effort has been made to ensure the accuracy and reliability of the information contained herein, all data, statistics, and projections have been obtained from sources believed to be credible and are presented to the best of our knowledge at the time of publication. However, no representation or warranty, express or implied, is made as to the completeness, accuracy, or timeliness of the information. All users of this material are encouraged to conduct their own independent research, analysis, and due diligence before making any business, investment, or development decisions. Reliance on any information contained in this publication is solely at the user's own risk. Certain images, renderings, and visualizations included in this publication may have been enhanced, modified, or generated using artificial intelligence or other digital tools for illustrative purposes. These visuals are intended to represent general concepts or potential conditions and may not accurately reflect actual properties, environments, or future outcomes. This publication may contain forward -looking statements, including but not limited to projections, forecasts, or expectations regarding economic conditions, development activity, or market performance. Such statements are inherently subject to risks and uncertainties, and actual results may differ materially from those expressed or implied. The publisher assumes no liability for any loss or damage arising from the use of or reliance on this material. All rights reserved. Palfr-Z 44"