HomeMy WebLinkAboutPublic Education Outreach Plan DraftP u b l i c E d u c a t i o n & O u t r e a c h P l a n
P A L M D E S E R T
R E D I S T R I C T I N G 2 0 2 3
D R A F T
Palm Desert Redistricting 2023 Public Education and Outreach Plan
City of Palm Desert Page 1
PUBLIC EDUCATION AND OUTREACH PLAN
In accordance with Assembly Bill 764, this Public Education and Outreach Plan is organized to address the provisions
of Election Code 21160:
Financial Resources
The City has executed agreements with: 1) National Demographic Corporation to serve as the City’s demographer in
an amount not to exceed $60,000, 2) Tripepi Smith to provide outreach and engagement services in an amount not
to exceed $60,000, of which $40,000 is budgeted for direct services and $2 0,000 for advertising, 3) Professional
Interpreting to provide on-call Spanish-language document translation and interpreter services in an amount not to
exceed $5,000; and 4) CASL Interpreting for on -call American Sign Language interpreter services in an amount not
to exceed $5,000. In addition, the City has allocated $25,000 (estimate) for a Citywide English/Spanish mailer to
inform residents about the redistricting process. Total financial resources allocated: $155,000.
Key Personnel
The City Clerk has been designated to serve as the primary staff resource and key contact for resident inquires related
to redistricting. Other key personnel include William Priest, of Best , Best & Krieger, serving as legal counsel for
redistricting/election-related matters; Doug Johnson and Shalice Tilton, of National Demographic Corporation,
serving as the City’s demographer; and Jennifer Nentwig and Melanie Moore, of Tripepi Smith, serving as consultants
for public education and engagement efforts.
Local Media
The City will issue at least two (2) press releases to each of the identified media organizations below to ensure local
media aids our efforts to reach residents. The City will identify media, including those that serve language minority
communities, to ensure that we reach diverse media. It is anticipated the first press release will announce the
redistricting kickoff and schedule and the second press release will announce the adoption of final map.
• Known Local Media:
o English: The Desert Sun, KESQ, NBC Palm Springs, K-NEWS/Alpha Media, iHub Radio, Desert
Entertainer, Palm Springs Life, CV News Desk, and Coachella Valley Independent
o Spanish: La Prensa Hispana, El Informador del Valle, Televisa Univision, and Telemundo Palm Springs
• Good faith efforts will be made to identify additional local media organizations, including those that serve
language minority communities.
Social Media
The City will utilize both social media and paid boosted advertising on social media platforms on a regular basis to
reach residents including Facebook, Twitter, Instagram, Google Display Ads, and YouTube Ads.
Legal Notices
The City will post or publish public hearing notices on the project website, at locations where the City Council agenda
is posted, and in the Desert Sun and La Prensa Hispana.
Radio Advertising
The City will utilize paid radio advertising on top-performing English and Spanish radio stations which serve the
greater Palm Desert area:
• English – Alpha Media (Mix 100.5, K-NEWS 104.7)
• Spanish – La Ponderosa 96.7, La Suavecita 94.7
• Bilingual – Spotify & Pandora (geo-targeted placements)
Palm Desert Redistricting 2023 Public Education and Outreach Plan
City of Palm Desert Page 2
Citywide Mailer
The City will issue a standalone, bilingual (English/Spanish) Citywide mailer informing residents that the City is
redistricting to establish five (5) single-member districts, including hearing dates, information on how to participate,
and to learn more by accessing the redistricting website. In addition, the City will feature articles in its digital and
hardcopy newsletter, the Brightside.
Good Government, Civil Rights, Civic Engagement, and Community Groups
On August 8, 2023, the City shared this draft Public Education and Engagement Plan with the American Civil Liberties
Union (ACLU) of Southern California for their consideration and feedback. On August 9, 2023, the City posted this
draft plan on its website for a 14-day public review and comment period.
In the coming weeks, the City, utilizing the services of Tripepi Smith, will make a diligent effort to identify any
additional Good Government, Civil Rights, and other such groups active in Palm Desert. Once known, the City will
conduct stakeholder emails/calls – announcing the launch of the process and the schedule of meetings, and another
round promoting public feedback prior to the selection of a final map.
In addition, the City will reach out to known civic/community groups such as Palm Desert Rotary, Soroptimist Palm
Desert, Palm Desert Chamber of Commerce, and Neighbors Together, to offer presentations to their members
regarding the redistricting process and how to participate.
Dedicated Standalone Website
The City will establish a dedicated, bilingual (English/Spanish) standalone website for this redistricting effort and
shall maintain the website for a period of 10 years. The City’s main website homepage shall include a prominent link
to the redistricting website.
The website will include the following:
• A general explanation of the redistricting process.
• An explanation of the procedures for a member of the public to provide in -person or remote public
comment during a public hearing or to submit written public comment or a draft map to the City, either in
a paper or electronic format, for consideration at a future public hearing.
• A schedule of all workshop and public hearing dates.
• A notice of the applicable languages in which the local jurisdiction will provide live translation of a workshop
or public hearing upon request and instructions for making such a request.
• Instructions and a method for a person to sign up to receive regular notices regarding redistricting, including
notices of upcoming workshops or public hearings.
• The notice and agenda for each workshop and public hearing.
• The recording or written summary of each workshop and public hearing.
• Each draft map considered by the City Council at a public hearing.
• Each written public comment submitted to the local jurisdiction.
• The existing map of election district boundaries prior to redistricting.
• The adopted final map of election district boundaries after redistricting.
Interested Parties List
The City will maintain a list of residents and organizations who request to receive notification regarding notices of
all future project hearings or meetings and other project-related messaging that is sent by the City.
Coordination With Other Jurisdictions
The City is not aware of any overlapping or nearby jurisdictions currently redistricting.
Palm Desert Redistricting 2023 Public Education and Outreach Plan
City of Palm Desert Page 3
SCHEDULE OF PUBLIC HEARINGS, COMMUNITY WORKSHOPS, AND MAP-DRAWING WORKSHOPS
Wed., Sept. 6, 2023, at 6:00 pm Community Workshop #1 Civic Center/Zoom Hybrid
Pre-Map Workshop to share information on the redistricting process, how to provide public comment, and how
to submit a proposed map for consideration.
Spanish & ASL interpreters will be on-site. Spanish interpreter & captioning will be available via Zoom
Thurs., Sept. 14, 2023, at 4:30 pm Public Hearing #1 Council Chamber/Zoom Hybrid
Public Hearing to inform the City Council and public about the redistricting process, how to provide public
comment; how to submit a map for consideration; solicit public comment.
Spanish and ASL Interpreters available upon request. Captioning provided with online live str eam.
Thurs., Sept. 28, 2023, at 4:30 pm Public Hearing #2 Council Chamber/Zoom Hybrid
Presentation of demographer’s and early public submitted maps; how to provide public comment; how to
submit a map for consideration; solicit public comment.
Spanish and ASL Interpreters available upon request. Captioning provided with online live stream.
Friday, September 29, 2023 Community Map Drawing Opens
The demographer’s online and paper map drawing tools will be available for the public to draft and submit their
own maps for consideration
Wed., Oct. 4, 2023, at 5:00 pm Map Drawing Workshop #1 Zoom
The demographer will demonstrate how to use the online mapping tool and submit a map for consideration.
This session will be recorded and posted to the redistricting website.
Spanish interpreter & captioning will be available via Zoom
Mon., Oct. 16, 2023, at 5:00 pm Map Drawing Workshop #2 Zoom
The demographer will demonstrate how to use the online mapping tool and submit a map for consideration.
This session will be recorded and posted to the redistricting website.
Spanish interpreter & captioning will be available via Zoom
Wednesday, November 1, 2023 Community Map Drawing Closes
Deadline for the submission of community drawn maps for consideration.
Thurs., Nov. 16, 2023, at 4:30 pm Public Hearing #3 Council Chamber/Zoom Hybrid
All demographer and community-drawn maps will be presented for City Council consideration; solicit public
comment; City Council will be requested to narrow maps to three (3) to five (5) “focus maps.”
Spanish and ASL Interpreters available upon request. Captioning provided with online live stream.
Wed., Nov. 29, 2023, at 6:00 pm Community Workshop #2 Palm Desert iHub (in-person)
Presentation of focus maps; solicit public comment/feedback.
Spanish & ASL interpreters will be on-site.
Wed., Dec. 6, 2023, at 6:00 pm Community Workshop #3 Civic Center/Zoom Hybrid
Presentation of focus maps; solicit public comment/feedback.
Spanish & ASL interpreters will be on-site. Spanish interpreter & captioning will be available via Zoom
Thurs., Dec. 14, 2023, at 4:30 pm Public Hearing #4 Council Chamber/Zoom Hybrid
Provide City Council with community feedback gathered at workshops; solicit additional public comment;
request that the City Council further narrow down the number of maps.
Spanish and ASL Interpreters available upon request. Captioning provided with online live stream.
Palm Desert Redistricting 2023 Public Education and Outreach Plan
City of Palm Desert Page 4
Thurs., Jan. 11, 2024, at 4:30 pm Public Hearing #5 Council Chamber/Zoom Hybrid
Solicit public comment; select a final map and provide direction on any final adjustments.
Spanish and ASL Interpreters available upon request. Captioning provided with online live stream.
Thurs., Jan. 25, 2024, at 4:30 pm Public Hearing #6 Council Chamber/Zoom Hybrid
Solicit public comment; adoption of a final map and introduction of an ordinance enacting five (5) single-
member districts.
Spanish and ASL Interpreters available upon request. Captioning provided with online live stream.
Thurs., Feb. 15, 2024, at 4:00 pm City Council Meeting Council Chamber/Zoom Hybrid
Solicit public comment; adoption of an ordinance enacting five (5) single-member districts; introduction of an
ordinance eliminating use of Ranked Choice Voting in future elections.
Spanish and ASL Interpreters available upon request. Captioning provided with online live stream.
LOCATIONS ADDRESS CONTACT INFORMATION
Civic Center
Administrative Services Building
73-510 Fred Waring Drive, Palm
Desert, CA 92260
Main: (760) 346-0611
Email: cityclerk@palmdesert.gov
Council Chamber 73-510 Fred Waring Drive,
Palm Desert, CA 92260
Main: (760) 346-0611
Email: cityclerk@palmdesert.gov
Palm Desert iHub 37023 Cook Street, Suite 102
Palm Desert, CA 92211
Main: (760) 346-0611
Email: cityclerk@palmdesert.gov